Skip to main content

Announcing Safe Haven Product Updates (2021-05-06)

This Safe Haven release brings two new self-service capabilities so you can take more control of your audience growth and activation.

LiveRamp Population Dataset

You can use our LiveRamp population dataset to build lookalike models. The LiveRamp population dataset includes audiences and simple CPM/percent media licensing and is easy to create with our lookalike user interface in Customer Profiles.

See Creating a Lookalike-Modeled Audience.


This feature is only available to U.S. accounts. To request this feature, create a Safe Haven case in the LiveRamp Community portal.

Distribution Controls

Our Distribution interface makes it easier to start and stop your first-party audience distributions on your own. Please continue to reach out to our support team if you need assistance with stopping your third-party data activations.

See Distribute an Audience

We welcome your feedback on this and other key usability initiatives we take to improve Safe Haven.