Skip to main content

Safe Haven Administration

Users who are assigned the Tenant Admin persona can add users, assign each user a persona, and enable data permissions.

Users who are assigned the Primary Tenant Admin persona have access to a different Admin Center application for managing partner tenants, users, personas, and enabling data permissions.


At times, members of your LiveRamp team might need access to manage Safe Haven users in your account and LiveRamp always maintains some degree of visibility into the types of data that are being sent into your account to ensure all legal and contractual requirements are being met.

User Management During Implementation

During implementation, your assigned LiveRamp implementation manager needs to have access to your account to create the initial users in your account and to help with data ingestion and platform setup. See Setting Up Your Safe Haven Environment.

With your approval, your LiveRamp implementation manager might assist you with additional user management during your implementation.

User Access for Support and Troubleshooting

When you need support or want us to troubleshoot any issues that arise, LiveRamp might need to grant temporary access to members of our Engineering or Support teams. We will only add these additional users with your approval.

Any artifacts that are created in your account for support or troubleshooting purposes (such as segments, audiences, or taxonomies) will only be retained if they are needed to support a client demonstration or to allow you to copy or clone any artifacts for your own use. Once these artifacts are no longer needed, they will be deleted from your account.

Once the support or troubleshooting issue has been resolved, LiveRamp will remove the Engineering team's access and notify you that Engineering access has been removed.


Once changes are made to user personas, it can take up to 24 hours for the changes to propagate.