Edit Existing Data Marketplace Segment Information

The process to edit existing Data Marketplace segment information varies depending on whether the segments have been distributed outside of the LiveRamp Data Marketplace (either by you or by a data buyer). Segment information includes Data Marketplace segment names and prices that you’ve associated with the segment via a Data Marketplace taxonomy file or via the Connect UI.

Edit Segment Information for Segments That Haven't Been Distributed

To edit information for any segments that have not yet been distributed, you can edit that information via uploading a revised Data Marketplace segment metadata file or via the Connect UI.

Note

To make sure that a given segment has not been distributed, download a segment metadata file and check that the entry in the "Has Been Distributed" column (column R) for that segment is "N".

Edit Segment Information for Segments Being Distributed to Destination Platforms

When you first create a segment and distribute it to a specific destination platform, or when a data buyer distributes the segment, all associated Data Marketplace segment information gets sent with that segment.

To avoid pricing discrepancies, once a segment has been distributed the following pricing information cannot be updated:

  • Currency

  • Digital Ad Targeting Price (CPM)

  • Content Marketing Price (CPM)

  • TV Marketing Price (CPM)

  • Cost Per Click

If you edit an individual segment via the Segment Details side panel on the Data Marketplace - My Segments page, these pricing fields will be disabled and you will not be able to edit any of that information.

If you attempt to update pricing information via a segment metadata file upload, any updated pricing information in these columns for segments that have been previously distributed will be ignored.

Note

If a segment has been previously distributed, there will be a "Y" in the "Has Been Distributed" column (column R) for that segment in the segment metadata file.

If you were to change other segment information via a segment metadata file update or within Connect, that information would not automatically refresh at the destination platform.

Because of this, if you want the segment information to appear correctly, you should upload the segments again and then provide the new metadata. After you’ve confirmed that the new segments are available in the downstream platforms, work with the platforms to disable the previous versions.

Under certain conditions and only for destination platforms that allow pricing updates, you can also have the pricing updated by creating a case in the Technical Support Portal.

To change segment information (including pricing) for segments that have been distributed, our recommended method is to upload the segments again and then provide the new metadata:

  1. Make copies of the segments you want to update and save them with the same file name, but with a “_Vx” at the end of the name (where “x” is the version number).

  2. Upload your new segments.

  3. Update the segment information, either via a segment metadata file or in the Connect UI.

  4. Distribute the new segments to the appropriate destination platforms.

  5. Once you’ve confirmed that your new segments are active in the destination platform, work with the destination platform to disable the previous segments.

Under certain conditions (and only for destination platforms that allow pricing updates), you can also have the pricing updated by creating a case in the Technical Support Portal (TSP).

Caution

We will make best efforts to update the pricing information with the destination platforms but this is not a guarantee that the segments' billing will align with your desired CPM. Even when we send the information to the end platform through this process, we cannot guarantee that the end platform will use the new CPM or that the segment hasn’t previously been used with a different CPM. This will create discrepancies between what CPM buyers see in our UI and what CPMs they see reflected in billing.

For these reasons, if consistency in pricing is important, the most reliable method is to upload the segments as new segments with the new metadata and then work with your buyers and destination platforms to have them use the new segment.

The following destination platforms are known to accept pricing updates:

  • DV360

  • Amazon

  • Salesforce

  • StackAdapt

  • The Trade Desk (TTD)

For other destination platforms, we will attempt to confirm whether the platform is accepting pricing updates.

To update segment pricing by creating a case in the TSP:

  1. Download a segment metadata file that contains the segments you want to update.

  2. Edit the file so that it only contains rows for the segments you want to update. All rows must have a "Y" in the "Has Been Distributed" column (column R).

  3. Make any desired changes to the following pricing columns:

    Caution

    Make sure to keep any original values that you do not want to change. If you leave a field blank for a CPM that was previously populated, we will overwrite that CPM with the blank value.

    • Digital Ad Targeting Price (CPM)

    • Content Marketing Price (CPM)

    • TV Targeting Price (CPM)

    • Cost Per Click

  4. For syndicated segments that you've distributed, perform the following steps to include destination info:

    Note

    If you've distributed all of the segments to the same destination(s), you can skip this step and include destination info in the description field when you create the TSP case.

    1. Add a "Destination Account Name" column and a "Destination Account ID" column to the end of the file.

    2. Populate the columns with the name and ID of the destination account you used to distribute each segment.

      Note

      If you've distributed the segment to more than one destination, add additional rows below the segment row in the metadata file.

  5. For segments that a data buyer has distributed, perform the following steps to include destination info (found on the Data Marketplace - Distribution Status page) for each segment:

    1. Add a "Destination Name" column and a "Data Buyer" column to the end of the metadata file.

    2. In Connect, hover over DATA MARKETPLACE in the left navigation bar and select “Sell Data”.

    3. Select the Distribution Status tab.

    4. Make sure that the Segment Status filter is set to "Distributing" and that the Start Date is set to far enough in the past to capture all segment distributions for your segments.

    5. Use the search bar in the upper left to search by segment name or ID.

    6. For each distribution, populate the Destination Name column with the name of the destination and the Data Buyer column with the Requester.

      C-Edit_Existiong_DM_Segment_Info-destination_info_table.png

      Note

      If there is more than one distribution entry for the segment, add additional rows below the segment row in the metadata file.

  6. Save the updated segment metadata file.

  7. Create a case in the Technical Support Portal:

    1. For the Product Type, select "Data Marketplace".

    2. Do not make a selection from the Integration drop-down list.

    3. For the Case Reason, select "Task".

    4. For the Priority Level, select "Medium".

    5. If you've distributed all of the segments to the same destination(s), enter the name and ID of the destination accounts you used to distribute the segments in the Description field.

  8. Attach the updated segment metadata file to the case.