Skip to main content

ATS Analytics

For customers who've implemented ATS (Authenticated Traffic Solution), you can use ATS Analytics to measure and analyze ATS performance based on various metrics. The dashboard allows you to better understand and track the lift from ATS for the regions and domains included in your ATS Placement.

overview.png

You can check out the full list of available metrics in Dashboard Metrics and Calculations.

To be able to view the analytics dashboard, you must first set up ATS Analytics in Console. See "Configure ATS Analytics for Prebid.js" to learn how.

Tip

To learn how you can improve the number of authenticated users and enrich your inventory, check out Strategies to Increase Authentications.

Analyze the Dashboards

Once you've configured ATS Analytics for Prebid.js, you can view the performance of your sites and a breakdown of this data based on technological aspects such as which browser your users run, which operating system, and others.

From the navigation menu, select the ATS Analytics tab. Then, select the Overview or Technology tabs.

Before you delve deep into the data, consider the following:

  • The default view displays data from the last 7 days.

  • The data shown are based on the web implementations of ATS and do not include ATS API or ATS Mobile SDK implementations.

  • All bids in other currencies are converted to U.S. dollars to show a unified picture.

  • Analytics data are updated on a daily basis at 03:00 UTC timezone.

  • The analytics data are based on sampled data and therefore might not be fully accurate.

  • Bidders who can decode envelopes are marked with an envelope icon. Prebid.js bidders who don't enable Sidecar cannot decode envelopes, so their dashboard metrics display lower CPMs. See List of Sidecar-Enabled Bidders for more information.

Caution

If the Overview section says that the placement is not receiving data, that indicates that no data are being sent to LiveRamp.

We recommend you upgrade your Prebid module to at least version 7.6.0. Then, check that everything is set up correctly. If everything looks OK but you still see no data displayed, contact our support team for further investigation.

Tip

Hover over the metrics' headers to learn more information about them.

Screenshot_2022-11-01_at_15_20_44.png

Configuring the Overview Dashboard

The Overview dashboard gives you a thorough insight on how your addressable traffic is performing. You can adjust your dashboard by selecting a placement, applying country and domain filters, and specifying a time frame.

Procedure. To navigate the Overview dashboard:

  1. From the LiveRamp placement drop-down list, select the desired placement.

    overview_placement.png

  2. Use the filter to only display results based on selected countries or domains (within the selected placement):

    Overview_filter.png

    1. Click Filter.

    2. From the filter dialog, select the type of filter you want to apply and then check the check box(es) for the desired criteria.

      Note

      The domains available to filter on are based on the Domains/Bundle ID section of the selected placement's details page.

    3. Repeat for any desired additional filter types.

    4. Click Apply.

  3. If desired, use the data selector to change the selected time period.

    overview_date.png

Configuring the Performance and Technology Dashboards

The Performance dashboard provides you with a thorough overview of your website's bid performance per day; displaying data as soon as two days ago and each day before that. With this dashboard, you can keep a close eye on the bid traffic and efficiently analyze trends.

If you want to dive deeper into the technology topic, the Technology dashboard provides detailed insights on bidding performance for browsers, devices, and operating systems.

Procedure. To configure the Performance or Technology dashboards:

  1. From the drop-down, select a placement.

    Performance_placements.png

  2. From the next drop-down, select one of the following options:

    • Bid Requests

    • Winning Bids

    • Bid Rate

    • Win Rate

    • Fill Rate

    • Bid CPM

    • Winning Bid CPM

    Technology_filter.png

  3. To filter the results, click the filter icon and select one of the following options:

    • Bidder

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

    Technology_Filter_ICON.png
    Technology_filter_selections.png

    Note

    If you are using the Technology dashboard, you can alternate the view using the tabs on the top of the main chart to display an overview of the following data:

    Technolpgy_tabs.png

    • Browser

    • Operating System

    • Device

  4. (Optional) Use the date picker to change the selected time period.

  5. (Optional) Click Download Report to download the data currently displayed in a .CSV format.

Configuring the Bidders and Geo Dashboards

The Bidders dashboard provides more detailed insights into how your traffic is performing based on the bidders you are working with. This dashboard offers a way for you to quickly learn which bidders fill the most bid requests, which bidders have higher bid CPM, which bidders have the highest win rate, and so on.

To understand how your websites perform based on the geographical locations of your users, you can select the Geo dashboard. You can configure the dashboard the display any data of your choosing.

Procedure. To configure the Bidders or Geo dashboard:

  1. From the drop-down, select a placement.

    Bidders_placement.png

  2. Click on the drop-down option next to it to select what data you want the charts to display. The following options are available:

    • Bid Requests

    • Winning Bids

    • Bid Rate

    • Win Rate

    • Fill Rate

    • Bid CPM

    • Winning Bid CPM

    Geo_filter.png

  3. Use the filter icon to only filter the results based on specific selections of the following:

    • Bidder

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

    Geo_funnel.png
    Technology_filter_selections.png

  4. (Optional) use the data selector to change the selected time period.

  5. (Optional) Click Download Report to download the data currently displayed in CSV format.

Configuring the Authentications Dashboard

The Authentications dashboard allows you to easily compare the number of unique authenticated RampIDs and refreshed RampIDs. Each RampID represents an individual. However, one RampID can be tied to multiple envelopes which are generated whenever authentication takes place.

You can compare the number of unique authenticated RampIDs and the number of generated authenticated RampIDs across browsers, countries, and devices to help you pinpoint where improvements are needed. To configure the authentications dashboard:

  1. From the drop-down, select a placement.

    Auth_placement.png

  2. Use the filter icon to filter the results based on specific selections of the following:

    • Browser

    • Country

    • Device

    • Domain

    • Operating System

  3. You can alternate the view using the tabs on the top of the main chart to display an overview of the following data:

    • Browser

    • Country

    • Device

    auth_tabs.png

  4. If desired, use the data selector to change the selected time period.

  5. Optionally, you can click Download Report to download the data currently displayed in CSV format

Manage ATS Analytics

In the Adapters tab, you will be able to create and manage existing analytics adapters. You can learn more about creating analytics adapters in Configure ATS Analytics for Prebid.js.

To delete an analytics adapter, simply click on the three dots icon, and select Delete.

In this section: