Typical Processing Times for Activation Workflow Operations
The table below provides the typical processing times for the various operations that must be performed the first time you initiate an Activation workflow.
Note
All days refer to business days, which consist of Monday through Friday. All hours refer to business hours, which consist of Monday through Friday from 6 am to 5 pm PST. A business day consists of 11 business hours.
The times listed are what is typical for most customers. Depending on a number of variables, your actual times might be slightly shorter or longer.
If your operation does not require manual intervention, processing will continue during non-business hours and days (such as over weekends or holidays).
If your operation does require manual intervention (such as uploading the first file to a new audience or uploading a file with a changed file format), that manual intervention will not occur during non-business hours. If you know that an operation will require manual intervention, we recommend that you plan accordingly.
For more information on the Activation workflow, see “Getting Started with Activation”.
Operation | How You Initiate | Typical Processing Time | Results of Operation | Notes |
|---|---|---|---|---|
Audience creation | 1-3 days | The new audience is available in your LiveRamp account and configured for you to upload data. | We recommend you have us create the audience. You can create the audience yourself, but you’ll still have to create a support case to have us finalize the configuration. | |
File ingestion | Upload data to the appropriate location. | 12-72 hours | Your data file has been ingested into your LiveRamp audience and is ready to be distributed to destinations. | Ingestion takes longer if LiveRamp has to make adjustments due to the file format being changed from the initial file. |
Data distribution | Use Connect to distribute data to the platform. | 12-72 hours | The distributed data has been successfully delivered to the platform. | This is typically 12-24 hours, but might be longer due to the size of the distribution, any rate limits at the platform, or the need for manual intervention. |
Delivery stats populated at platform | N/A | 1-3 days | Stats for the distributed data have populated at the platform and the data is ready for activation. | Some platforms typically take longer. For example, Google often takes up to 7 days and Salesforce often takes up to 5 days. |
Overall, and depending on your circumstances, the overall workflow completion time might be as short as 3 days or as long as 16 days.