Selling Data with the Data Marketplace

Once you've completed all the pre-contract activities, selling data with the Data Marketplace involves these basic steps:

  1. Create files for uploading.

  2. Upload the files into our system.

  3. Provide Data Marketplace segment information( such as segment name, permitted use cases, and price) to enable the segments as Data Marketplace segments.

  4. Perform the final step, depending on your situation:

    • If you're selling your Data Marketplace segments in the LiveRamp Data Marketplace: Complete your Storefront profile to highlight the unique products and services you offer for buyers.

      Tip

      To increase demand for your Data Marketplace segments: Ask your LiveRamp rep to opt in your PII-based segments for Overlap Analysis. Overlap Analysis enables data buyers to perform an overlap of their first-party data with PII-based segment data from the Data Marketplace to make sure the segment fits their use case.

    • If you're selling your Data Marketplace segments in another platform: Distribute the segments to that destination once the segments are live in the LiveRamp Data Marketplace.

See the appropriate sections below for more information about these steps.

Tip

To stay abreast of when segments have been requested: Follow the instructions in "Changing Notification Settings" to enable Data Marketplace notifications, and check out the information on the Distribution Status page.

Note

Getting Paid: LiveRamp will send a Data Marketplace Revenue and Usage Report at the end of the month after the month in which usage has occurred. Once you send LiveRamp an invoice based on the report, LiveRamp will make the payment according to the terms agreed to in your contract.

Note

If you don't have access to the Data Marketplace tab in Connect, contact your LiveRamp representative or email DataMarketplace@liveramp.com.

In addition to following the guidelines in "Uploading Data" and in "Data Marketplace Segment Review and Approval", keep the following in mind when creating files:

  • Include only one identifier type per file (either PII, mobile device ID, or cookie)

    • PII is name and postal address, email address, or phone number

    • IDFA (iOS) and AAID (Android) mobile device IDs can be in the same file

    • If sending cookies, make sure LiveRamp has set up a cookie sync

  • Include only one identifier (cookie, mobile device ID, or PII) per row

    • All PII for one person should be in the same row

  • Include headers for each column

  • Use one of the allowed file types (.csv, .tsv, .psv, .txt)

  • Include no more than 500 columns and 500 million rows per file

  • Make sure files are smaller than 50GB (uncompressed)

See "Getting Your Data Into LiveRamp" for information on the various methods available to upload your files.

Note

For uploads to the LiveRamp SFTP, use your existing connection. If you don't have an existing connection, contact your LiveRamp representative or email DataMarketplace@liveramp.com for a username and password.

Once the files have been uploaded, the segments will usually be available in Connect after 1-2 days.

A Data Marketplace segment metadata file is a comma-separated value (CSV) spreadsheet file containing information about a list of segments. The steps to provide information via a segment metadata file are:

  1. Download a Data Marketplace segment metadata file via Connect.

  2. Update the file with the appropriate information, typically including these columns in the file:

    • Segment Name (column I)

    • Segment Description (column J)

    • Use Cases (columns M-Q)

    • Price (columns S-V)

    • Custom (column W): Use “Y” for custom segments and “N” for syndicated segments.

    • Seller Approval (column AA): Enter “Y” to enable the segment.

    Tip

    To increase demand for your Data Marketplace segments: Ask your LiveRamp rep to opt in your PII-based segments for Overlap Analysis. Overlap Analysis enables data buyers to perform an overlap of their first-party data with PII-based segment data from the Data Marketplace to make sure the segment fits their use case.

  3. Upload the segment metadata file back to Connect.

See the information in "Segment Metadata File" for complete instructions.

Note

Distributions to Social Media Platforms: All distributions to social media platforms (such as Facebook, Twitter, Snap, LinkedIn, and Pinterest) are billed at a percentage of media spend, as reported by the data buyer. Each data provider can choose between two pricing tiers for all of their syndicated segments: 10% or 15% (all custom segment distributions are billed at 15%). Syndicated segment pricing is configured at the data provider level, and is not configurable on a per segment level in either a Data Marketplace taxonomy file or in the segment details side panel.

To provide information on a small number of Data Marketplace segments, you can provide information for each segment individually. See "Enable an Individual Segment".

Caution

Don't use this method if you've already uploaded the information via a segment metadata file.

Steps to Enable an Individual Segment

To enable an individual Data Marketplace segment:

  1. Hover over DATA MARKETPLACE in the left navigation bar, and then click "Sell Data" to go to the Data Marketplace - My Segments page.

    C-Data_Marketplace_Sell_Data_menu_selection.jpg
  2. Click the ellipses next to the desired segment.

    Data Store ellipses-bRs.jpg
  3. From the popup window that opens, edit the following:

    • Segment Name

    • Description

    • Seller Comments

    • Currency

    • Pricing

    • Permitted Use Cases

    Data Store edit segment popup-Uto.jpg

    Caution

    For segment descriptions: Avoid special characters (aside from ">", which is allowed) and line breaks/carriage returns in segment descriptions.

    Caution

    For segments being distributed to Facebook: Segment names cannot be longer than 108 characters after adding the number of characters in your data provider name.

    Keep segment descriptions to 245 characters or less.

    Note

    To avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.

    See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.

    Tip

    Wondering how to fill out the fields? See "Update a Segment Metadata File" for more information on filling out segment information.

  4. Click SAVE to save your edits.

  5. Check the check box for the edited segment and then click Enable on Data Marketplaceto submit it for LiveRamp Business and Privacy approval. Once the review is complete your segments will be live in the Data Marketplace and will be available for purchase or distribution to a destination.

    Data Store enable segment-fnY.jpg

Note

Need to disable a segment? Once a segment has been enabled, you can disable it (to remove it from the Data Marketplace) by checking the check box and then clicking Disable.

If you're selling your Data Marketplace segments in the LiveRamp Data Marketplace, your Storefront profile provides you with an opportunity to highlight the unique products and services you offer for buyers browsing the Data Marketplace Storefront. This is highly recommended to generate maximum buyer interest. See "View or Edit Your Data Marketplace Storefront Profile" for more information on viewing and editing your profile.

If you're selling your Data Marketplace segments in another platform, you can distribute them to that destination once the segments are live in the Data Marketplace:

  1. Follow the steps in "Activate a New Destination Account", keeping the following in mind:

    • Most destinations will have a first-party (Onboarding) integration and a Data Marketplace integration. Make sure to choose the Data Marketplace integration.

    • In some cases, there are different integrations for custom and syndicated segments.

  2. Follow the steps in "Distribute Data to a Destination", keeping the following in mind:

    • If you don’t see your Data Marketplace segments available, make sure you’ve allowed the destination in the permissions page and/or check that you’re looking at Data Marketplace segments instead of first-party segments in the destination.

Segments will typically show up at the destination within 1-3 days.

Tip

For general questions about selling data in the Data Marketplace, see the articles in our "Playbook for Data Providers" section. If you run into problems, contact your LiveRamp representative or email DataMarketplace@liveramp.com.