Announcing Safe Haven Product Updates (10/29/20)

For this release, we’ve updated Audience Insights.

You can now see segment index values in the Audience Insights visualizations in Customer Profiles with the “bar-index” and “pie-index” charts.

You will be able to easily see how much more likely a given audience segment will split on key consumer marketing attributes compared to your chosen comparison audience, providing a clear direction for the likely performance of the segment you are building. See “View Audience Insights” for more information.