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Distribute Data to StackAdapt

See the sections below for information on distributing first-party data or Data Marketplace data to StackAdapt.

Note

Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:

Overview of the StackAdapt Integration

LiveRamp's integration with StackAdapt follows the guidelines listed below:

  • Matching process: LiveRamp matches RampIDs to StackAdapt cookies and MAIDs, and then delivers those cookies and MAIDs, as well as RampIDs for certain integrations. StackAdapt does not perform any audience expansion.

  • Lookback window: n/a

  • Identifiers that can be delivered: Cookies, MAIDs, and RampIDs.

  • Precision levels allowed: Individual and household (for more information, see "Precision Levels")

  • Accepts raw fields: Yes (for more information, see "Raw Field").

  • Data restrictions: No additional restrictions beyond LiveRamp's restrictions listed in "LiveRamp Data Restrictions" and "LiveRamp's Data Marketplace Data Policy".

StackAdapt Integration Options

When activating a StackAdapt destination account, the following integration options are available:

C-Distribute_Data_To_StackAdapt-DA_options.png

Integration Name

Data Type

Who It’s For

Use

StackAdapt Onboarding

First-party data 

  • Advertisers

Distributing first-party data to StackAdapt

StackAdapt Data Marketplace

Data Marketplace data

  • Data buyers

  • Data sellers

Distributing Data Marketplace standard segments to StackAdapt

StackAdapt Data Marketplace Custom Segments

Data Marketplace data

  • Data buyers

  • Data sellers

Distributing Data Marketplace custom segments to StackAdapt and delivering multiple identifier types

StackAdapt Data Marketplace Custom Segments RampID

Data Marketplace data

  • Data sellers

Distributing Data Marketplace custom segments to StackAdapt and delivering RampIDs only

Distribute First-Party Data to StackAdapt

To distribute first-party data to StackAdapt, follow our instructions on activating a destination account and select the “StackAdapt Onboarding” integration tile.

When activating the destination account, the following fields are required:

  • StackAdapt Platform Account ID: Enter the name of your company or platform account ID. Contact your StackAdapt account representative if unsure of which value to use here. Do not include spaces or special characters.

  • Destination Account Name: Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Once you’ve activated the destination account, follow our instructions on distributing data to a destination.

Distribute Data Marketplace Data to StackAdapt

Data Marketplace data can be distributed to StackAdapt in the situations listed below:

Party Distributing

Distribution Type

Integration to Use

Notes

Data buyers

Standard segments: Yes

StackAdapt Data Marketplace

Custom segments: Yes

  • StackAdapt Data Marketplace Custom Segments

  • StackAdapt Data Marketplace Custom Segments RampID

Requires LiveRamp action before distribution

Data sellers

Standard segments: Yes

StackAdapt Data Marketplace

Custom segments: Yes

  • StackAdapt Data Marketplace Custom Segments

  • StackAdapt Data Marketplace Custom Segments RampID

Requires LiveRamp action before distribution

To distribute Data Marketplace data to StackAdapt, follow our instructions on activating a destination account and select the appropriate “Data Marketplace” destination account tile listed in the table above.

When activating the destination account, the following fields are required:

  • StackAdapt Platform Account ID: Enter the name of your company or platform account ID. Contact your StackAdapt account representative if unsure of which value to use here. Do not include spaces or special characters.

  • Destination Account Name: Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Caution

When distributing Data Marketplace custom segments to StackAdapt, you must create a Support case for LiveRamp to finalize the activation. Until the activation has been finalized, any segments added to distribution will remain in a "Queued" status.

Once you’ve activated the destination account, follow our instructions on distributing data to a destination.

Information for Data Sellers

For information on distributing your Data Marketplace segments to StackAdapt, review the guidelines below.

  • Pricing information: Uses Programmatic Standard pricing

  • Editing segment metadata: After segments have been distributed, contact your LiveRamp CSM to have them coordinate with StackAdapt to update segments downstream.

  • Segment removal process: Contact your LiveRamp CSM to have them coordinate with StackAdapt to remove segments downstream.

StackAdapt syndicates the Data Marketplace segments from certain data sellers via their use of the LiveRamp Buyer API, so if your segments are already being syndicated there’s no action you need to take to enable data buyers to view and buy your Data Marketplace segments within StackAdapt.

If your segments are not being syndicated and you'd like them to be, contact your LiveRamp CSM to request access.