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User Personas

Users who are assigned the Primary Tenant Admin or Tenant Admin personas can grant and revoke user access to Safe Haven applications by assigning the user one of the following personas.

Personas →

Tenant Admin

LSH Admin

LSH CP Admin

Business Analyst

LSH Data Scientist*

LSH Data Analyst*

LSH Campaign Planner*

Applications ↓

Activity Reports

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Admin Center

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Advanced Audience

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All Usage Dashboard

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Analytics Environment

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Analytics Library

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Destinations

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Audiences

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My Usage Dashboard

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Permissions

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Profiling

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Reports (Tableau)*

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Tables & Views

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Taxonomies

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Note

You can select multiple personas if you need to give a user access to more applications than are granted by a specific user persona but this is not recommended. If you believe having users with multiple personas is required for your activities, create a Safe Haven case in the LiveRamp Community portal.

Due to Analytics Environment data access restrictions, a user cannot be granted an LSH Data Scientist persona and either an LSH Data Analyst persona or an LSH Admin persona for the same tenant.

Applications

Depending on a user's persona, they are granted access to some of the following applications:

  • Activity Reports: Gives LiveRamp Safe Haven (LSH) Admin and LSH Customer Profiles (CP) Admin users access to the Download Activity Reports page so they can download activity reports.

  • Admin Center: Tenant users can use the Admin Center to manage users. Primary Tenant Admin can also manage their partner tenants (see Manage Users). If you are assigned the Tenant Admin persona, see Add a User.

    Note

    If you and your partners agree that you should manage your partner's users, create a Safe Haven case in the LiveRamp Community portal to request a Primary Tenant persona.

  • Advanced Audience Builder: Gives the user access to the Queries page and allows the user to use the Customer Profiles for Data Collaboration UI to build a query to get user counts for selected products sold in selected locations under selected criteria. You can also create an audience from that query (by adding it to the taxonomy) to activate that audience at your desired destinations (or use that audience as a component of a new custom audience).

  • All Usage Dashboard: This allows the user to view usage metrics for any partner tenants' accounts on the Usage Tracking page (see Viewing Safe Haven Usage Metrics).

  • Analytics Environment: Allows the user to access the applications available in the Analytics Environment. Depending on the user persona, user can have access to applications such as BigQuery, Jupyter, Dataproc, and Tableau. Analytics Environment might appear as "Data Science Lab" in some accounts.

  • Analytics Library: Allows users with the Business Analyst persona to access a dedicated environment for reports based on retailer and consumer packaged goods (CPG) data (see Analytics Library).

  • Audiences: Grants access to the Audiences page, which allows the user to build, manage and distribute audiences in Customer Profiles for Data Collaboration from the Audience Builder page. LSH Admin and LSH CP Admin users can create data permissions in the Audiences application.

  • Destinations: Gives the user access to the Destinations page and allows the user to permission destination accounts to partners.

  • My Usage Dashboard: This allows the user to view a summary of the key Safe Haven usage metrics that affect your billing on the Usage Dashboard page (see "Viewing Safe Haven Usage Metrics").

  • Permissions: Gives the user access to the Permissions page and allows the user to permission data and view, edit, and revoke permissions.

  • Profiling: Gives the user access to the Profiling page and allows the user to create Insights profile configurations that control what demographic and audience visualizations are displayed for a particular audience when you select the Insights tab on the Audience Builder page (see View Audience Insights).

  • *Reports (Tableau): Allows the user to access Tableau from within Customer Profiles for Data Collaboration. Tableau access is granted based on the following personas:

    • LSH Campaign Planner w reporting editing: Tableau role = Explorer

    • LSH Campaign Planner w report viewing: Tableau role = Viewer

    • LSH Data Analyst w publishing: Tableau role = Explorer + the ability to publish Tableau reports

    • LSH Data Analyst w/o publishing: Tableau role = Explorer

    • LSH Data Scientist: Tableau role = Explorer

    • LSH Admin: Tableau role = Explorer

    The following personas lack access to the Reports application:

    • LSH Campaign Planner w/o reporting

    • LSH CP Admin

    • LSH Data Scientist w/o reporting

    • Primary Tenant Admin or Tenant Admin

  • Tables & Views: Gives the user access to the Tables & Views page and allows the user to permission tables and views to a partner.

  • Taxonomies: Gives the user access to the Taxonomies page and allows them to create, edit, and manage taxonomies.