Activating Data from Mexico or Canada
Customers with first-party data on consumers in Mexico or Canada can activate that data with LiveRamp in Connect or Safe Haven.
Activating data on consumers in Mexico or Canada requires a separate contract and a separate account in Connect (or a separate primary tenant in Safe Haven) for each additional country.
The process to activate data varies depending on the country those consumers are located in:
For data on consumers in Mexico, follow the guidelines in the "Supported Identifiers" section below and in "Formatting File Data" to format your file. Once the file is formatted, follow the instructions in "Getting Your Data Into LiveRamp" to upload your data.
For data on consumers in Canada, LiveRamp has an exclusive partnership with reseller Environics Analytics. All activation of data on consumers in Canada (as well as other use cases that utilize data on consumers in Canada) must be done through Environics Analytics. Contact your LiveRamp account representative for more information on getting started with Environics Analytics.
LiveRamp does not maintain an offline Identity Graph for PII from Mexico or Canada, so the best match rates will be achieved at destinations that support our Passthrough Activation integration (where we pass through your hashed email addresses) or at destinations that transact on RampIDs. For more information, see the "Recommended Destinations" section below.
Note
Enhanced Matching for Google Customer Match is not available for data from Mexico or Canada.
Third-party Data Marketplace data is not available for activation in markets in Mexico or Canada. However, LiveRamp does support the licensing of data seller data in these markets. Contact your LiveRamp account representative for more information.
Supported Identifiers
You can include any of our normally-accepted identifiers in your data files, but we will only match on the following identifiers:
Email addresses: plaintext or hashed
Note
For distribution to our Passthrough Activation destinations (such as GCM and Facebook), you must include SHA-256 hashed email addresses.
Name and Postal (NAP): plaintext
Mobile device IDs (MAIDs): plaintext or SHA-1 hashed
Cookies
Recommended Destinations
You can distribute data on consumers from Mexico or Canada to our usual destinations. However, your match rates will be significantly better with our Passthrough Activation and RampID-enabled destinations.
For certain destinations and integrations, LiveRamp has a Passthrough Activation integration (FKA "Direct-to-Platform") where we pass through hashed PII in a privacy-safe and compliant manner without performing matching (or any leveraging of our Identity Graph) on our end. This allows the destination to match the hashed PII to their universe of users.
For these destinations, you must include SHA-256-hashed email addresses in your data files and select the "Passthrough Activation" version of the integration when activating the destination account. For more information, see "Passthrough Activation Destination Integrations".
You can also distribute to RampID-enabled destinations. You can determine whether a destination is RampID enabled when you activate the destination account by looking for "RampID" in the Identifier Settings section of the configuration page. Contact your LiveRamp account representative if you have additional questions on which destinations are RampID enabled.