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Enable an Individual Data Marketplace Segment

To sell your Data Marketplace segments, LiveRamp needs some additional information on those segments (such as segment name, permitted use cases, and price).

You can provide this information for a number of segments at one time via a Data Marketplace segment metadata file that you download via Connect, update, and then upload back to Connect.

However, if you only need to enable a small number of segments, you can update and enable each Data Marketplace segment individually.

Note

Only some types of information can be added individually (for example, you can't block an advertiser from accessing the segment in the Data Marketplace with this method). For more control over the metadata for your Data Marketplace segments, use the segment metadata file.

After you've successfully enabled the segment and it has gone through our privacy review, the segment will be available in the Data Marketplace and can be distributed to a destination.

Caution

You can also use this method to edit the segment information for segments that have not been previously distributed. However, to avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.

See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.

Steps to Enable an Individual Segment

To enable an individual Data Marketplace segment:

  1. From the Data Marketplace navigation menu, click Sell Data to navigate to the Data Marketplace - My Segments page, or click the Sell Data tile from the Welcome page.

    Sell Data menu selection--40.jpg
    C-Sell_Data_Welcome_page_tile.png
  2. Click the ellipses next to the desired segment.

    C-Data_Marketplace_sell_data_page_ellipses.png
  3. From the popup window that opens, edit the following:

    Data Store edit segment popup-Uto.jpg
    • Segment Name

      Caution

      • If the beginning of the segment name doesn't start with your correct data provider name (or an approved alias), your updates cannot be saved. Make sure to enter your correct provider name (or an approved alias) at the beginning of every segment name. See "Using Aliases in Segment Names" for more information on aliases and "View Data Marketplace Contract Information" for instructions on viewing any approved aliases for your account.

      • For segments being distributed to Facebook: Segment names cannot be longer than 108 characters after adding the number of characters in your data provider name.

    • Description

      Caution

      • Make sure to include appropriate segment descriptions for all syndicated segments. Syndicated segments that do not have segment descriptions will fail the segment review and approval process. For more information, see "Data Marketplace Segment Review and Approval".

      • Avoid special characters (aside from "&", which is allowed) and line breaks/carriage returns in segment descriptions.

      • Keep segment descriptions to 245 characters or less.

    • Seller Comments

    • Currency

    • Pricing

      Note

      There are three possible pricing models that data providers can use for their Data Marketplace segments (see "Data Marketplace Pricing Options" for more information):

      • Programmatic Standard: This is the pricing model used by most programmatic platforms who are not part of our Advertiser Direct program and who do not use hybrid pricing. The fields you need to fill out will depend on the use cases you select. Enter all prices as positive (non-zero) numbers up to two decimal places. See "Data Marketplace Permitted Use Cases" for more information.

      • Programmatic Hybrid: This pricing model is only used for segments distributing to The Trade Desk. that have a programmatic standard CPM of less than $5. Hybrid pricing means that segments are billed at the Programmatic percentage of media entered unless that amount exceeds the CPM cap entered. Enter all prices as positive (non-zero) numbers up to one decimal place.

      • Advertister Direct: This pricing model is used for LiveRamp's Advertiser Direct platforms, including Facebook, Twitter, Pinterest, LinkedIn, and Snapchat. Segments distributed to these platforms are billed at the Advertiser Direct percentage of media entered. Enter all prices as whole (no decimal places), positive (non-zero) numbers.

    • Permitted Use Cases (see "Data Marketplace Permitted Use Cases" for more information)

    Note

    To avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.

    See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.

    Tip

    Wondering how to fill out the fields? See "Update a Segment Metadata File" for more information on filling out segment information.

  4. Click SAVE to save your edits.

    Note

    If you haven't entered your correct data provider name (or an approved alias), an error message appears:

    C-Enable_Individual_Segment-error-message.png

    Enter the correct provider name or an approved alias, and click SAVE again.

  5. Check the check box for the edited segment and then click Enable on Data Marketplace to submit it for LiveRamp Business and Privacy approval. Once the review is complete, your segments will be live in the Data Marketplace and will be available for purchase or distribution to a destination.

    C-Data_Marketplace_enable_segment_button.png

Note

Need to disable a segment? Once a segment has been enabled, you can disable it (to remove it from the Data Marketplace ) by checking the check box and then clicking Disable.