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Distribute Data to Facebook

See the articles in this section for information on distributing data to Facebook, including:

  • Our first-party data integration methods (Direct Integration and Managed Integration) and integration versions (Record Sync and Direct to Platform)

  • Our Data Marketplace integration

  • Adding LiveRamp as a partner in Facebook (which you need to do to use our Direct integration (including the Direct to Platform version) or to utilize automated usage reporting when distributing Data Marketplace data to Facebook)

  • Our integrations to remove opt-out users from first-party data distribution, as well as other opt-out information

  • Utilizing Facebook's Lookalike Audiences feature

Once you've distributed your data, it typically takes 1-3 days for the data to arrive at Facebook.

Note

  • Because Facebook is one of the destination platforms that does not support displaying matched reach stats in Connect, no matched reach stats will display on either the Audience Segments page or the Segment Distribution page. For more information, see "View Matched Reach Stats".

  • After you've run a Meta or Facebook campaign, you're probably going to want to measure the effectiveness of that campaign. LiveRamp offers integrations with Meta that allow clients to enable attribution analysis of conversion data for ad campaigns that are run in the Facebook platform (including any Meta properties, such as Instagram, WhatsApp, and Audience Manager):

    • For US customers, the Meta Conversions API for Offline Conversions allows you to send offline conversion data (such as in-store transactions or call center contacts) and conversion data for in-app purchases or other events. For more information, see "The Meta Conversions API for Offline Conversions".

    • LiveRamp also supports Meta online conversions via the Facebook Conversions API adapter for ATS. For more information, see "Facebook Conversion API Adapter".

    • For EU or UK customers, the Facebook Offline Conversions API Attribution Program allows you to send offline conversion data (such as in-store transactions or call center contacts) and conversion data for in-app purchases or other events. For more information, see "The Facebook Offline Conversions API Attribution Program".

In this section:

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

CIDsRampIDsDirect Integration

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

CIDsRampIDsstandard segments

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

Direct Integration

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).

A type of destination integration where distributions to a particular platform are delivered directly to the customer’s account on that platform. Almost all of LiveRamp’s platform integrations are direct integrations, with the exception of platforms such as Facebook, where customers can choose between a direct integration and a managed integration.

A type of destination integration where first-party data distributions are delivered to LiveRamp’s account, and then shared by LiveRamp to the customer’s account (as opposed to a “direct integration”).