View Audience Details (OTT Hub)
You can view audience details for all OTT Hub audiences in the Audience Details panel on the Audiences page.
These details include:
Targeting logic
Audience stats
Publishing settings
Distribution information
Note
Audience details are not editable when viewing. To edit audience details, follow the instructions in "Edit an Audience."
To view audience details:
From the Advanced TV navigation menu, click Audiences in the OTT Hub section to navigate to the Audiences page for OTT Hub.
Click the row for the audience you want to view details for to open the panel.
Select the appropriate tab for the information you wan to view. The panel contains the following areas:
The DETAILS tab area displays the audience overview and targeting logic.
The AUDIENCE STATS area displays audience stats information, such as matched devices, historical revenue and CPM, ad break forecasts, and matches by device type.
The PUBLISHING SETTINGS area displays use case, pricing, associated SSPs, and contact info.
The ACTIVATION tab area displays the distribution status.
Note
See the sections below for information on each tab area.
When you’re done viewing the details, click the X in the upper right of the panel to close the panel.
The DETAILS tab of the Audience Details panel contains the information shown below.
Note
The Overview section and RFP section (if applicable) are displayed collapsed when the panel first opens. Click the caret to the right of the section name to expand (or collapse) a particular section.
The Overview Section
The Overview section contains the following information:
Audience ID
Audience Status
Date created
Owner (the user who created the audience)
The RFP Section
The RFP section contains the following information:
Note
If the audience has not been responded to, no RFP section appears.
Campaign Estimated Start Date
Campaign Estimated End Date
Campaign Objective
Media Budget
Deal ID
Desired Number of Devices
Desired Number of Impressions
The Targeting Logic Section
The Targeting Logic section displays segment names, Boolean logic operators, and CPM (for segments that contain Data Marketplace data) for each segment in the audience.
Note
You might have to scroll down to view all of the segments in the audience.
To view the included attributes for an individual segment component, click the caret on the right side of the row for that segment component.
The AUDIENCE STATS tab of the Audience Details panel contains the information listed below.
The Matches Section
The Matches section displays the total number of matched devices.
The Historical Stats Section
The Historical Stats section contains the following information:
Past 30-Day Revenue: The total revenue generated by all devices matched to this audience in the past 30 days.
Past 30-Day CPM: The average CPM paid in the past 30 days in bidding on the devices matched to this audience.
The Forecasts Section
The Forecasts section contains the following information:
7-Day Ad Breaks: Our forecast of the number of potential ad impressions that might be shown for the devices in this audience over 7 days. See "Forecasting" for more information.
30-Day Ad Breaks: Our forecast of the number of potential ad impressions that might be shown for the devices in this audience over 30 days. See "Forecasting" for more information.
The Matches by Device Type Section
The Matches by Device Type section displays information on the device types that have been enabled for this audience:
Device Type
Matched Devices
30-Day Ad Breaks
7-Day Ad Breaks
Only one of the two ad breaks metrics will display. To switch between the two, click the gear icon and select the appropriate metric:
The Activation Data Cost Section
The Activation Data Cost section displays the CPM for the audience.
The PUBLISHING SETTINGS tab of the Audience Details panel contains the information listed below.
The General Section
The General section contains the following information:
Use Case
Buyer
The Pricing Section
The Pricing section contains the floor price (CPM).
The Deal ID Sections
Depending on the Deal ID Activation responses, one or both of the following sections might appear:
Publica Deal IDs
SpringServe Deal IDs
Each section contains the following information:
SSP
Deal ID
Floor Price
wseats/wadomains (if there's more than one entry in this field, click the link text to view the complete information)
The Contact Info Section
The Contact Info section contains the email address of the contact for the buyer.
The ACTIVATION tab of the Audience Details panel contains information on the audience's activation.
Activation info is displayed, including campaign dates, the refresh cadence, and the date of the next scheduled refresh.
The activation status is displayed for the audience:
Not Started: Activation has not started or been scheduled because no campaign start date has been entered.
Scheduled - Ready: Scheduled and ready to begin activation on the campaign start date entered.
Scheduled - Not Ready: Scheduled, but no deal IDs have been entered so not ready to begin activation on the campaign start date.
Warning - Not Started: Activation not started (even though the campaign start date has passed) because no deal IDs have been entered. Enter at least one deal ID to start activation.
Processing: In the process of starting or resuming activation.
Active (Campaign): Activation is active and will remain active until the campaign end date.
Active (Always On): Activation is active and will remain active until activation is paused, as there is no campaign end date.
Paused: Activation has been paused by the user.
Campaign Completed: Activation has ended as the campaign date is in the past.
The Campaign Info Section
The Campaign Info section contains the following information:
Start Date
End Date
Booked Impressions
The Deal ID Sections
Depending on the Deal ID Activation responses, one or both of the following sections might appear:
Publica Deal IDs
SpringServe Deal IDs
Each section contains the following information:
SSP
Deal ID
Floor Price
wseats/wadomains (if there's more than one entry in this field, click the link text to view the complete information)
The Data Refresh Section
The Data Refresh section contains the following information:
Activation Type (for OTT Hub audiences, this will always be "Recurring")
Refresh Cadency
For each refresh, the following information is displays:
Refresh Date
Devices: The number of devices activated as part of the refresh
Refresh Status (see above for possible statuses)