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Build a Segment

Note

This article covers segment building in Connect with Asset Management 2.0. For information on the differences between segment building in this version and Connect with Asset Management 1.0, see "What's Different in Connect With the Upgraded Segment Builder".

You can use the following methods to build segments in Connect:

  • Using the Segment Builder: You build the segment by constructing a series of filter rules, using individual filter rules and/or filter groups (groups of filter rules joined by the same "AND" or "OR" conjunction). For more information, see "Build a Segment with the Segment Builder".

  • Using the AI-Assisted Segment Builder: If you have access, you describe the desired segment in natural language and then the AI-Assisted Segment Builder inspects permitted metadata from your LiveRamp datasets before proposing segment logic in rules. After you review and approve the rules, the segment builder builds the segment and you can use the AI-Assisted Segment Builder to distribute the segment to your desired destinations. For more information, see "Build a Segment with the AI-Assisted Segment Builder".

Note

  • LiveRamp’s AI-Assisted Segment Builder is currently in limited release and is available to interested customers (depending on suitability).

  • For more information on how LiveRamp's AI-Assisted Segment Builder works (including what customer information it uses during segment building), see "LiveRamp’s AI-Assisted Segment Builder".

Once you've built a segment, that segment appears on the Segments page in the "Built Segments" area. You can then distribute that segment to your desired destinations (for more information, see "Distribute Data to a Destination"), depending on the activation permissions for that segment.

Note

The segment can also be found in the relevant dataset on the Datasets page, depending on the data it is built from:

  • If the segment is built with first-party data from just one dataset, the segment will appear in the Built Segments folder for that dataset

  • If the segment is built with first-party data from more than one dataset, the segment will appear in a dataset named "My Data (LiveRamp Hosted)".

  • If the segment is built with Data Marketplace data (Purchased Data), the segment will appear in a dataset named "Purchased Data - Built Segments".

If you've been enabled for lookalike segment building, you can use the segment as the seed (source) segment for building a lookalike segment (for more information, see "Build a Lookalike Segment").

See the sections below for segment-building guidelines and for information on segment-building methods.

Guidelines for Building Segments

When building segments in Connect, keep the guidelines listed in the table below in mind:

Feature

Segment Builder

AI-Assisted Segment Builder

Notes/Guidelines

Use first-party data segments (including all members of the segment)

Yes

Yes

  • Includes segments that you built or uploaded (but not segments that have been migrated)

  • When using offline-based first-party data, you can use data from up to three different RampID-based datasets.

  • When using online-based first-party data, all data must be from the same dataset.

Use table attribute fields

Yes

Yes

Applies to Snowflake Activation customers

Use entire tables (including all members of the table)

Yes

Yes

Applies to Snowflake Activation customers

Use data from LiveRamp Clean Room 

Yes

Yes

  • This data is typically results of list questions that have been enabled for segmentation.

  • When clean room data is used, all data in the segment must be from the same clean room dataset.

Use Data Marketplace segments

Yes

Yes (if enabled)

  • When using the Segment Builder, Data Marketplace segments must first be requested.

  • Data Marketplace segments must be opted in for combination segments by the data seller (when requesting, filter on "Overlap Stats = Enabled").

  • You can combine segments from up to three data seller RampID-based datasets.

  • Data Marketplace segments cannot be combined with data from an online dataset or a clean room dataset.

  • The built segment will be classified as a Data Marketplace (Purchased Data) segment, even if it also includes first-party data.

  • The price for the segment is calculated based on the highest-priced Data Marketplace segment included in the combination (per Marketplace pricing rules).

  • Permitted use cases and allowed platforms on the segment are the intersection of those on all included Data Marketplace segments (only platforms/use cases allowed by every segment are allowed).

Ability to split the segment into test and control segments 

Yes

Yes

  • Maximum of 10 parts when using the Segment Builder.

  • Maximum of 2 parts when using the AI-Assisted Segment Builder.

View the overlaps between the new segment and your other data assets

Yes

Yes

  • When you build a segment with the AI-Assisted Segment Builder, you can only perform overlaps after the segment has been built.

Create a rule that involves an aggregation 

Yes

No

  • Examples include  rules that involve counting or totalling, such as “top 10% of spenders”.

Use the “between” operator for attributes that are string field type

Yes

No

  • When attempting to do this with the AI-Assisted Segment Builder, the builder will attempt to create the rule using a “contains” operator, so you should check the proposed rule or adjust your request.

In addition, keep the following guidelines in mind:

  • When creating a rule group:

    • If the first rule uses a table attribute, all other rules in the group must use attributes from the same table.

    • If the first rule uses a built segment, all other rules in the group must use built segments.

  • If you plan on creating a complex segment statement, we recommend that you plan out your segment in advance to make segment building easier.

  • For information on the various elements of the Segment Builder and how to use them, see "Segment Builder Concepts".

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