Distributions
Once you've activated the appropriate destination account, you can add segments for distribution to that destination by going to the Segment Distribution page for the desired destination account.
The Segment Distribution page displays all of the segments available for distribution for that destination account:
For first-party data/Activation destination accounts, all of your available first-party data segments will be displayed.
For Data Marketplace destination accounts, all of your available Data Marketplace segments will be displayed.
See the articles in this section for information on distributing your data, viewing the status of your distributions, troubleshooting distributions, and managing your distributions.
Tip
Make sure to take the guidelines listed in the "Distribution Guidelines" section below into account.
Note
Once you've distributed your data, it typically takes 1-3 days for the data to arrive at the destination platform and another 1-3 days for stats to calculate and populate within Connect. You can view the delivery status in Connect. If the data isn't showing up after this timeframe, you can also troubleshoot the distribution.
Lookback windows: By default, LiveRamp uses a 90-day lookback window for cookies and a 240-day lookback window for mobile devices for each destination account (the lookback window specifies the number of days since a cookie or mobile device was last seen by LiveRamp before it is excluded from deliveries). You can have us change the lookback window for a specific destination account by creating a support case (see "Using the LiveRamp Community Portal" for instructions). The following lookback window options are available:
Cookies: 30 days, 60 days, 90 days (the default), and 180 days
Mobile devices: 180 days and 240 days (the default)
Available Distribution Channels
When you distribute data through LiveRamp, several distributions channels are available:
Distributing directly to a destination platform: Distribute segments directly to integrated platforms (such as DSPs, social networks, CTV, and other marketing or analytics tools), so you can activate, measure, and analyze audiences using each destination’s native workflows.
Distributing directly to a publisher for direct deals: Direct to Publisher activation enables brand marketers to bypass traditional programmatic pathways to activate people-based segments via LiveRamp’s RampID directly to premium publishers to support direct deals with those publishers. For more information, see “Direct to Publisher”.
Distributing to Google Curation in Google Ad Manager: Agencies and brands can distribute first-party segments to Google Curation with Google Ad Manager (GAM). Data sellers can distribute Data Marketplace standard and custom segments to Google Curation with Google Ad Manager for their agency partners. Once the segments are in Google Ad Manager, agencies can create auction packages for their brand customers and forecast and launch deals across the Authenticated Traffic Solution (ATS) network of publishers. For more information, see “Distribute Data to Google Curation in Google Ad Manager”.
Distributing to Google DV360 Publishers via PAIR: Distributing via PAIR allows publishers and advertisers to match their respective first-party datasets or segments for people-based activation in a secure, permissioned way that doesn’t expose PII or rely on their-party cookies or device IDs. For more information, see “Distribute Data to Google DV360 Publishers via PAIR”.
Distribution Guidelines
When distributing data, make sure to follow the guidelines listed below:
Make sure that the destination account stays active for as long as you need the data at the destination. If the destination account expires, or if you remove the segments from distribution, the data will no longer be refreshed at the destination. Make sure to set any expiration dates appropriately and prevent destination accounts from expiring before you’re done using the data.
Make sure to activate the correct integration, depending on the data you’re going to distribute:
For your first-party data or for non-monetized Clean Room data, use a first-party data destination account.
For Data Marketplace data or for monetized Clean Room data, use a Data Marketplace destination account.
For data you’re distributing to publishers via the Direct to Publisher program, use the appropriate Direct to Publisher destination accounts.
Follow product and destination account limits:
Maximum of 1,000 segments distributing in a single destination account.
Maximum of 500 segments per hour added for distribution to a destination account.
Review platform-specific requirements before distributing, such as the following:
Which identifiers can be delivered (cookies, mobile IDs, RampIDs, CTV IDs, CIDs).
Whether the destination platform requires OAuth and what permissions are needed.
Whether the destination platform accepts raw fields.
Whether Record Sync is available.
Any additional data restrictions or policies that must be followed.
Monitor distributions and troubleshoot issues:
Check delivery status in Connect if you’re unsure whether data has arrived at the destination.
Use audience and segment stats, matched reach, and (where applicable) Match reports and Matchbacks to assess performance.
If the data is still not visible in the destination after 3 days, follow the instructions in “Troubleshoot Distributions to Destination Accounts” and (if enabled) consider resending active segments.