Understanding LiveRamp Billing
Learn about LiveRamp's token-based billing model and its metrics to understand how your usage is calculated on the Usage Reports page.
To view the Usage Reports page, select Administration → Usage Report from the navigation pane.
Note
This billing model is available in an early limited release.
Access and Usage
Your LiveRamp usage is calculated based on two main units of measurement: Access and Usage.
Access: The amount of data (records) your organization accessed, ingested, or resolved using LiveRamp. For example, if you connect your data source to LiveRamp Clean Room and 500,000 rows are resolved to RampIDs, 500,000 records are considered to have been accessed.
Note
For more information on the definitions of records accessed, ingested, and resolved, see the "Metrics Definition" section below.
Usage: The additional actions performed against the data. For example, if you query against 100,000,000 rows in Clean Room, your data usage increases by 100,000,000 records.
The table below shows the services that can be included in your usage report and the corresponding unit of measurement.
Product Area | Service Type | Unit of Measurement |
|---|---|---|
Activation | Records Ingested | Access |
Records / Segment / Destination | Usage | |
Analytics Environment | Records Ingested | Access |
Clean Room | Records Resolved | Access |
Records Queried | Usage | |
Customer Profiles | Records Ingested | Access |
Records / Segment / Destination | Usage | |
Identity Engine | Records Ingested | Access |
Enterprise IDs per Graph | Usage | |
Identity Resolution and Translation | Records Accessed | Access |
Measurement Enablement | Records Ingested | Access |
Metrics Definition
The terms used in the table above are defined as follows:
Record: A single unit of access, such as a row of data in a file, a single call to an API, or a transaction through a cloud native application, before deduplication
Records Ingested: Records that a company has ingested into LiveRamp in order to use a LiveRamp service. Records ingested exclude the following:
Records that were previously ingested and resubmitted, but flagged for exclusion (for example, as a result of opt-out or deletion requests)
Records that were previously ingested into a LiveRamp platform and resubmitted to another LiveRamp platform (for example, a records transfer from one platform to another
Records Accessed: Records that LiveRamp accessed and resolved to RampID in order to use a LiveRamp service
Records Resolved for Clean Rooms: Records that have been resolved to RampIDs within LiveRamp Clean Room
Enterprise IDs per Graph: The maximum number of Enterprise IDs present in a company’s Identity Engine graph(s) at the end of each month
Records / Segment / Destination: The amount determined by multiplying the number of records per segment by the number of destinations, where:
Records per segment = the maximum number of records configured for distribution within each segment over a month
Number of destinations = the number of destinations that the company has distributed the segment(s) to as of the end of a month
Note
If the same record appears in multiple segments that are combined within LiveRamp to create a single audience file for distribution to a destination, it will only be counted once for that destination.
If the same record is sent to the destination multiple times using separate files, or appears multiple times in an audience file combined outside of LiveRamp, then the record will be counted once for each time it is distributed to the destination.
Records Queried: Records subject to a LiveRamp Clean Room query or question
Tokens
Tokens are LiveRamp's unified secondary currency used to track your consumption across products. You can purchase a lump sum of tokens, which can lower overall costs, or opt for a pay-as-you-go model suitable for fluctuating usage. As your LiveRamp usage increases, your token balance will decrease.
The conversion rate per token (the volume of usage a single token covers) is contractually agreed upon based on your tier level. You can always request more tokens through contract amendments if needed before the end date of the contract.
If an overage occurs and you continue to use LiveRamp, LiveRamp would calculate the number of tokens that would have been used and apply an overage fee per token. Any unused tokens remaining after your contract end date will not be carried over or refunded.
Tier Levels
Tiers are predefined, contractual commitments that define your token conversion rate and usage volume. LiveRamp offers 12 tier levels, each with a different token conversion rate. In general, the greater the volume of rows, the higher the tier level, and the better the conversion rate.
Refer to the table below to view the token conversion rate per level.
Tier | Metric | All Platforms (Access) | Identity Engine (Usage) | Activation (Usage) | Clean Room (Usage) |
|---|---|---|---|---|---|
12 | 1 token = | 1,550,000 | 75,000 | 1,400,000 | 330,000,000 |
11 | 1 token = | 1,150,000 | 50,000 | 1,000,000 | 285,000,000 |
10 | 1 token = | 845,000 | 40,000 | 710,000 | 250,000,000 |
9 | 1 token = | 635,000 | 30,000 | 535,000 | 215,000,000 |
8 | 1 token = | 480,000 | 25,000 | 400,000 | 190,000,000 |
7 | 1 token = | 360,000 | 19,000 | 300,000 | 165,000,000 |
6 | 1 token = | 270,000 | 15,000 | 225,000 | 140,000,000 |
5 | 1 token = | 205,000 | 12,200 | 170,000 | 125,000,000 |
4 | 1 token = | 145,000 | 9,800 | 120,000 | 110,000,000 |
3 | 1 token = | 100,000 | 7,800 | 85,000 | 95,000,000 |
2 | 1 token = | 71,000 | 6,250 | 60,000 | 80,000,000 |
1 | 1 token = | 50,000 | 5,000 | 42,000 | 71,000,000 |
Example Scenarios
Note
Token calculations are rounded down to two decimal points. For example, if your company is on tier 11 and has performed ingestion on 2,000,000 rows, the token usage is calculated as: 2,000,000 / 1,150,000 = 1.73 tokens.
The minimum billable token amount is 0.01. This means you will not be charged for token usage below 0.01.
Tier Level | Scenario | Access Token Calculation | Usage Token Calculation | Total Tokens Spent (for the month) |
|---|---|---|---|---|
3 | You connect your data in LiveRamp Clean Room where 100,000,100 records are resolved to RampIDs. You then run a query against 1,000,000 of those records in Clean Room. | 100,000,100 / 100,000 = 1,000 (rounded down from 1,000.001) | 1,000,000 / 95,000,000 = 0.01 | 1,000.01 |
8 | You have a workflow in Identity Engine with a maximum number of enterprise graphs of 50,000. In that same month, you distributed 2,800,000 to two destinations. | 50,000 / 25,000 = 2 | (2,800,000 x 2) / 400,000 = 14 | 16 |
12 | You ingested 3,000,000 records to be used for the Analytics Environment. In that same month, you send 1,250,000 records to LiveRamp for Measurement Enablement. | (3,000,000 / 1,550,000) + (1,250,000 / 1,550,000) = 2.73 | 0 | 2.73 |