Estimated Reach

Estimated reach stats provide information on estimated device reach for a particular field or segment. These stats represent the projected number of devices LiveRamp estimates can be targeted, either across all platforms or at a specific platform.

You can use these stats to gain insight into LiveRamp’s estimated reach at a destination platform for individual fields or entire files before distribution.

For more information on these stats and where they're displayed, see "View Estimated Reach Stats".