The Activity Report Page
The Activity Report page is where MVPDs can view information on any audiences that their partners (such as MVPD consortiums or other campaign planners) have built or are evaluating using their shared universes. In addition, MVPDs can approve or reject distribution requests that have been submitted by campaign planners for audiences that have been built using one or more of the MVPD’s universes.
To access the Activity Report page, click Activity Report in the Advanced TV navigation menu.
Note
Not seeing this page? The Activity Report page does not appear for other users of Advanced TV, such as MVPD consortiums or agencies.
The Activity Report page is divided into four areas:
The search and filter area
The Download button area
The audience information area
The footer area (which contains icons that allow you to perform actions on the selected audience(s))
You can also view details for a particular audience by clicking on that audience's row to open the Audience Details panel.
Note
You can only view details for the audiences in the Audiences View table. You cannot view details for audiences in the Draft View table.
You can use the Search box to search by the audience name.
You can use the filters to filter by client (the partner company who built the audience) or update time.
You can also toggle between the Audiences View, which shows the audiences that have been built, and the Drafts View, which shows the audiences that a campaign planner evaluated but did not save. See "The Audience Information Area" for more information.
You can use the Download button to download all of the activity report information in your account, including segment information, to an Excel file:
Tip
To download information for an individual audience or a subset of the audiences listed, see "The Footer Area."
Set your desired table view, either to Audiences View or Drafts View.
Click Download.
Note
Applying other filters to the Activity Report table before clicking “Download” will not affect the Activity Report information that is downloaded.
If desired, filter the audiences to download to those updated between a particular date range in the Filter By Date Updated dialog.
Note
If you don’t enter a start date or end date, all audiences will be downloaded.
Click Apply.
An Excel file downloads that contains a row for each audience, and a row for each segment in that audience.
The information displayed on the Activity Report page varies depending on whether you are in Audiences View or Drafts View.
In Audiences View, the audience information area displays all the audiences that have been built and saved. You can click on the caret to the left of the audience name to expand the audience and display the segments that audience contains.
You can also perform actions on the audiences in the Audiences View. See "The Footer Area" for more information.
The table contains the following columns:
Name: The name of the audience that was created when the audience was built. To see the segment name(s) for a particular audience, click the caret icon to the left of the audience name.
ID: The ID of the audience or segment.
Note
Segment IDs can be modified by the audience owner but audience IDs are not editable.
Distribution Status: The distribution status for the audience:
If the green “Distributing" icon is displayed, the audience is being distributed to your platform.
If the green"Distribution Complete" icon is displayed, the audience has been distributed to your platform.
If the orange “Distribution Requested” icon is displayed, the audience is pending approval and is not distributing until you approve the distribution.
If the “invalid” icon is displayed, the audience does not meet the segment or universe threshold for one or more of your universes or segments and cannot be distributed until adjustments are made to the audience or threshold.Note
Campaign planners cannot see counts for segments that do not meet the thresholds.
If the red “Distribution Request Rejected” icon is displayed, the distribution request has been rejected.
If the blue "Processing" icon is displayed, the audience is still being processed for distribution.
If the red “Failed” icon is displayed, there has been a transient failure. Contact your LiveRamp representative.If there is no status icon in this column, distribution has not yet been requested.
Distribution Type: Whether the distribution is a one-time distribution ("One-Time") or a recurring distribution ("Recurring"). See "Distribution Options" for more information.
Note
Distribution type info only appears after a distribution has been requested.
Note
For recurring distributions, if a red warning icon appears in the Distribution Type column (to the left of the "Recurring" distribution type), the audience no longer meets one or more thresholds after a refresh of the counts and will not continue to distribute to the affected universe(s).
For one-time distributions, if a yellow warning icon appears in the Distribution Type column (to the left of the "One-Time" distribution type), the audience no longer meets one or more thresholds after a refresh of the counts and cannot be distributed to the affected universe(s) by editing the distribution type.
You can either duplicate the audience and adjust it so that it meets the thresholds, or you can contact the universe owners to see if they can increase the thresholds.
Client: The partner company that built the audience.
Advertiser Name: The name of the advertiser that the campaign is for.
Campaign Name: The name of the campaign that the audience is for.
Subscribers The number of subscriber or viewer households that will be reached if this audience is distributed, based on your universes only (campaign planners might see different counts).
Note
Counts are also broken down by each segment within an audience.
If the audience has been distributed, the count is based off the subscriber or viewer file from when the audience was distributed.
If the audience has not been distributed, then the count is based off the most recent subscriber or viewer file.
Subscribers: The total number of subscribers contained in the audience.
Note
Hover over the number to see a breakdown of the types of subscribers the audience contains (MVPD subscribers and/or OTT subscribers) and numbers for each type
Note
Counts are also broken down by each segment within an audience.
If the audience has been distributed, the count is based off the subscriber or viewer file from when the audience was distributed.
If the audience has not been distributed, then the count is based off the most recent subscriber or viewer file.
OTT Devices: The number of OTT devices contained in the audience.
Note
Hover over the number to see a breakdown of the categories of OTT devices the audience contains (OTT devices, OTT converted HH, and/or unassociated OTT devices) and numbers for each type
If the audience has been distributed, the count is based off the subscriber or viewer file from when the audience was distributed.
If the audience has not been distributed, then the count is based off the most recent subscriber or viewer file.
Universe: Your universe(s) that were used to build this audience. Hover over the entry to display the universe names if there isn’t sufficient room to display them in the column. If the audience was built against the base universe (which contains all subscribers or viewers), the name of the universe will be the account’s name.
Owner: The user that built the audience.
Date Created: The date the audience was created.
Date Updated: The date the audience was last edited or was distributed, or when the threshold for the universe the audience was created from was changed.
In the Drafts View, this area shows the audiences that a campaign planner evaluated but did not save.
The table contains the following columns:
Advertiser Name
Campaign Name
Universe
Client
User Name: The user who evaluated the audience
Access Time: The data and time that the audience was evaluated
The footer area of the screen is where you can perform actions on audiences who you’ve selected (by checking the check boxes for those audiences):
Note
No actions can be performed on the audiences displayed in the Drafts View.
Download audience details: Click the Download icon to download audience details, including the segments included and their targeting criteria, as well as information on the number of households matched. See "Download Audience Counts and Criteria" for more information.Tip
See "The Download Button Area" for information on dowloading details for all of the audiences listed on the Activity Report page.
Approve distribution requests: Click the Approve Distribution icon to approve a distribution request submitted by a campaign planner (audiences with active distribution requests have an orange distribution icon in the Status column). Once you’ve approved the request, the distribution begins.
Reject distribution requests: Click the Reject Distribution icon to approve a distribution request submitted by a campaign planner.
To open the Audience Details panel, click the row for the audience you want to view details for.
The panel contains the following areas:
The DETAILS tab area displays the general info, the activation data cost (CPM), campaign info, advanced audience settings, and targeting logic.
The MATCHES tab area displays aggregate matches and a matches breakdown by universe and segment.
The DISTRIBUTION tab area displays the distribution status for each universe's delivery locations for every distribution.
Note
See the sections below for information on each tab area.
When you’re done viewing the details, click the X in the upper right of the panel to close the panel.
The DETAILS tab of the Audience Details panel contains the information listed below.
Note
When viewing the Audience Details panel from the Activity Report page, no Activation Data Cost section appears.
Note
Some sections are displayed collapsed when the panel first opens. Click the caret to the right of the section name to expand (or collapse) a particular section.
The General Section
The General section contains the following information:
Audience ID
Audience owner (the user who created the audience)
Date created
Date updated
The segment names and IDs (if any) for all segments in the audience
The Activation Data Cost Section
The Activation Data Cost section contains info on the CPM for the overall audience and for each segment in that audience:
Note
When viewing the Audience Details panel from the Activity Report page, no Activation Data Cost section appears.
To see a breakdown of the costs for the overall audience or one of the segments in the audience, click the caret to the left of the audience or segment name:
The Campaign Info Section
The Campaign Info section contains the following information:
Advertiser name
Campaign name
Campaign start date
Campaign end date
If the audience was shared to an external platform partner via API, an additional field displays:
The Advanced Audience Settings Section
If advanced audience settings have been enabled for the audience, the Advanced Audience Settings section appears and displays information on those settings:
Note
If no advanced audience settings have been enabled, this section does not appear.
If the Cap Audience feature has been enabled, you can click the caret to view additional audience cap criteria.
If the Remove Duplicates feature has been enabled, the priority criteria are displayed, and you can click the caret to view the priority order.
If test and control has been enabled, you can view the test and control percentages.
The Targeting Logic Section
The Targeting Logic section displays segment names, Boolean logic operators, and subscriber and device counts for each segment in the audience.
Note
You might have to scroll down to view all of the segments in the audience.
To view the included attributes for an individual segment component, click the caret on the right side of the row for that segment component.
Note
If duplicates have been removed, a "deduplicated match" icon (
) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-deduplicated number.
If caps have been set and are affecting a count, a "capped match" icon (
) appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-capped number.
If a value is affected by both deduplication and capping, both icons appear next to each displayed value that is affected. When you hover over the icons, a tooltip displays the non-capped and non-deduplicated number.
The MATCHES tab of the Audience Details panel contains subscriber and/or device matches for the audience. If the audience has been enabled for unique household counts, the unique households number is also displayed.
If the audience has been successfully distributed, the counts reflect the matches at the time of distribution (indicated by the Distribution Date). If the audience has not been successfully distributed, the counts reflect the matches at the time of audience creation.
For audiences with multiple successful distributions, you can use the Distribution Date dropdown to see the matches for a past distribution date.
Note
If duplicates have been removed, a "deduplicated match" icon () appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-deduplicated number.
If caps have been set and are affecting a count, a "capped match" icon () appears next to each displayed value that is affected. When you hover over the icon, a tooltip displays the non-capped number.
If a value is affected by both deduplication and capping, both icons appear next to each displayed value that is affected. When you hover over the icons, a tooltip displays the non-capped and non-deduplicated number.
The Aggregate Matches Section
The Aggregate Matches section shows the total number of matches. This might include subscriber matches, OTT device matches, and/or unique household matches, depending on the makeup and configuration of the audience.
The Matches Breakdown Section
The Matches Breakdown section shows matches broken down by universe or by segment, depending on how the audience was configured:
Note
Universes are indicated by a universe icon (
) and segments are indicated by a segment icon (
).
For audiences that have been configured by universe, the segment matches are displayed under each universe.
Note
For any grouped universes you own that are included, you can also see a breakdown by each component universe.
For audiences that have been configured by segment, the universe matches are displayed under each segment.
The DISTRIBUTION tab of the Audience Details panel contains information on any audience distributions.
For audiences that have been distributed, distribution info is displayed, including distribution type (one-time or recurring), the distribution dates, the refresh cadence, and the date of the next scheduled distribution (for recurring distributions). See "Distribution Options" for more information.
Overall Distribution Statuses
The overall distribution status is displayed for each distribution:
- Distribution Complete: The audience has been distributed to all delivery locations.
- Distributing: The audience is being distributed to all delivery locations.
- Processing: The audience is still being processed for distribution to all delivery locations.
- Failed: There has been a transient failure. Contact your LiveRamp representative.
Multiple Status: There are different statuses for the delivery locations for this distribution but no delivery locations have a status of "Rejected" or Failed". Click the carets to expand the distribution and view the status for each delivery location.
Multiple Status (Failed/Rejected): There are different statuses for the delivery locations for this distribution including at least one delivery location with a status of "Rejected" or Failed". Click the carets to expand the distribution and view the status for each delivery location.
Scheduled: The audience is scheduled to be distributed on the date shown.
Delivery Location Distribution Statuses
To see the distribution status for a universe's delivery locations, click the caret to the left of the distribution date and then click the caret to the left of the desired universe:
Note
Universes are indicated by a universe icon () and delivery locations are indicated by a delivery location icon (
).
The following delivery location distribution statuses might appear:
- Distribution Complete: The audience has been distributed to this delivery location.
- Distributing: The audience is being distributed to this delivery location.
- Processing: The audience is still being processed for distribution to this delivery location.
- Requested: The distribution to this delivery location is pending your approval and the audience is not yet being distributed to this delivery location.
Requested: The distribution to this delivery location is pending approval by the universe owner and the audience is not yet being distributed to that delivery location.- Rejected: The universe owner has rejected the distribution request to this delivery locations and the audience is not distributing to the delivery location.
- Failed: There has been a transient failure. Contact your LiveRamp representative.
Viewing File Name(s) for Completed Distributions
You can view the file name(s) for your completed audience distributions.
Note
You will also receive an email notification that contains that information.
File names are only available for deliveries that have been completed.
From the distribution dates that appear, find the desired date and expand the selection by clicking the carets until you reach the desired delivery location (a file icon should appear next to the delivery location).
Note
File names are only available for deliveries that have been completed.
Click the file icon.
From the dialog that opens, one or more file names appear that you can view or copy (in certain circumstances, multiple files are created for a single distribution).
