Create a New Audience

Perform the steps listed below to create a new audience. See "Determining the Number of Audiences to Create" for more information.


Only admin users can create new audiences. To see which users on your account are admin users, select the "Users" tab from the Company Settings page. LiveRamp recommends that only one person per company should be responsible for managing users in Connect. See "Access Levels and Restrictions for Connect Users" for more information.

  1. Hover over ADMIN in the left navigation bar and then select "My Company Settings" to navigate to the Company Settings page.

  2. Click the Audiences tab.

  3. Click the green thunderbolt icon and then select "+ New Audience."

  4. In the Create an Audience window, enter the name of your new audience.

  5. Select one of the following device types for the audience:

    • icon.jpg

      PII: Personally-identifiable information, including name and postal, email, and hashed email (for example, "").

    • icon.jpg

      RampID: LiveRamp's universal, encrypted identifiers that LiveRamp customers and partners receive (for example, "XY1000r99GR8_vGdKIEZt98TLMY6RKCI3kYrEdaM3SF0twCqN").

    • icon.jpg

      Cookie: A partner cookie in sync with LiveRamp (for example, "134c3ef6-19af-469f-940f-46f948491f8e"). Note: Partner cookie IDs can be in many different formats.

    • ID icon.jpg

      IDFA or AAID: Mobile device identifiers; Apple's ID for Advertising (IDFA) and Google's Android Advertiser ID (AAID)(for example, "6219dbf3d457cf1419bd855e21ea247ac4b08949"). Note: IDFAs and AAIDs are frequently SHA1 hashed.

    • ID icon.jpg

      Custom ID: An account-based user ID understood by LiveRamp (for example, "535c3ef6-19af-469f-940f-46f948491f8e"). Note: Partner custom IDs can be in many different formats.

  6. Click Create Audience.


Your new audience is now available.


We have a 90-day retention window for cookie files and a 2-year retention window for mobile files.