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Managing Data Assets

Note

This article covers the asset management for Connect with Asset Management 2.0. For information on the differences between this version and Connect with Asset Management 1.0, see "What's Different in Connect With Asset Management 2.0".

See the sections below for information on the various ways you can view and manage your data assets, such as segments, tables, and views.

Most of the data management activities in this section are performed from the following pages:

Note

For Measurement Enablement workflows: Because the Measurement Enablement workflow is "file in/file out", no fields or segments are created in Connect. However, you can view your file statistics.

Tip

Next Steps

For Activation workflows: Once your data has been ingested, you might also want to see the reach and match rates at certain destinations (see the "Viewing Stats and Reports" section of this documentation for information). When you're ready to distribute fields and segments to your desired destinations, see the "Distributing Data" section of this documentation for information on activating a destination account and distributing your data.

In this section:

In most instances, reach refers to the estimated number of devices or users that will be matched at a particular destination during onboarding. In lookalike modeling, reach refers to the percentage of the reference data set that will be reached with a given lookalike segment.

Indicates that LiveRamp is able to match a particular record to an individual at a particular destination.

databasesbuilt segments