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Create a Profile

A profile determines what demographic and audience visualizations are displayed for a particular audience when you select the Insights tab on the Audience Builder page. When LiveRamp creates your account, we create a profile that contains our default demographic visualization. You can edit this profile to add or remove visualization elements (such as bar charts and pie charts), or you can create a profile and customize the visualization elements you want to appear.

Procedure. To create a profile:
  1. In the left navigation bar, click Safe Haven and then click Profiling.


    The Profiling page appears.

  2. Click + New Profile on the upper right.

  3. From the Add Profiling dialog, enter a profiling name and description, and then click Save.


You can now add visualizations to your profile to it by following the instructions in "Edit a Profile."