User Personas

Activity Reports: Gives LiveRamp Safe Haven (LSH) Admin and LSH Customer Profiles (CP) Admin users access to the Download Activity Reports page so they can download activity reports.

Admin Center: Tenant users can use the Admin Center to manage users. Primary Tenant Admin can also manage their partner tenants (see Manage Users). If you are assigned the Tenant Admin persona, see Add a User.

Advanced Audience Builder: Gives the user access to the Queries page and allows the user to use the Customer Profiles for Data Collaboration UI to build a query to get user counts for selected products sold in selected locations under selected criteria. You can also create an audience from that query (by adding it to the taxonomy) to activate that audience at your desired destinations (or use that audience as a component of a new custom audience).

All Usage Dashboard: This allows the user to view usage metrics for any partner tenants' accounts on the Usage Tracking page (see Viewing Safe Haven Usage Metrics).

Analytics Environment: Allows the user to access the applications available in the Analytics Environment. Depending on the user persona, users can have access to applications such as BigQuery, Jupyter, Dataproc, and Tableau. Analytics Environment might appear as "Data Science Lab" in some accounts. For more information, see "Analytic Environment Applications" below.

Analytics Library: Allows users with the Business Analyst persona to access a dedicated environment for reports based on retailer and consumer packaged goods (CPG) data (see Analytics Library).

Audiences: Grants access to the Audiences page, which allows the user to build, manage and distribute audiences in Customer Profiles for Data Collaboration from the Audience Builder page. LSH Admin and LSH CP Admin users can create data permissions in the Audiences application.

Destinations: Gives the user access to the Destinations page and allows the user to permission destination accounts to partners.

Job Management: Gives the user access to the Job Management page, which allows the user to create, edit, duplicate, run, stop, and delete jobs. The user can also manage email notifications on this page.

My Usage Dashboard: This allows the user to view a summary of the key Safe Haven usage metrics that affect your billing on the Usage Dashboard page (see "Viewing Safe Haven Usage Metrics").

Permissions: Gives the user access to the Permissions page and allows the user to permission data and view, edit, and revoke permissions.

Profiling: Gives the user access to the Profiling page and allows the user to create Insights profile configurations that control what demographic and audience visualizations are displayed for a particular audience when you select the Insights tab on the Audience Builder page (see View Audience Insights).

*Reports (Tableau): Allows the user to access Tableau from within Customer Profiles for Data Collaboration. Tableau access is granted based on the following personas:

The following personas lack access to the Reports application:

Tables & Views: Gives the user access to the Tables & Views page and allows the user to permission tables and views to a partner.

Taxonomies: Gives the user access to the Taxonomies page and allows them to create, edit, and manage taxonomies.

Primary Tenant Admin: Has access to the Admin Center to manage user access to Safe Haven applications. Primary Tenant Admin can manage partner tenant users if requested by partner tenant organizations. Primary Tenant Admin users lack access to other Safe Haven applications.

Tenant Admin: Has access to the Admin Center to manage user access to Safe Haven applications for their own tenant organization. Tenant Admin users lack access to other Safe Haven applications.

LSH Admin: Can manage most Safe Haven applications but lacks access to Admin Center, Analytics Library, and Tableau Desktop (their Tableau role = Explorer)

LSH CP Admin: Can manage Customer Profile applications but lacks access to Admin Center, Analytics Environment, Analytics Library, Reports, and Tables and Views

LSH Data Scientist: Builds models and advanced analytics. Can access Analytics Environment, Advanced Audience Builder, Audiences, My Usage, Reports, and Taxonomies. Lacks access to Tableau Desktop (Tableau role = Explorer).

LSH Data Scientist w/o reporting: Builds models and advanced analytics. Can access Analytics Environment, Advanced Audience Builder, Audiences, My Usage, and Taxonomies. Lacks access to the Reports application.

LSH Data Analyst w publishing: Creates reports and gathers insights from permissioned data. Can access Analytics Environment, My Usage, Tableau Desktop to build reports and visualizations, and can publish a Tableau report.

LSH Data Analyst w/o publishing: Creates reports and gathers insights from permissioned data. Can access Analytics Environment, My Usage, Tableau Desktop to build reports and visualizations, but cannot publish a Tableau report.

Business Analyst: Can access the Analytics Library to interact with reports that are based on retailer and CPG data, and do the following:

LSH Campaign Planner w reporting editing: Creates audiences and activates data. Can access Advanced Audience Builder, Audiences, Destinations, My Usage, data permissions, Profiling, Taxonomies, and Edit access to Tableau Desktop (Tableau role = Explorer)

LSH Campaign Planner w report viewing: Creates audiences and activates data. Can access Advanced Audience Builder, Audiences, Destinations, My Usage, data permissions, Profiling, Taxonomies, and View access to Tableau Desktop (Tableau role = Viewer)

LSH Campaign Planner w/o reporting: Creates audiences and activates data. Can access Advanced Audience Builder, Audiences, Destinations, My Usage, data permissions, Profiling, and Taxonomies. Lacks access to the Reports application.