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Managing Audiences

In Connect, audiences are the containers that hold your files and segment data. You might have multiple audiences because you want to organize your data in a way that aligns with your organization or your campaigns. Because each audience can only contain data tied to one identifier type (such as PII-based data or cookie-based data), you might also have multiple audiences if you have data tied to different identifier types. For more information, see "Audience".

Audiences can be managed on the Audiences tab of the My Company Settings page.:

When you upload additional files for a particular audience, LiveRamp will update that audience based on the update method for that audience. For more information, see "Ways to Update an Existing Audience".

See the articles in this section for more information.