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Adding LiveRamp as a Partner in Facebook

There are two primary situations where you might need to add LiveRamp as a partner in your Facebook Ad Account:

  • To use LiveRamp’s Direct Integration to distribute first-party U.S. data to Facebook: Add LiveRamp as a partner with "Manage campaigns" access. (The Direct Integration is where the data are delivered directly to your Facebook account.)

  • To distribute Data Marketplace data to Facebook and use automated usage reporting: Add LiveRamp as a partner with "View performance" access.

See the appropriate sections below for more information.

Distributing Data to Facebook Using LiveRamp’s Direct Integration

To distribute first-party U.S. data using LiveRamp's Direct Integration with Facebook, you need to add LiveRamp as a partner with the ability to manage campaigns within your Facebook Ad Accounts by following the steps in the "Adding LiveRamp as a Partner" section below.

Warning

Adding LiveRamp as a partner with only the "View performance" role is not sufficient. To be able to create Custom Audiences in your Facebook account, Facebook requires that we have the ability to manage campaigns. See the "Why LiveRamp Needs to Have “Manage Campaigns” Access for Direct Integrations" section of this document for more information.

When adding LiveRamp as a partner, we suggest that you include all possible ad accounts that you’d like LiveRamp to deliver segments to, both now and in the future. If you do not include a particular ad account in the initial partner request and you later decide you want to deliver segments to that ad account, you will need to go back into Facebook Business Manager and go through the process again to include this new ad account in the partner relationship.

Once you've added LiveRamp as a partner, create a support case to complete the configuration (see "Using the LiveRamp Community Portal" for instructions).

Note

LiveRamp's Direct Integration with Facebook allows you to create Facebook Lookalike Audiences. See “Enable Facebook Lookalike Audiences” and “Facebook Destination Account Integration Options" for more information on the types of integration available for Facebook.

Distributing Data Marketplace Data to Facebook

All advertisers (and agencies acting on behalf of advertisers) are required to report their usage of all LiveRamp Data Marketplace data distributed to Facebook. This process can be set up to run automatically, or you can report usage manually on a monthly basis.

To utilize automated usage reporting, add LiveRamp as a partner in your Facebook Ad Account with the “View Performance” role by following the steps in the "Adding LiveRamp as a Partner" section below.

Note

Already distributing to Facebook through another integration? If you’re already distributing data to Facebook through a Direct Integration, LiveRamp already has the “View Performance” role within your Facebook Ad Account. You do not need to perform any additional steps to also enable automated usage reporting for Data Marketplace. However, if you’re setting up a new Direct Integration, then you will need to perform the steps below.

See "Report Usage for Data Marketplace Distributions to Social Media Platforms" for more information on the reporting options for Facebook.

Adding LiveRamp as a Partner

To distribute first-party U.S. data using LiveRamp's Direct Integration with Facebook, you need to add LiveRamp as a partner with the ability to manage campaigns within your Facebook Ad Accounts. Once you've added LiveRamp as a partner, create a support case to complete the configuration (see "Using the LiveRamp Community Portal" for instructions).

To distribute Data Marketplace data to Facebook and utilize automated usage reporting, you need to add LiveRamp as a partner with "View performance" access within your Facebook Ad Accounts.

To add LiveRamp as a partner in Facebook:

Caution

These instructions were accurate at the time of publication but are subject to change depending on future updates to Facebook Business Manager.

  1. In Facebook Business Manager, click Business Settings.

    Facebook Adding LR as Partner Business Settings.jpg
  2. Click Partners.

    Facebook Adding LR as Partner Partners selection.jpg
  3. Click the Add drop-down menu and select "Give a partner access to your assets."

    Facebook Adding LR as Partner Add menu selection.jpg
  4. In the Add a New Partner popup, enter “705664196188477” (LiveRamp’s business ID) in the Partner Business ID field and then click Next.

    Facebook Adding LR as Partner Add a New Partner popup.jpg
  5. Under Asset Types, select “Ad Accounts” and then check the check box for the ad account(s) to which you want to add LiveRamp as a partner.

    Tip

    When adding LiveRamp as a partner, we suggest that you include all possible ad accounts that you’d like LiveRamp to deliver segments to, both now and in the future. If you do not include a particular ad account in the initial partner request and you later decide you want to deliver segments to that ad account, you will need to go back into Facebook Business Manager and go through the process again to include this new ad account in the partner relationship.

    FB Automated Reporting Step 4.jpg
  6. Slide the appropriate toggle and then click Save Changes:

    • If you only need to enable LiveRamp to automate your Data Marketplace reports and are not going to use LiveRamp’s Direct Integration with Facebook, slide the "View performance" toggle to the right (this toggle is automatically enabled if you enable the “Manage campaigns” toggle)

      FB_Automated_Reporting_Step_5b.png
    • If you're distributing data through LiveRamp's Direct Integration, slide the “Manage campaigns” toggle to the right to enable LiveRamp to create Custom Audiences

      FB Automated Reporting Step 5a-vFU.png
  7. When the confirmation message displays, click Done.

    FB_Automated_Reporting_confirmation.png
  8. To complete the process of automating your Data Marketplace reports, email dataopsteam@liveramp.com with the ad account information so the set up for auto reporting can be completed.

    Note

    If you only need to enable LiveRamp to automate your Data Marketplace reports, you do not need to complete any additional steps.

    If you're distributing data through LiveRamp's Direct Integration, complete the remaining steps.

  9. An admin of the Business Manager that owns the Ad Account you are going to deliver into must accept Facebook's terms of service by going to "https://business.facebook.com/ads/manage/customaudiences/tos/?act=[accountID]" (where "[accountID]" is your Ad Account ID). For example, if your Ad Account ID is "123456789", the URL would be "`https://business.facebook.com/ads/manage/customaudiences/tos/?act=123456789".

  10. If you're distributing data through the Facebook Direct integration, follow the steps in “Activate a New Destination Account” to activate a Facebook Direct Onboarding destination account.

  11. If you're distributing data through the Facebook Direct integration, create a support case to complete the configuration (see "Using the LiveRamp Community Portal" for instructions).

    Note

    You do not need to create a support case if you only need to enable LiveRamp to automate your Data Marketplace reports.

Why LiveRamp Needs to Have “Manage Campaigns” Access for Direct Integrations

Manage Campaigns access gives us the ability to “Create and edit ads, access reports and view ads” (it also automatically gives us View Performance permission which is a subset of the Manage Campaigns permission). However, in reality we are not using the Manage Campaign permission for any of those actions (we are only sharing custom audiences to the ad account).

From Facebook:

  • Add Partner to Business Manager: “If you're a business who works with an agency or consultant, you can add them to your Business Manager and share your assets with them. When you add a partner to your Business Manager, you can grant access to different assets and assign specific permission levels. Partners can see assets you share with them in their Business Managers.”

  • Add Account Permissions by Role: "Advertising accounts have three types of admin permissions available to help you manage your account. When you give someone permission to access your ad account, you choose what they're able to do or see by assigning them a role."