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Delete an Audience

If you decide you no longer need an audience that you previously created, or if you created an audience as a test, you can delete that audience.


  • You can typically only delete audiences from your Saved Audiences and Lookalike Group folders.

  • You cannot delete audiences from the Analytics Environment Data folder and any permissioned or third-party data. If you need to remove data that is available in the My Data or Analytics Environment Data folders, you can edit your taxonomy.

  1. In the left navigation bar, click Audiences.

    The Audiences Page is displayed.

  2. Click the appropriate carets to open the data folder and subfolders that contain the audience you want to delete.

  3. Select the check box for the audience you want to delete and click the Delete icon (S_LSH-Queries_Page-delete_icon_trashcan.jpg) that appears at the bottom of the page.

  4. Click YES to confirm the deletion.