Amazon Data Restrictions

Segments that are being distributed to Amazon must not contain data that pertains to any of the types of information listed below (in addition to LiveRamp's restrictions listed in "LiveRamp Data Restrictions" and "Data Marketplace Segment Review and Approval"):

  • Health-related conditions (including interest in or usage of drugs or pharmaceutical products)

  • Sexual orientation

  • Illegal activities or interests

  • Race or ethnicity

  • Religious affiliation or views

  • Political affiliation or political views

  • Trade union membership

  • Financial distress (e.g., bankruptcy or credit problems)

  • Individuals under 18 years of age