Enable an Individual Data Marketplace Segment
To sell your Data Marketplace segments, download a Data Marketplace segment metadata file via Connect, update the file, and then upload it back to Connect. You can provide this information for a number of segments at one time via a Data Marketplace segment metadata file that you download via Connect, update, and then upload back to Connect.
To sell your Data Marketplace segments, LiveRamp needs some additional information on those segments (such as segment name, permitted use cases, and price).
You can provide this information for a number of segments at one time via a Data Marketplace segment metadata file that you download via Connect, update, and then upload back to Connect.
However, if you only need to enable a small number of segments, you can update and enable each Data Marketplace segment individually.
After you've successfully enabled the segment and it has gone through our privacy review, the segment will be available in the Data Marketplace and can be distributed to a destination.
Note
Only some types of information can be added individually (for example, you can't block an advertiser from accessing the segment in the Data Marketplace with this method). For more control over the metadata for your Data Marketplace segments, use the segment metadata file.
If you want to disable your enabled Data Marketplace segments so that buyers no longer see them in the list of available Data Marketplace segments, see "Disable Data Marketplace Segments".
Caution
You can also use this method to edit the segment information for segments that have not been previously distributed. However, to avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.
See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.
Steps to Enable an Individual Segment
To enable an individual Data Marketplace segment:
From the navigation menu, select Marketplace → Sell Data to navigate to the Data Marketplace - My Segments page, or click the Sell Data tile from the Welcome page.
Click the ellipses next to the desired segment.
From the window that opens, edit the following:
Segment Name
Caution
If the beginning of the segment name doesn't start with your correct data seller name (or an approved alias), your updates cannot be saved. Make sure to enter your correct data seller name (or an approved alias) at the beginning of every segment name. See "Using Aliases in Data Marketplace Segment Names" for more information on aliases and "View Data Marketplace Contract Information" for instructions on viewing any approved aliases for your account.
For segments being distributed to Facebook: Segment names cannot be longer than 108 characters after adding the number of characters in your data seller name.
Description
Caution
Make sure to include appropriate segment descriptions for all standard segments. Standard segments that do not have segment descriptions will fail the segment review and approval process. For more information, see "Data Marketplace Segment Review and Approval".
We also highly encourage descriptions for custom segments as well. While this is not required, a custom segment with an unclear name and no description is more likely to impact the segment review process.
Avoid special characters (aside from "&", which is allowed) and line breaks/carriage returns in segment descriptions.
Keep segment descriptions to 245 characters or less.
Seller Comments
Currency
Pricing
Note
There are three possible pricing models that data sellers can use for their Data Marketplace segments (see "Data Marketplace Pricing Options" for more information):
Programmatic Standard: This is the pricing model used by most programmatic platforms that are not part of our Advertiser Direct program and who do not use hybrid pricing. The fields you need to fill out will depend on the use cases you select. Enter all prices as positive (non-zero) numbers up to two decimal places. See "Data Marketplace Permitted Use Cases" for more information.
Programmatic Hybrid: This pricing model is only used for segments distributing to The Trade Desk. that have a programmatic standard CPM of less than $5. Hybrid pricing means that segments are billed at the Programmatic percentage of media entered unless that amount exceeds the CPM cap entered. Enter all prices as positive (non-zero) numbers up to one decimal place.
Advertiser Direct: This pricing model is used for LiveRamp's Advertiser Direct platforms, including Facebook, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok. Segments distributed to these platforms are billed at the Advertiser Direct percentage of media entered. Enter all prices as whole (no decimal places), positive (non-zero) numbers.
Permitted Use Cases (see "Data Marketplace Permitted Use Cases" for more information)
Allowlisted platforms: For custom segments, you must select at least one allowlisted platform that the segment can be distributed to.
Note
The default setting for data seller accounts is that any allowlisted platform that is also a data buyer can view and distribute the custom segments to themselves in Connect. To change this setting so that allowlisted platforms cannot view and distribute the custom segments where they've been allowlisted, create a support case (using "Data Marketplace - Seller" as the product type). You can view the current allowlisting setting on your contract page in Connect (for more information, see "View Data Marketplace Contract Information").
Note
To avoid pricing discrepancies, once you’ve distributed a Data Marketplace segment to another destination platform, you cannot edit the pricing information for that segment. For segments that have been previously distributed, the pricing fields (including the "Currency" field) are not editable.
See "Edit Existing Data Marketplace Segment Information" for more information on how to edit segment information for segments that have been distributed.
Tip
Wondering how to fill out the fields? See "Update a Data Marketplace Segment Metadata File" for more information on filling out segment information.
Click SAVE to save your edits.
Note
If you haven't entered your correct data seller name (or an approved alias), an error message appears:
Enter the correct data seller name or an approved alias, and click again.
Check the check box for the edited segment and then click Enable on Data Marketplace to submit it for LiveRamp Business and Privacy approval. Once the review is complete, your segments will be live in the Data Marketplace and will be available for purchase or distribution to a destination.
Note
Need to disable a segment? Once a segment has been enabled, you can disable it (to remove it from the Data Marketplace ) by checking the check box and then clicking Disable. When using this method, all existing distributions of the segments will stop.
If you want to disable the segment from the Data Marketplace but continue distribution, disable the segment by uploading a new segment metadata file (for more information, see "Disable Data Marketplace Segments").