Distribute Data Marketplace Data to Facebook
For data buyers, distributing Data Marketplace data to Facebook is mostly similar to distributions to other platforms, with a few additional steps. See the sections below for more information.
Note
Distributing Data Marketplace data to this platform goes through LiveRamp’s Advertiser Direct program, which requires a separate agreement and follows a different process from Data Marketplace distribution to other platforms. For more information, see “Implementing LiveRamp's Advertiser Direct Solution”.
Overall Steps
For a data buyer distributing Data Marketplace data to Facebook, perform these overall steps:
Create a campaign in Facebook using Custom Audiences, and note the campaign ID.
Caution
An audience sharing relationship with LiveRamp needs to be established in Facebook before the segments can be distributed to Facebook.
For standard segments, "buy" the segments to make them available for distribution in Connect by performing the steps in “Buy Segment Data from the Data Marketplace” (using the Platform drop-down filter to filter on "Facebook").
Note
For custom segments, the data seller first needs to share the segments with you via Connect to make them available in your account. Once the segments have been shared, you will receive an email notifying you that the segments are available for distribution in your Facebook Data Marketplace destination account. Contact your LiveRamp representative or email DataMarketplace@liveramp.com to be allowlisted in the data seller's account, which allows the data seller to share the custom segments.
Add LiveRamp as a partner with "View performance" access in your Facebook Ad Account to enable automated usage reporting by following the steps in "Adding LiveRamp as a Partner in Facebook".
Tip
When adding LiveRamp as a partner, we suggest that you include all possible ad accounts that you’d like LiveRamp to deliver segments to, both now and in the future. If you do not include a particular ad account in the initial partner request and you later decide you want to deliver segments to that ad account, you will need to go back into Meta Business Manager and go through the process again to include this new ad account in the partner relationship.
Distributing to Facebook through a Direct Integration? If you’re already distributing first-party data to Facebook through LiveRamp's Direct Integration, LiveRamp already has the “View Performance” role within your Facebook Ad Account. You might only need to notify your LiveRamp representative that you want to enable automated usage reporting.
Activate a "Facebook Data Marketplace” destination account in Connect for the appropriate country (see “Activate a New Destination Account” for more information).
Note
When creating a new Facebook destination account, you will be prompted to enter your Facebook Ad Account ID (this is different from your Facebook Business Manager ID).
You can find your ad account ID by going to the Facebook Ads Manager UI and navigating to Business Settings > Accounts > Ad Accounts, selecting the ad account to which you would like to distribute segments, and then copying the ID that appears next to the ad account.
Note
You only have to activate once! This step only has to be performed the first time you distribute Data Marketplace data to Facebook for that country.
Distribute the segments to Facebook by going into the appropriate Facebook Data Marketplace destination account (see “Distribute Data Marketplace Segments” for instructions).
Note
You pay based on data usage once the segments have been activated at the destination platform. You are not charged for distributing the segments to the destination platforms.
If you are using multiple segments that are priced differently in the same audience or group at the destination platform (such as within one ad group or ad set, depending on the platform’s terminology), the price for the highest-priced segment that each consumer matches to will be applied to the impressions for that consumer (no matter what pricing model the platform uses). For example, if you are using segment A that is priced at 250% PoM and another segment B that is priced at 15% in the same audience or group, the 250% would apply toward the impressions for any consumers who were included in segment A.
Facebook Data Marketplace FAQs
LiveRamp Data Marketplace data buyers can distribute privacy-approved third-party data to their seat in our Advertiser Direct destinations.
Data sellers are also able to share custom segments directly with data buyers for use in our Advertiser Direct destinations. This feature can be used for other non-Advertiser Direct related use cases as well. For more information, see “Share a Data Marketplace Custom Segment to a Data Buyer".
Once all agreements are in place, the distribution workflow for data buyers is self-serve through the Connect UI. See “Overall Steps” for more information.
Data buyers also have direct access to custom segments.
PII-based data (personally identifiable information), cookie-based data, and mobile data can be used for our Advertiser Direct destinations. Check with your LiveRamp representative or the Data Marketplace team for questions about data eligibility.
Both standard and custom segments can be distributed in this workflow.
Data buyers pay based on data usage once the segments have been activated at the destination platform. You are not charged for distributing the segments to the destination platforms.
Note
If you are using multiple segments that are priced differently in the same audience or group at the destination platform (such as within one ad group or ad set, depending on the platform’s terminology), the price for the highest-priced segment that each consumer matches to will be applied to the impressions for that consumer (no matter what pricing model the platform uses). For example, if you are using segment A that is priced at 250% PoM and another segment B that is priced at 15% in the same audience or group, the 250% would apply toward the impressions for any consumers who were included in segment A.
Contact your LiveRamp representative via customer alias [clientname@liveramp.com].
For segment recommendations from the Data Marketplace Concierge, submit a request via the Data Marketplace interface within Connect or email DataMarketplace@liveramp.com.
Use the “Facebook Data Marketplace” destination account for your country for all third-party data going to Facebook.
Caution
Using other Facebook destination accounts, or the Facebook Data Marketplace destination account for the incorrect country, will not work.
Before activating the destination account, you must add LiveRamp as a partner in your Facebook Ad Account with the “View Performance” role for all ad account IDs you're using by following the steps in "Adding LiveRamp as a Partner in Facebook".
After you complete the necessary agreements with LiveRamp, LiveRamp will send you a request to set up an audience sharing relationship. Follow the prompts in your Facebook Business Manager account to accept the request.
In Connect, filter Data Marketplace segments by the platform “Facebook”.
Arrange for custom segments with a data seller, and then have LiveRamp allowlist the data seller to your account so the data seller can share the segments with you. Once the segments have been shared, distribute them to Facebook.
LiveRamp recommends that you distribute no more than 10 Data Marketplace segments to Facebook in a given week. Exceeding this guideline might result in delays and lower prioritization of Facebook deliveries. Contact your LiveRamp representative or DataMarketplace@liveramp.com if you need to distribute more than 10 segments per week.
For Custom Audiences distributions, look under “Targeting Options” and in the relevant campaign / adset. There will be a prefix of “LR_DS” on data in Facebook to identify data coming from LiveRamp and located in “Targeting Options”.
Because Facebook does not handle reporting, you must set up automated usage reporting on all campaigns and Ad Set IDs that have used Data Marketplace data to LiveRamp directly within 10 days after the end of the month. See “Report Usage for Data Marketplace Distributions to Advertiser Direct Destinations" (Facebook section) for more information.
LiveRamp parses the data usage, bills data buyers, and pays out data sellers appropriately.
If there are multiple people on your team who distribute Data Marketplace segments to Facebook, make sure that you have a system to keeps track of the segment name and ID for each segment used, and the Campaign IDs and Ad Set IDs that Data Marketplace data has been used for.
Filter the monthly usage report so that it only includes the Campaigns and Ad Sets for which Data Marketplace data was used. See "Report Usage for Data Marketplace Distributions to Advertiser Direct Destinations" for more information.
Make sure that you have confirmed the Audience Sharing relationship with LiveRamp and that you’re using the Facebook Data Marketplace destination account to distribute to Facebook.
For privacy protection reasons, if the number of Facebook users found in a segment does not meet Facebook’s minimum size threshold, the segment cannot be targeted. If the “Audience too small” warning appears, then at this point in time the segment does not meet Facebook’s threshold.
If you encounter this warning:
Make sure that you have allowed enough time for the data to be completely delivered (typically 1–3 days for for LiveRamp to deliver the data to Facebook, and then some time for Facebook to ingest the data).
Check the number of input records for the segment in the Buyer UI within Connect to see if the segment is actually too small.
If you’ve waited the appropriate amount of time, and the segment size seems adequate, contact your LiveRamp representative.
Note
For questions or problems, email DataMarketplace@liveramp.com.