Distribute Data to Facebook
See the articles in this section for information on distributing data to Facebook, including:
Our first-party data integration methods (Direct Integration and Managed Integration) and integration versions (Record Sync and Direct to Platform)
Our Data Marketplace integration
Adding LiveRamp as a partner in Facebook (which you need to do to use our Direct integration (including the Direct to Platform version) or to utilize automated usage reporting when distributing Data Marketplace data to Facebook)
Our integrations to remove opt-out users from first-party data distribution, as well as other opt-out information
Utilizing Facebook's Lookalike Audiences feature
Once you've distributed your data, it typically takes 1-3 days for the data to arrive at Facebook.
Note
Because Facebook is one of the destination platforms that does not support displaying matched reach stats in Connect, no matched reach stats will display on either the Audience Segments page or the Segment Distribution page. For more information, see "View Matched Reach Stats".
After you've run a Meta or Facebook campaign, you're probably going to want to measure the effectiveness of that campaign. LiveRamp offers integrations with Meta that allow clients to enable attribution analysis of conversion data for ad campaigns that are run in the Facebook platform (including any Meta properties, such as Instagram, WhatsApp, and Audience Manager):
For US customers, the Meta Conversions API for Offline Conversions allows you to send offline conversion data (such as in-store transactions or call center contacts) and conversion data for in-app purchases or other events. For more information, see "The Meta Conversions API for Offline Conversions".
LiveRamp also supports Meta online conversions via the Facebook Conversions API adapter for ATS. For more information, see "Facebook Conversion API Adapter".
For EU or UK customers, the Facebook Offline Conversions API Attribution Program allows you to send offline conversion data (such as in-store transactions or call center contacts) and conversion data for in-app purchases or other events. For more information, see "The Facebook Offline Conversions API Attribution Program".