Announcement: Record Sync Now Available for Amazon and LinkedIn (5/20/24)
We've added Amazon and LinkedIn to the list of destinations that we've enabled for Record Sync.
Record Sync empowers Activation customers to keep their U.S. first-party data fresh, up-to-date, and relevant through the ability to propagate user deletions downstream to supported destination platforms. This enables you to maintain more accurate targeting audiences, which will improve ROI/ROAS by reaching only the right audience at the right time. For more information, see "Keep Destination Data Fresh with Record Sync".
For Amazon, you will now see a "[Record Sync] Amazon (US) First-Party Data" destination account option. For more information on our Amazon destination options, see "Distribute Data to Amazon".
For LinkedIn, you will now see a "[Record Sync] LinkedIn (US) First-Party Data" destination account option. For more information, see "Distribute Data To LinkedIn".
To take advantage of the benefits of Record Sync for your U.S. first-party data at these destinations, activate the appropriate destination account and then add segments to distribution.
Note
Record Sync is only available through these destinations for new distributions. To enable Record Sync for an existing distribution to one of these destinations, activate a new Record Sync destination account and add the same segments to distribution. We are not able to migrate existing distributions to a Record Sync destination for these destinations.