Keep Destination Data Fresh with Record Sync
Record Sync empowers Activation customers to keep their first-party data fresh, up-to-date, and relevant through the ability to propagate user deletions downstream to supported destination platforms. This enables you to maintain more accurate targeting audiences, which will improve ROI/ROAS by reaching only the right audience at the right time.
To use user deletions through Record Sync, you create a destination connection to a Record-Sync enabled destination. For more information, see "Create a Destination Connection".
How Record Sync Works
For destinations that don't support Record Sync, LiveRamp is only able to share user additions to those destinations and is not able to send user deletions. With Record Sync, we can propagate user deletions to supported destinations when either of the following events occurs:
Newly uploaded files update a segment
Changes in our Identity Graph result in a change to the matches in a segment (for example, when a cookie expires)
When either of these happens, we compare the new data to the previous data for each segment to determine which users were deleted. We then send a delivery job containing the associated identifiers for those deleted users to the destination platform.
Supported Destinations for Record Sync
Currently, the following destinations support Record Sync segment deletions:
Facebook Direct
Google:
Google Display & Video 360 (DV360)
Google Ad Manager
The Trade Desk (1st Party Data Activation)