Roles and Permissions
What a user can access and do in LiveRamp depends on their roles. Users with the Super Admin or User Manager role can create user accounts and assign them roles that grant users permission to access certain products in that organization.
A role consists of a set of granular permissions to perform actions on specific pages in LiveRamp. You cannot assign users individual permissions, but you can assign them roles based on what their intended tasks will be in LiveRamp.
To see your roles, click the user icon on the top right-hand side of any screen and select My Profile.
To learn how to assign roles, see Manage Accounts and Their Roles.
Data permissions are managed separately. See Creating a Data Permission to learn more.
Roles
You can assign users the following roles:
Role | Description | Permissions |
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Analyst | Ability to run queries, create and delete views, and view query history. |
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Data Owner | Ability to create and manage data collaboration rules for partners. |
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Data Activity Auditor | Ability to view how the organization works with their data assets. |
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Automation Engineer | Ability to create and manage views and UDFs to help other users work more efficiently. |
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Campaign Manager | Ability to manage segments for activation without the need to delve into the technicalities of working with data assets. |
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Generalist Viewer | Ability to view the organization's data assets and activation details. |
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Generalist Creator | Ability to manage activations and run SQL queries to analyze existing data. This role is only available if the organization has all the required products in LiveRamp. |
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User Manager | Ability to create and manage user and service accounts for their organization. |
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Super User | Ability to access all available products enabled for the organization, and manage user and service accounts. |
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