Product Limits and Guidelines
Keep the following limits and recommendations in mind while using Safe Haven.
Safe Haven users should be aware that each account is subject to the product limits listed below:
Item | Limit |
|---|---|
Number of identities per account | 1B |
Number of segments (distinct field/value pairings) per account | 10,000 |
Number of distinct values per segment | 100 (recommended) |
LiveRamp has developed recommended file limits to minimize delays and ensure maximum performance. When preparing your files, make sure to take into account the recommended file limits listed below.
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Rows | Minimum of 25 rows per file |
Maximum of 500,000,000 rows per file (100,000,000 for UK data files and 30,000,000 for French data files) | |
Segment data fields (segment categories, such as "Gender") | Maximum of 400 per file Can contain letters, numbers, and underscores NoteThis does not include identifier data fields. |
Distinct field/value pairs for segment data (such as "Gender=Female") | Maximum of 5,000 total per file |
Character limits for field labels (headers or keys) and field values |
|
Character limits for each line or row | Maximum of 10,000 characters per line or row (1,000 for EU data files) |
File size (uncompressed) | Maximum 50 GB |
Recommended Audience Limits
LiveRamp has developed recommended audience limits to minimize delays and ensure maximum performance. When managing your audiences, make sure to take into account the recommended audience limits listed below:
Caution
Depending on your contract, you might be required to adhere to these limits.
Item | Limit |
|---|---|
Unique Records | Maximum 500,000,000 per audience |
Segment data fields (segment categories, such as "Gender") for Activation workflow audiences | Maximum 500 per audience |
Columns for Measurement Enablement workflow audiences (including both identifier columns and segment data columns) | Maximum 500 per audience |
File uploads | Maximum average of 1 file per hour (1 file per day for PII-based UK data and 1 file per week for PII-based French data) |
Caution
Exceeding the maximum average of file uploads per audience might result in SLAs not being met. When uploading multiple U.S. data files, do not exceed 24 per day.
When creating files for upload to a particular audience, make sure to take into account the recommended file limits as well as the file formatting guidelines.
Note
By default, new audiences are configured with an import recency filter to automatically delete files that are older than 360 days. This helps to manage the size of the audience and to reduce costs (if you're using the Records Under Management billing metric).
For an existing audience without an import recency filter, you can create a support case to request an import recency filter. For more information, see "Automatically Delete Older Files".
Keep the following recommended limits in mind when adding segments to distribution for a particular destination account:
Item | Limit |
|---|---|
Maximum number of segments distributing in one destination account | 1,000 |
Maximum number of segments added for distribution to a destination account per hour | 500 per hour |