Universal Vendor List

10000

Store and/or access information on a device

10001

Strictly Necessary

10002

Functional

10003

Analytics

10004

Marketing

10005

Personalization

10006

Social Media

10000

Store and/or access information on a device

8

1,2,3,4,5,6,7,8,9,10

10001

Strictly Necessary

2,3,5,7

1

10002

Functional

4,5,7

1,4,5,9

10003

Analytics

1,6,9

1

10004

Marketing

8,10,9

1,5,8

10005

Personalization

8,9, 10

1,5,8

10006

Social Media

8,10

1

1

Auditing Interactions with Consumers

Auditing includes counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and other compliance auditing with regard to concurrent transactions.

2

Security

Security involves detecting security incidents, protecting against malicious or fraudulent activity, and prosecuting offenders

3

Debugging/Repair

Debugging relates to the identification and repair of impairments to intended, existing functionality.

4

Certain Short-term Uses

Short-term, transient uses are a business purpose provided that the personal information is not disclosed to another third party, not used to build a profile about a consumer, or alter an individual’s experience outside the current transaction (including contextual ads as part of the same interaction).

5

Performing Services

The services performed may be either by the business or a service provider. These services include “maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services.

6

Internal Research for Tech Development

Allows for research into technological development and demonstration.

7

Quality and Safety Maintenance and Verification

The quality and safety business purpose includes activities related to the improvement, upgrade or enhancement of the service or device owned, manufactured, manufactured for, or controlled by the business. It also includes the verification or maintenance of the quality or safety of a service or device.

8

Selling

Selling means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information for monetary or other valuable consideration.

9

Operating our Website(s)

To track your use of our websites and tailor your web experience.

To monitor and improve our website and services.

10

To market our products and services to you

1

Identifiers

Such as a real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.

2

Biometric data

Such as fingerprints and facial recognition data.

3

Internet or network activity data

Such as IP addresses, browsing history, search history, and interactions with online sites, apps or advertisements.

4

Commercial information

Including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

5

Geolocation data

Information that can be used to identify an electronic device's (historic) physical location.

6

Professional or employment-related information.

Information about an individual’s educational or professional career job titles, salary, work history, school attended, employees, employment history, evaluations, references, interviews, certifications, disciplinary actions, etc.

7

Education information

Information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).

8

Inferences

Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

9

Categories from CA Civil Code 1798.80

Name, address, telephone number, employment, credit card number, debit card number, or any other financial information

10000

Store and/or access information on a device

1

10001

Strictly Necessary

25

10002

Functional

26

1

10003

Analytics

7,8,9,10,27

10004

Marketing

2,3,4,5,6,7,28,30

1,2

10005

Personalization

3,4,5,6,29,31

1,2

10006

Social Media

29

1

Store and/or access information on a device

TCF

Vendors can:

2

Select basic ads

TCF

To do basic ad selection, vendors can:

3

Create a personalized ads profile

TCF

To create a personalized ads profile vendors can:

4

Select personalized ads

TCF

To select personalized ads vendors can:

5

Create a personalized content profile

TCF

To create a personalized content profile vendors can:

6

Select personalized content

TCF

To select personalized content vendors can:

7

Measure ad performance

TCF

To measure ad performance vendors can:

Vendors cannot:

8

Measure content performance

TCF

To measure content performance vendors can:

Vendors cannot:

9

Apply market research to generate audience insights

TCF

To apply market research to generate audience insights vendors can:

Vendors cannot:

10

Develop and improve products

TCF

To develop new products and improve products vendors can:

25

Strictly Necessary Cookies

Custom

These cookies are necessary for the website to function and do not store personally identifiable information. They are usually set in response to user actions to enable key features like setting and maintaining logins or privacy preferences. These cookies typically can’t be switched off, however, certain browsers can block or alert you about these cookies. Be aware that blocking these cookies will affect site functionality.

26

Functional

Custom

These cookies enable a better user experience via enhanced features such as personalization. If these cookies are disabled, some or all of these features may be adversely affected.

27

Analytics

Custom

These cookies collect anonymous, aggregated data and enable us to identify our most popular pages and content to improve our site and the experience we offer visitors. Disallowing these cookies negatively affects our ability to improve our products and services.

28

Advertising

Custom

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

29

Social Media

Custom

These cookies enable visitors to share our content with their friends and social networks. They may track activities across websites to build a user profile to offer more relevant content on other sites visited.

30

Direct Marketing

Custom

Direct Marketing cookies allow us to combine email addresses with other available information to enable advertisers to reach users via an email newsletter. This provides us greater control over the information available to advertisers and allows us to set clear expectations around these emails. Consenting to this purpose helps us fight spam.

31

Data Sharing

Custom

Sharing of segment data and modeling information with selected vendors. The vendor can combine data segment and modeling information with their own data to reach the target groups that are likely to be interested in the products or services offered by the vendor. An individual cannot be directly identified from this data. Data are stored only for a short period of time to execute the campaign.

1

Use precise geolocation data

TCF

Vendors can:

2

Actively scan device characteristics for identification

TCF

Vendors can: