Ways to Update an Existing Audience

When you upload additional files for a particular audience, LiveRamp can update that audience in one of the three ways listed below:

  • An incremental update, in which data from a new file is used to extend and modify the previously onboarded data for that audience (the default configuration).

  • A segment "refresh", in which a new file completely replaces all the previously onboarded data for any segment that has the same name as an existing segment in that audience.

  • A full "refresh", in which a new file completely replaces all the previously onboarded data for that audience.

See the "Example Scenario" section of this article for more information about how these options would impact subsequent file uploads.

Note

Segment refreshes and full refreshes do not affect existing distributions. Any refreshed segments that were being distributed will continue to be distributed, but with the newly refreshed data. You do not need to set up the distribution again.

Note

Most LiveRamp customers update their files on a monthly basis, but we can also handle more frequent file uploads.

Create a case in the Technical Support Portal to configure the update option for a particular audience.

Caution

Sticky Data LiveRamp will not remove data from partner platforms you may have distributed to when performing a full refresh; cookies may remain active.

Let's say that the first file you upload in a given audience (like the file shown below) contains data about two segments, "Owns Car" and "Likes Cats".

FIRSTNAME

OWNSCAR

LIKESCATS

Bob

Yes

No

Carol

Yes

No

Dan

Yes

No

Steve

No

Yes

Sarah

No

Yes

Table 1. Example file 1


Note

The example files shown in this section do not include all necessary identifier columns and are intended only to give you an idea of how segment membership is affected by the various update options.

Uploading this first file creates two segments in Connect:

  • "Owns Car", with members Bob, Carol, and Dan

  • "Likes Cats", with members Steve and Sarah

Then let's say you later upload a second file (like the one shown below) that contains data about only the existing "Owns Car" segment.

FIRSTNAME

OWNSCAR

Bob

Yes

Saagar

Yes

Andrew

Yes

Table 2. Example file 2


The table below shows how the members of each segment would be affected by the upload of file 2 in each of the three available update options:

Incremental Update

Segment Refresh

Full Refresh

Impact

Net-new members are added to the "Owns Car" segment and the "Likes Cats" segment is unchanged.

The "Owns Car" segment is changed to include only the members included in file 2. The "Likes Cats" segment is unchanged.

The members of both the "Owns Car" segment and the "Likes Cats" segment are completed replaced by the members in file 2.

"Owns Car" segment members

Bob, Carol, Dan, Saagar, and Andrew

Bob, Sagaar, and Andrew

Bob, Sagaar, and Andrew

"Likes Cats" segment members

Steve and Sarah

Steve and Sarah

No members

Table 3. Impact of Audience Update Options