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Managing Segment Data

See the sections below for information on the various ways you can view and manage your data.

Most of the data management activities in this section are performed from the Audience Segments page in Connect (from the Connect navigation menu, hover over Audiences and then select the desired audience).


For Measurement Enablement workflows: Because the Measurement Enablement workflow is "file in/file out", no fields or segments are created in Connect. However, you can view your file statistics.


Next Steps

For Activation workflows: Once your data has been ingested, you might also want to see the reach and match rates at certain destinations (see the "Viewing Stats and Reports" section of this documentation for information). When you're ready to distribute fields and segments to your desired destinations, see the "Distributing Data" section of this documentation for information on activating a destination account and distributing your data.