Distribute Data to Reddit
See the sections below for an overview on our integration with Reddit and for information on distributing first-party data to Reddit.
Note
You cannot distribute Data Marketplace data to Reddit through LiveRamp. To distribute third-party data to Reddit, contact your Reddit representative.
Note
Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:
Overview of the Reddit Integration
See the table below for an overview of LiveRamp's integration for Reddit:
Caution
The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at time of publication. Use this as a general guide but check with the platform to confirm any areas that are critical to your use case.
Note
For detailed information on the distribution options, see the additional sections below.
Category | Area | Info | Notes |
|---|---|---|---|
Delivery/Matching | Identifiers that can be delivered |
| |
Lookback window | |||
Time to live | |||
Precision levels allowed |
| For more information, see "Precision Levels". | |
Allowed input data types |
| ||
Enabled for Record Sync | No | For more information, see "Keep Destination Data Fresh with Record Sync". | |
Accepts raw fields | Yes | For more information, see “Platforms that Do Not Accept Raw Fields”. | |
Duplicate segment names allowed | |||
Configuration | Account info needed | Reddit Advertiser ID | For more information, see the sections below. |
Requires OAuth authorization | No | ||
Additional data restrictions | None | For information on LiveRamp’s standard data restrictions, see “LiveRamp Data Restrictions” and “Data Marketplace Segment Review and Approval”. | |
Requires LiveRamp action to activate destination account | No | ||
Data Marketplace | Accepts Data Marketplace data |
| To distribute third-party data to Reddit, contact your Reddit representative. |
Data Marketplace pricing used | N/A | ||
Additional Data Marketplace limitations or guidelines | |||
Additional Information | Can display matched reach in Connect | Yes | For more information, see “Destinations that Do Not Support Matched Reach Stats”. |
Limit on number of audiences per seat ID in the platform | |||
Exposure logs available | |||
LiveRamp Conversions API program available | No |
Reddit Integration Options
When activating a Reddit destination account, the following integration options are available:
Use | Data Type | Who It’s For | Integration Tile Name |
|---|---|---|---|
Distributing first-party data to Reddit | First-party data |
| Reddit First-Party Data |
Distribute First-Party Data to Reddit
To distribute first-party data to Reddit, follow our instructions on activating a destination account and select the Reddit First-Party Data integration tile.
When activating the destination account, the following fields are required:
Advertiser ID: Enter your Reddit Advertiser ID. If you need help finding your Advertiser ID, contact your Reddit representative.
Advertiser Name: Enter your company name.
Destination Account Name: Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.
Once you’ve activated the destination account, follow our instructions on distributing data to a destination.