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Distribute Data to StackAdapt

See the sections below for information on distributing first-party data or Data Marketplace data to StackAdapt.

Note

Distributing data with Connect involves activating a destination account for the destination you're distributing to and then adding segments to the distribution for that destination account. See the articles below for instructions:

Overview of the StackAdapt Integration

See the table below for an overview of LiveRamp's integration with StackAdapt:

Category

Area

Info

Notes

Delivery/Matching

Identifiers that can be delivered

  • Cookies: Yes

  • Mobile device IDs: Yes

  • RampIDs: Yes

  • CTV IDs: Yes

  • CIDs/Platform IDs: No

LiveRamp matches RampIDs to StackAdapt cookies and MAIDs, and then delivers those cookies and MAIDs, as well as RampIDs for certain integrations. StackAdapt does not perform any audience expansion.

Time to live

30 days

Precision levels allowed

  • Individual: Yes

  • Household: Yes

For more information, see "Precision Levels".

Enabled for Record Sync

No

Accepts raw fields

Yes

Duplicate segment names allowed

Configuration

Account info needed

StackAdapt Platform Account ID

The name of your company or platform account ID (do not include spaces or special characters). Contact your StackAdapt account representative if you’re unsure which value to use.

Requires OAuth authorization

No

Additional data restrictions

No additional data restrictions beyond LiveRamp’s standard restrictions.

For information on LiveRamp's standard data restrictions, see "LiveRamp Data Restrictions" and "Data Marketplace Segment Review and Approval".

Requires LiveRamp action to activate the destination account

No

Data Marketplace

Accepts Data Marketplace data

  • Standard segments: No

  • Custom segments: Yes

  • Syndication: Yes

Standard segments are available directly in StackAdapt via the Buyer API. For more information, see the “Distribute Data Marketplace Data to StackAdapt” section below.

Data Marketplace pricing used

Programmatic Standard

Additional Data Marketplace limitations or guidelines

Standard segments are visible directly in StackAdapt via the Buyer API.

Additional Information

Can display segment delivery stats in Connect

Yes

For more information, see "View Segment Delivery Stats".

Limit on the number of audiences per seat ID in the platform

Exposure logs available

LiveRamp Conversions API program available

Yes

The StackAdapt Offline Attribution Program

StackAdapt Integration Options

When activating a StackAdapt destination account, the following integration options are available:

Use

Data Type

Who It’s For

Integration Name

Distributing first-party data to StackAdapt

First-party data

  • Advertisers

StackAdapt First-Party Data

Distributing Data Marketplace custom segments to StackAdapt

Data Marketplace data

  • Data buyers

  • Data sellers

StackAdapt Data Marketplace Custom Segments

Distributing Data Marketplace custom segments to StackAdapt on RampID only

Data Marketplace data

  • Data buyers

  • Data sellers

StackAdapt Data Marketplace Custom Segments RampID

Distributing first-party data to StackAdapt for selling via Onboarding for Monetization

First-party data

  • Data sellers

StackAdapt Onboarding for Monetization

Note

StackAdapt makes all Data Marketplace standard segments available in their platform via their use of the LiveRamp Buyer API. Data buyers and data sellers cannot distribute Data Marketplace standard segments to StackAdapt. For more information, see "Destination Platforms That Do Their Own Syndication".

Distribute First-Party Data to StackAdapt

First-party data segments can be distributed to StackAdapt by advertisers and by data sellers using Onboarding for Monetization. See the sections below for more information.

Advertisers

To distribute first-party data to StackAdapt, follow our instructions on activating a destination account and select the “StackAdapt First-Party Data” integration tile.

Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".Distribute Data to a Destination

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

StackAdapt Platform Account ID

Your company or platform account ID.

Do not include spaces or special characters. Contact your StackAdapt account representative if you’re unsure which value to use.

Destination Account Name

The name you want to give to this destination account. 

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Data Sellers Using Onboarding for Monetization

To distribute Onboarding for Monetization data to StackAdapt, follow our instructions on activating a destination account and select the “StackAdapt Onboarding for Monetization” integration tile.

Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".Distribute Data to a Destination

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

StackAdapt Platform Account ID

Your company or platform account ID.

Do not include spaces or special characters. Contact your StackAdapt account representative if you’re unsure which value to use.

CPM

The CPM for the segments.

Do not include special characters. You can use up to two decimal places.

Destination Account Name

The name you want to give to this destination account. 

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Distribute Data Marketplace Data to StackAdapt

Data Marketplace data can be distributed to StackAdapt in the situations listed below:

Party Distributing

Distribution Type

Integration to Use

Notes

Data buyers

Standard segments: No

N/A

Standard Data Marketplace segments are already available in StackAdapt due to their use of the LiveRamp Buyer API.

Custom segments: Yes

  • StackAdapt Data Marketplace Custom Segments

  • StackAdapt Data Marketplace Custom Segments RampID

Choose the appropriate integration depending on whether you need RampID-only delivery.

Data sellers

Standard segments: No

N/A

Standard Data Marketplace segments are already available in StackAdapt due to their use of the LiveRamp Buyer API.

Custom segments: Yes

  • StackAdapt Data Marketplace Custom Segments

  • StackAdapt Data Marketplace Custom Segments RampID

Choose the appropriate integration depending on whether you need RampID-only delivery.

StackAdapt makes all Data Marketplace standard segments available in their platform via their use of the LiveRamp Buyer API. Data buyers and data sellers cannot distribute Data Marketplace standard segments to StackAdapt. For more information, see "Destination Platforms That Do Their Own Syndication".

To distribute Data Marketplace custom segments to StackAdapt, follow our instructions on activating a destination account and select the appropriate “StackAdapt Data Marketplace Custom Segments” destination account tile listed in the table above.

Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".Distribute Data to a Destination

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

StackAdapt Platform Account ID

Your company or platform account ID.

Do not include spaces or special characters. Contact your StackAdapt account representative if you’re unsure which value to use.

Destination Account Name

The name you want to give to this destination account. 

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Information for Data Sellers

Because StackAdapt makes all Data Marketplace standard segments available in their platform via their use of the LiveRamp Buyer API, data sellers cannot distribute Data Marketplace standard segments to StackAdapt. There’s no action you need to take to enable data buyers to view and buy your Data Marketplace standard segments within StackAdapt.

For information on distributing your Data Marketplace custom segments to StackAdapt, review the guidelines below.

  • Pricing information: StackAdapt uses Programmatic Standard - Digital Ad Targeting Price (CPM) pricing for Data Marketplace segments.

  • Editing segment metadata: All segment metadata updates are propagated downstream to StackAdapt via their LiveRamp Buyer API integration. Name and pricing for standard segments on their shelves can be updated, but not for segments already selected and in use.

In this section:

The precision level determines whether a record that is onboarded is matched to records in the LiveRamp Identity Graph on an individual level or a household level (for offline-based data) or on a device level or individual level (for online-based data).

A type of LiveRamp destination integration that allows you to propagate user deletions downstream to supported destination platforms

A field in a given file that has over 250 distinct values, and so cannot be separated out and managed individually in the UI

OAuth (Open Authorization) is an open standard for token-based authentication and authorization.

The number of records and devices that have been delivered to a distribution destination for your distributed fields and segments. Also referred to as "actual reach".

A LiveRamp workflow that uses first‑party onboarding pipes to distribute a data seller's first-party segments to destination platforms, which requires sellers to manage their own contracts, pricing, and monthly usage reporting.

Data that a company has collected itself, as opposed to second-party data (partner data) or third-party data (data purchased in LiveRamp)