Providing Data Marketplace Segment Information

A Data Marketplace segment metadata file is a comma-separated value (CSV) spreadsheet file containing information about a list of segments. The steps to provide information via a segment metadata file are:

  1. Download a Data Marketplace segment metadata file via Connect.

  2. Update the file with the appropriate information, typically including these columns in the file:

    • Segment Name (column I)

    • Segment Description (column J)

    • Use Cases (columns M-Q)

    • Price (columns S-V)

    • Custom (column W): Use “Y” for custom segments and “N” for syndicated segments.

    • Seller Approval (column AA): Enter “Y” to enable the segment.

    Tip

    To increase demand for your Data Marketplace segments: Ask your LiveRamp rep to opt in your PII-based segments for Overlap Analysis. Overlap Analysis enables data buyers to perform an overlap of their first-party data with PII-based segment data from the Data Marketplace to make sure the segment fits their use case.

  3. Upload the segment metadata file back to Connect.

See the information in "Segment Metadata File" for complete instructions.

Note

Distributions to Social Media Platforms: All distributions to social media platforms (such as Facebook, Twitter, Snap, LinkedIn, and Pinterest) are billed at a percentage of media spend, as reported by the data buyer. Each data provider can choose between two pricing tiers for all of their syndicated segments: 10% or 15% (all custom segment distributions are billed at 15%). Syndicated segment pricing is configured at the data provider level, and is not configurable on a per segment level in either a Data Marketplace taxonomy file or in the segment details side panel.

To provide information on a small number of Data Marketplace segments, you can provide information for each segment individually. See "Enable an Individual Segment".

Caution

Don't use this method if you've already uploaded the information via a segment metadata file.

Steps to Enable an Individual Segment

To enable an individual Data Marketplace segment:

  1. Hover over DATA MARKETPLACE in the left navigation bar, and then click "Sell Data" to go to the Data Marketplace - My Segments page.

    C-Data_Marketplace_Sell_Data_menu_selection.jpg
  2. Click the ellipses next to the desired segment.

    Data Store ellipses-bRs.jpg
  3. From the popup window that opens, edit the following:

    • Segment Name

    • Description

    • Seller Comments

    • Currency

    • Pricing

    • Permitted Use Cases

    Data Store edit segment popup-Uto.jpg

    Caution

    For segment descriptions: Avoid special characters (aside from ">", which is allowed) and line breaks/carriage returns in segment descriptions.

    Caution

    For segments being distributed to Facebook: Segment names cannot be longer than 108 characters after adding the number of characters in your data provider name.

    Keep segment descriptions to 245 characters or less.

    Note

    To avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.

    See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.

    Tip

    Wondering how to fill out the fields? See "Update a Segment Metadata File" for more information on filling out segment information.

  4. Click SAVE to save your edits.

  5. Check the check box for the edited segment and then click Enable on Data Marketplaceto submit it for LiveRamp Business and Privacy approval. Once the review is complete your segments will be live in the Data Marketplace and will be available for purchase or distribution to a destination.

    Data Store enable segment-fnY.jpg

Note

Need to disable a segment? Once a segment has been enabled, you can disable it (to remove it from the Data Marketplace) by checking the check box and then clicking Disable.