Distribute Data to Reddit
See the sections below for an overview on our integration with Reddit and for information on distributing first-party data to Reddit.
Note
Data buyers cannot distribute Data Marketplace data directly to Reddit through LiveRamp. To distribute Data Marketplace data to Reddit, see the information in the "Distribute Data Marketplace Data to Reddit" section below
Note
Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:
Overview of the Reddit Integration
See the table below for an overview of LiveRamp's integration for Reddit:
Caution
The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.
Note
For detailed information on the distribution options, see the additional sections below.
Category | Area | Info | Notes |
|---|---|---|---|
Delivery/Matching | Identifiers that can be delivered |
| |
Lookback window | |||
Time to live | |||
Precision levels allowed |
| For more information, see "Precision Levels". | |
Allowed input data types |
| ||
Enabled for Record Sync | Yes | For more information, see "Keep Destination Data Fresh with Record Sync". | |
Accepts raw fields | Yes | For more information, see "Platforms that Do Not Accept Raw Fields". | |
Duplicate segment names allowed | |||
Configuration | Account info needed |
| For more information, see the sections below. |
Requires OAuth authorization | No | ||
Additional data restrictions | None | For information on LiveRamp’s standard data restrictions, see “LiveRamp Data Restrictions” and “Data Marketplace Segment Review and Approval”. | |
Requires LiveRamp action to activate destination account | No | ||
Data Marketplace | Accepts Data Marketplace data |
| Data buyers cannot distribute Data Marketplace data directly to Reddit through LiveRamp. To distribute Data Marketplace data to Reddit, see the information in the "Distribute Data Marketplace Data to Reddit" section below |
Data Marketplace pricing used | For more information, see "Data Marketplace Pricing Options". | ||
Additional Data Marketplace limitations or guidelines | No | ||
Additional Information | Can display matched reach in Connect | Yes | For more information, see “Destinations that Do Not Support Matched Reach Stats”. |
Limit on the number of audiences per seat ID in the platform | |||
Exposure logs available | |||
LiveRamp Conversions API programs available | No |
Reddit Integration Options
When activating a Reddit destination account, the following integration options are available:
Use | Data Type | Who It’s For | Integration Tile Name |
|---|---|---|---|
Distributing first-party data to Reddit | First-party data |
| Reddit First-Party Data |
Distributing first-party data to Reddit and utilizing Record Sync | First-party data |
| [Record Sync] Reddit First-Party Data |
Distribute First-Party Data to Reddit
To distribute first-party data to Reddit, follow our instructions on activating a destination account and select the appropriate Reddit first-party data integration tile.
When distributing your first-party data to Reddit, two integration options are available:
A Record Sync-enabled first-party data integration, which keeps your data fresh at the destination by enabling data refreshes to utilize user deletions (see "Keep Destination Data Fresh with Record Sync" for more information).
A first-party data integration that is not enabled for Record Sync.
Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".
Configure the Required Properties
When activating a Reddit first-party data destination account, use the following guidelines to configure the required properties:
Field | Description | Notes |
|---|---|---|
Advertiser ID | Your Reddit Advertiser ID. | If you need help finding your Advertiser ID, contact your Reddit representative. |
Advertiser Name | Your company name. | |
Destination Account Name | The name you want to give to this destination account. | Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length. |
Distribute Data Marketplace Data to Reddit
Data Marketplace data can be distributed to Reddit in the situations listed below:
Party Distributing | Distribution Type | Integration to Use | Notes |
|---|---|---|---|
Data buyers | Standard segments: Yes | N/A | Data buyers cannot distribute Data Marketplace segments to Reddit directly, but can contact their Reddit representative to facilitate distribution. For more information, see the “Distribute Standard Segments to Reddit” section below. |
Custom segments: Yes | |||
Data sellers | Standard segments: Yes | Data sellers cannot distribute Data Marketplace segments to Reddit directly, but can contact their Reddit representative to facilitate distribution. For more information, see the “Distribute Custom Segments to Reddit” section below. | |
Custom segments: No |
Note
Reddit allows certain data sellers to have Reddit distribute their Data Marketplace segments to Reddit so that data buyers can view and buy those Data Marketplace segments within Reddit. For more information, see the "Information for Data Sellers" section below.
Distribute Standard Segments to Reddit
For data buyers, distributing standard Data Marketplace segments to Reddit involves performing the following steps:
You connect with your Reddit rep to get approval for Data Marketplace standard segment distribution from LiveRamp and provide a list of desired segments, segment IDs, and segment descriptions.
Once the Data Marketplace segments have been approved by Reddit, Reddit distributes the Data Marketplace segments to themselves from their own Connect account.
Data Marketplace segments appear in the buyer’s Reddit account and are ready for activation.
For questions or help with this process, email the LiveRamp Audience Solutions team at datamarketplace@liveramp.com.
Distribute Custom Segments to Reddit
For data buyers, distributing custom Data Marketplace segments to Reddit involves performing the following steps:
You connect with your Reddit rep to get approval for Data Marketplace custom segment distribution from LiveRamp.
Once approved, you send a custom segment request to the data seller for an audience to be built for use on Reddit (or you can email datamarketplace@liveramp.com for the LiveRamp Audience Solutions team to facilitate).
Once the custom segment has been created, the data seller adds the appropriate segment metadata, and includes Reddit as an “allowed platform”.
Reddit creates a support case to have LiveRamp enable the ability for the data seller to share the segment with Reddit’s Connect account (if not done previously).
Reddit informs the you or the data seller that the requested custom segment(s) can now be shared with Reddit.
The data seller shares the custom segment with Reddit’s Connect account.
The data seller sends you a list of the segment names, segment IDs, and segment descriptions.
You ask your Reddit sales rep to create an internal ticket for the segment to be distributed, and include the segment names, segment IDs, and segment descriptions.
Reddit sales rep files a ticket so that Reddit Legal / Policy team can review and approve the segments so they are ingested in the ad account (SLA: 5 days on avg)
Reddit rep distributes the segments from LiveRamp to Reddit and makes them available in your Reddit ad account.
For questions or help with this process, email the LiveRamp Audience Solutions team at datamarketplace@liveramp.com.
Information for Data Sellers
Reddit does not allow data sellers to distribute Data Marketplace segments to Reddit directly. Most distribution requests must be initiated by data buyers.
Reddit does allow certain data sellers to request that their Data Marketplace segments be distributed to Reddit so that data buyers can view and buy those Data Marketplace segments within Reddit. This process is usually referred to as “syndication”, but is sometimes also referred to as “stocking the shelves” (for more information, see “Syndicating Data Marketplace Segments on Destination Platforms”).
If your segments are not being syndicated and you'd like them to be, contact your LiveRamp CSM to request access.
For information on enabling your standard Data Marketplace segments for Reddit, review the guidelines below.
Pricing information:Programmatic Standard
Syndication allowed: Yes
Syndication pre-approval required: Yes
Syndication distribution process: Reddit distributes the segments to themselves.
Syndicating your Data Marketplace segments at Reddit involves the following steps:
The data seller contacts their LiveRamp CSM to request approval for syndication.
If Reddit grants approval, Reddit distributes the segments to themselves.
For questions or help with this process, email the LiveRamp Audience Solutions team at datamarketplace@liveramp.com.