Automatically Delete Older Files
One option to manage the size of an audience (and to reduce costs if you're using the Records Under Management billing metric) is to have files deleted from the audience automatically once they reach a certain age. Once a file has been automatically deleted, all of the records from that file are removed from all segments they were in (unless those records also exist in a newer file).
By automatically deleting older files, you can make sure that you have only fresh data in the segments in that audience. Deleting older files can also help ensure that the audience doesn't exceed our recommended limits, which can improve processing times.
To automatically delete older files in an audience, LiveRamp implements an import recency filter to check the age of files and delete the ones that exceed the time limit that's been configured.
For most new audiences, LiveRamp implements an import recency filter by default to delete files that are older than 360 days.
Note
If you're working with the Implementation team, your Implementation Manager will work with you to determine an appropriate setting.
If you upload a large number of files to the same audience daily, enabling an import recency filter might not be appropriate. If you think this might apply to you, talk to your LiveRamp representative to determine whether to implement an import recency filter.
You can also choose to manage an audience's size by deleting files manually (for more information, see "Delete a File from an Audience").
If you want to adjust the time period for automatic file deletion for a new audience from the default of 360 days, you can include this information when you create a support case for the initial file upload. For more information, see "Considerations When Uploading the First File to an Audience".
To enable the automatic deletion of older files in an existing audience, create a support case to request an import recency filter that includes the following information:
The name and ID of the audience you want the automatic file deletions to apply to
The number of days to be used for when files should be deleted (this can be (any value of 1 day or greater, but many customers implement either a 180 or 365-day window)
Note
We recommend you begin with a larger window because once implemented, we are unable to reinstate the records that have been removed and you would be required to reupload your data to recover it.
For an existing audience, once this automatic file deletion is enabled, it might take a few days for the automatic deletions to take effect. Deleted files will appear on the Files page with an ingestion status of "Canceled".