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Remove Segments from Customer Profiles

You can remove several types of segments from Customer Profiles:

  • First-party segments

  • Lookalike segments

  • Combination segments.


You cannot remove Data Marketplace segments.

When you remove a segment from Customer Profiles, it does not remove the segment from active distributions in Connect.

To add a first-party segment back to Customer Profiles, follow the steps in 'Add Your First-Party Segments".

To remove segments:

  1. From the Connect navigation menu, click Segments to navigate to the My Segments page.

    Customer Profiles My Segments menu selection-dbU.jpg
  2. Check the check box(es) to the left of the segments you want to remove.

  3. Click REMOVE SEGMENT in the footer section.

  4. From the confirmation dialog, click Remove to confirm the removal.