Dashboard Metrics and Calculations
The analytics dashboard displays charts for each of the following metrics:
Estimated Revenue
With RampID = ( Number of winning bids with RampID / 1000 ) * Average winning bid CPM with RampID
Without RampID = ( Number of winning bids without RampID / 1000 ) * Average winning bid CPM without RampID
Note
The Estimated Revenue calculation requires a minimum of 7 days of data.
Is my traffic more valuable if the user has a RampID?
Avg. Bid CPM ($): Average bid price (CPM) from bid responses.
With RampID: Average bid price (CPM) from bid responses with RampID.
Without RampID: Average bid price (CPM) from bid responses without RampID.
Ratio (%): Ratio of Bid CPM with RampID vs without RampID.
Avg. Winning Bid CPM ($): Average bid price (CPM) from winning bid responses.
With RampID: Average bid price (CPM) from winning bid responses with RampID.
Without RampID: Average bid price (CPM) from winning bid responses without RampID.
Ratio (%): Ratio of Winning Bid CPM with RampID vs without RampID.
Who are my top bidders?
Bid Rate (%) = ( total number of bid responses / total number of bid requests ) * 100
With RampID = ( number of bid responses with RampID / number of bid requests with RampID ) * 100
Without RampID = ( number of bid responses without RampID / number of bid requests without RampID ) * 100
Win Rate (%) = ( total number of winning bids / number of bid responses ) * 100
With RampID = ( number of winning bids with RampID / number of bid responses with RampID ) * 100
Without RampID = ( number of winning bids without RampID / number of bid responses without RampID ) * 100
Winning Bid CPM ($): Average bid price (CPM) for winning bid responses.
With RampID: Average bid price (CPM) for winning bid responses with RampID.
Without RampID = Average bid price (CPM) for winning bid responses without RampID.
How much of my traffic contains a RampID?
Bid Requests (#): Total number of bid requests.
With RampID: Number of bid requests with RampID.
Without RampID: Number of bid requests without RampID.
Bids (#): Total number of bid responses.
With RampID: Number of bid responses with RampID.
Without RampID: Number of bid responses without RampID.
Winning Bids (#): Total number of winning bids.
With RampID = number of winning bids with RampID
Without RampID = number of winning bids without RampID
Is addressable traffic more likely to sell?
Fill Rate (%) = ( total number of winning bids / total number of bid requests ) * 100
With RampID = ( number of winning bids with RampID / number of bid requests with RampID ) * 100
Without RampID = ( number of winning bids without RampID / number of bid requests without RampID ) * 100
How does the bid value compare per browser?
Bid CPM per Browser ($): Average bid price (CPM) from bid responses grouped by browser.
With RampID: Average bid price (CPM) from bid response with RampID grouped by browser.
Without RampID: Average bid price (CPM) from bid responses without RampID grouped by browser.
Winning Bid CPM per Browser ($): Average bid price (CPM) from winning bid responses grouped by browser.
With RampID: Average bid price (CPM) from winning bid responses with RampID grouped by browser.
Without RampID: Average bid price (CPM) from winning bid responses without RampID grouped by browser.
How does the bid value compare per device?
Bid CPM per Device ($): Average bid price (CPM) from bid responses grouped by device.
With RampID: Average bid price (CPM) from bid responses with RampID grouped by device.
Without RampID: Average bid price (CPM) from bid responses without RampID grouped by device.
Winning Bid CPM per Device ($): Average bid price (CPM) from winning bid responses grouped by device.
With RampID: Average bid price (CPM) from winning bid responses with RampID grouped by device.
Without RampID: Average bid price (CPM) from winning bid responses without RampID grouped by device.
What is the RampID coverage per device?
RampID Coverage (%): Number of bid requests with RampID grouped by device and browser.
Where is my traffic with a RampID originating from?
Bid Requests (#): Number of bid requests with RampID grouped by country.
Winning Bids (#): Number of winning bids with RampID grouped by country.
What is the number of unique RampID’s on my property?
Unique RampID’s (#): Number of daily unique RampID’s from obtained identifiers and not cookies.
Note
Charts which calculations include winning bids data will not display if your Prebid version is <5.20.0. In order to collect bids won data, Prebid version 5.20.0 or higher must be installed on your site. Click here to go to the Prebids download page.