Activation Workflow Overview
The typical onboarding workflow first involves uploading customer data (such as PII identifiers and segment data), which we then match to the pseudonymous, universal identifiers called RampIDs in our Identity Graph.
Once you decide which destination platforms you want to distribute your data to, we translate these RampIDs into the platform-specific identifiers (cookies, mobile device IDs, custom IDs, etc.) in our Identity Graph that are used by each platform, and then deliver the data. Once the data has been ingested at the platform, you use that platform’s UI to perform your marketing activities, such as targeting, personalization, ad suppression, etc.
Note
Want to watch? For a brief video overview of how Activation works at LiveRamp, see "Activation Intro Video Series."
Security and privacy: To stay at the forefront of privacy best practices, we employ a team of privacy experts and actively work with major self‑regulatory privacy organizations, including the IAB, DAA, and DMA. For more information on our security practices, see "LiveRamp Data Security Overview."