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Roles and Permissions

What a user can access and do in LiveRamp depends on their roles. Users with the Super Admin or User Manager role can create user accounts and assign them roles that grant users permission to access certain products in that organization.

A role consists of a set of granular permissions to perform actions on specific pages in LiveRamp. You cannot assign users individual permissions, but you can assign them roles based on what their intended tasks will be in LiveRamp.

To see your roles, click the user icon on the top right-hand side of any screen and select My Profile.

To learn how to assign roles, see Manage Accounts and Their Roles.

Data permissions are managed separately. See Creating a Data Permission to learn more.Create a Data Permission

Roles

You can assign users the following roles:

Role

Description

Permissions

Analyst

Ability to run queries, create and delete views, and view query history.

  • Run queries in SQL Editor

  • Manage views

  • View their own query history

  • Manage asset tags

Data Owner

Ability to create and manage data collaboration rules for partners.

  • Run queries in SQL Editor

  • Manage data permissions

  • Manage views and user-defined functions (UDFs)

  • Manage asset tags

Data Activity Auditor

Ability to view how the organization works with their data assets.

  • View data activity

  • View data permissions

Automation Engineer

Ability to create and manage views and UDFs to help other users work more efficiently.

  • Run queries in SQL Editor

  • View query history run by anyone in their organization

  • Manage views and user-defined functions (UDFs)

  • Manage asset tags

Campaign Manager

Ability to manage segments for activation without the need to delve into the technicalities of working with data assets.

  • Run queries in SQL Editor

  • Manage asset tags

  • Build and manage segments

  • Create and manage activation bundles and integration connections.

Generalist Viewer

Ability to view the organization's data assets and activation details.

  • View data assets

  • View activation bundles and integration connections

  • View segments

Generalist Creator

Ability to manage activations and run SQL queries to analyze existing data. This role is only available if the organization has all the required products in LiveRamp.

  • Run queries in SQL Editor

  • Manage asset tags

  • Build and manage segments

  • Create and manage activation bundles and integration connections

User Manager

Ability to create and manage user and service accounts for their organization.

  • Create and manage user and service accounts

  • Assign and edit user roles

Super User

Ability to access all available products enabled for the organization, and manage user and service accounts.

  • Perform all tasks in the organization