Skip to main content

ATS Analytics

For customers who've implemented ATS (Authenticated Traffic Solution), you can use ATS Analytics to measure and analyze ATS performance based on various metrics. The dashboard allows you to better understand and track the lift from ATS on your property.

overview.png

You can check out the full list of available metrics in Dashboard Metrics and Calculations.

To be able to view the analytics dashboard, you must first set up ATS Analytics in Console. See "Configure ATS Analytics for Prebid.js" to learn how.

Tip

To learn how you can improve the number of authenticated users and enrich your inventory, check out Strategies to Increase Authentications.

Analyze the Dashboards

Once you've configured ATS Analytics for Prebid.js, you can view the performance of your sites and a breakdown of this data based on technological aspects (i.e. which browser your users run, which operating system, etc.).

From the navigation menu, select the ATS Analytics tab. Then, select the Overview or Technology tabs.

Before you delve deep into the data, keep the following in mind:

  • The default view displays data from the last 7 days.

  • The data shown is based on the web implementations of ATS.

  • All of the metrics on the overview dashboard can be filtered by country and/or domain.

  • All bids from any currency are converted to U.S. dollars to show a unified picture.

  • Analytics data are updated on a daily basis at 3:00 UTC timezone.

  • The analytics data are based on sampled data and therefore might not be fully accurate.

  • If you are working with Prebid.js bidders who do not have Sidecar enabled, you might see lower CPMs on the dashboards because they will not be able to decode the envelopes. Bidders who can decode envelopes will be marked with an envelope icon. You can also view a list of Sidecar-enabled bidders to check for bidders who can decode envelopes.

Caution

If the Overview section says that the placement is not receiving data, that indicates that no data are being sent to LiveRamp.

We recommend you upgrade your Prebid module to at least version 7.6.0. Then, check that everything is set up correctly. If everything looks OK but you still see no data displayed, contact our support team for further investigation.

Tip

Hover over the metrics' headers to learn more information about them.

Screenshot_2022-11-01_at_15_20_44.png

The Overview dashboard gives you a thorough insights on how your addressable traffic is performing. You can easily compare the value of your traffic with and without envelope, who your top bidders are, the estimated revenue, and others.

Procedure. To navigate the Overview dashboard:
  1. From the LiveRamp placement drop-down list, select the desired placement.

    overview_placement.png
  2. Use the filter to only display results based on selected countries or domains (within the selected placement):

    Overview_filter.png
    1. Click Filter.

    2. From the filter popup, select the type of filter you want to apply and then check the check box(es) for the desired criteria.

      Note

      The domains available to filter on are based on the Domains/Bundle ID section of the selected placement's details page.

    3. Repeat for any desired additional filter types.

    4. Click Apply.

  3. If desired, use the data selector to change the selected time period.

    overview_date.png

The Performance dashboard provides you with a thorough overview of your website's bid performance per day; displaying data as soon as two days ago and each day before that. With this dashboard, you can keep a close eye on the bid traffic and efficiently analyze trends.

If you want to dive deeper into the technology topic, the Technology dashboard provides detailed insights on bidding performance for browsers, devices, and operating systems.

Procedure. To configure the Performance or Technology dashboards:
  1. Select the placement which data you want to see in the dropdown.

    Performance_placements.png
  2. Then, click on the dropdown option next to it to select what data you want the chart to display. The following options are available:

    • Bid Requests

    • Winning Bids

    • Bid Rate

    • Win Rate

    • Fill Rate

    • Bid CPM

    • Winning Bid CPM

    Technology_filter.png
  3. Use the filter icon to funnel the results based on specific selections of the following:

    • Bidder

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

    Technology_Filter_ICON.png
    Technology_filter_selections.png

    Note

    If you are using the Technology dashboard, you can alternate the view using the tabs on the top of the main chart to display an overview of the following data:

    Technolpgy_tabs.png
    • Browser

    • Operating System

    • Device

  4. If desired, use the data selector to change the selected time period.

  5. Optionally, you can click Download Report to download the data currently displayed in a .CSV format

The Bidders dashboard provides more detailed insights into how your traffic is performing based on the bidders you are working with. This dashboard offers a way for you to quickly learn which bidders fill the most bid requests, which bidders have higher bid CPM, which bidders have the highest win rate, and so on.

To understand how your websites perform based on the geographical locations of your users, you can select the Geo dashboard. You can configure the dashboard the display any data of your choosing.

Procedure. To configure the Bidders or Geo dashboard:
  1. Select the placement which data you want to see in the dropdown.

    Bidders_placement.png
  2. Then, click on the drop-down option next to it to select what data you want the charts to display. The following options are available:

    • Bid Requests

    • Winning Bids

    • Bid Rate

    • Win Rate

    • Fill Rate

    • Bid CPM

    • Winning Bid CPM

    Geo_filter.png
  3. Use the filter icon to only funnel the results based on specific selections of the following:

    • Bidder

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

    Geo_funnel.png
    Technology_filter_selections.png
  4. If desired, use the data selector to change the selected time period.

  5. Optionally, you can click Download Report to download the data currently displayed in CSV format

The Authentications dashboard allows you to easily compare the number of unique authenticated RampIDs and refreshed RampIDs. Each RampID represents an individual. However, one RampID can be tied to multiple envelopes which are generated whenever authentication takes place.

You can compare the number of unique authenticated RampIDs and the number of generated authenticated RampIDs across browsers, countries, and devices to help you pinpoint where improvements are needed. To configure the authentications dashboard:

  1. Select the placement which data you want to see in the dropdown.

    Auth_placement.png
  2. Use the filter icon to funnel the results based on specific selections of the following:

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

  3. You can alternate the view using the tabs on the top of the main chart to display an overview of the following data:

    • Browser

    • Country

    • Device

    auth_tabs.png
  4. If desired, use the data selector to change the selected time period.

  5. Optionally, you can click Download Report to download the data currently displayed in CSV format

Manage ATS Analytics

In the Adapters tab, you will be able to create and manage existing analytics adapters. You can learn more about creating analytics adapters in Configure ATS Analytics for Prebid.js.

To delete an analytics adapter, simply click on the three dots icon, and select Delete.