Syndicating Data Marketplace Segments on Destination Platforms
The LiveRamp Data Marketplace enables data sellers to sell their segments not only in the LiveRamp Data Marketplace but to also sell them in certain other platforms. This process is referred to as “syndication” and allows data buyers to view and buy your Data Marketplace segments in those platforms. This is sometimes referred to as “stocking the shelves”.
Note
If you’re trying to distribute a custom segment to a specific data buyer at a platform, see “Distribute Custom Segments to Data Buyers".
Syndication can be accomplished in one of two ways:
The platform allows certain data sellers to syndicate their segments on the platform (often after an approval process)
The platform does their own syndication by pulling in segments from some or all of the data sellers in the Data Marketplace
See the sections below for more information.
Destination Platforms That Allow Data Sellers to Syndicate
The platforms listed below allow certain data sellers to syndicate their segments on the platform:
Note
The syndication process varies by platform and there might be an approval process. Some platforms only allow syndication in certain situations. Click any platform name link for additional information on the syndication process for that platform. For platforms that do not have platform-specific information, contact your LiveRamp CSM for more information.
Destination Platforms That Do Their Own Syndication
Some platforms do their own syndication by pulling in segments from some or all of the data sellers in the Data Marketplace (by utilizing LiveRamp's Buyer API). If your segments are already being syndicated to a specific platform, there’s no action you need to take to enable data buyers to view and buy your Data Marketplace segments within that platform.
Note
If your segments are not being syndicated at a particular platform and you'd like them to be, contact your LiveRamp CSM to request access.
The platforms listed below do their own syndication:
Note
This list was current at the time of publication, but might have changed.
AdTheorent
iQM Corporation
Kargo
Teads.tv
Verve