LiveRamp Identity in AWS
LiveRamp identity in AWS offers solutions that connect, resolve, and translate data. These solutions unlock person-based marketing capabilities while enabling interoperability, without needing to move your data or make calls outside of AWS.
LiveRamp identity in AWS consists of the following solutions:
RampID Identity Resolution: This solution allows you to resolve disparate online identifiers (cookies, mobile device IDs, and CTV IDs) and offline identifiers (personally-identifiable information, such as names, addresses, phones, and emails) to RampIDs, LiveRamp's pseudonymous person-based profile that unlocks 360-degree views of your customers. LiveRamp’s identity resolution in AWS is accessed in the Amazon Data Exchange (ADX Marketplace). This solution can be accessed using either of the following methods:
Using AWS Entity Resolution, which allows for the use of LiveRamp’s Identity capabilities through the Entity Resolution console experience (for more information, see "Perform RampID Identity Resolution Using AWS Entity Resolution").
Using ADX standalone (for more information, see "Perform RampID Identity Resolution Through ADX").
Known Identity Resolution: This solution resolves your consumer PII into LiveRamp Known IDs, which allows you to consolidate your consumer PII across fragmented data sources into a unified view to gain an accurate customer profile, improving customer data management and powering effective customer engagement. For more information, see "Perform Known Identity Resolution Through ADX".
Identity Translation: Each LiveRamp identifier is encoded uniquely for each LiveRamp client. This solution allows you to translate partner-encoded identifiers (like Known IDs or RampIDs) in one domain to Known IDs or RampIDs in another domain so that they can be used by another party. For more information, see the following articles:
Through the ADX Marketplace (for more information, see the following articles:
Through AWS Sagemaker (for more information, see "Perform RampID Translation Through AWS Sagemaker")
Using AWS Entity Resolution, which allows for use of LiveRamp’s Identity capabilities through the Entity Resolution console experience (for more information, see “Perform RampID Translation Using AWS Entity Resolution”).
The overall steps to deploy each solution consists of the following:
Contracting: You work with your LiveRamp representative to complete any necessary contracts. This might also include permission agreements with collaborating partners if you are performing RampID translation.
Permissioning: LiveRamp provisions your access to our backend systems. After this process is complete, you receive credentials, which allow you to access the solution.
Deployment: You are guided through the deployment of the solution. Deployment specifics will depend on the product you have chosen to subscribe to. LiveRamp offers flexible deployment options to best suit your infrastructure and use cases.
See the articles in this section for information on these solutions and implementation instructions.
Note
For information on product support, including what support is and is not provided by LiveRamp, see "LiveRamp Support for Embedded Identity in Cloud Environments".