Naming Data Marketplace Segments
For optimal discoverability in the LiveRamp Data Marketplace, as well as any destination platform UIs, it is important to have well-constructed segment names. By following the guidelines below, LiveRamp will be able to ensure that your segments are discoverable and properly formatted in destination UIs across the Data Marketplace partner ecosystem.
Caution
Because segment names cannot be edited once a segment has been distributed, we recommend that you carefully audit your segment names before submitting them. For more information, see "Edit Existing Data Marketplace Segment Information".
Segment Naming Structure
When naming Data Marketplace segments, follow the basic structure shown below:
Data Seller Name > [Geo > ]Category 1 > Category 2 > Category 3 > Category 4 > Segment
If a data seller name alias has been enabled for your account, you can use that alias in place of your approved data seller name. See "Using Aliases in Data Marketplace Segment Names" for more information and "View Data Marketplace Contract Information" for instructions on viewing any approved aliases for your account.
Caution
If the beginning of the segment name doesn't start with your correct data seller name (or an approved alias), the segment will not be able to be updated. Make sure to enter your correct data seller name (or an approved alias) at the beginning of every segment name.
Segment Naming Examples
AutoDataCo > In Market for Auto > Make > Subaru > Outback Potential Buyer
CPGDataCo > FR > Purchase Data > Cosmetics > Product > Eyeliner Buyers
Segment Naming Guidelines
Make sure to consider the guidelines listed below when naming segments.
Consider categorizing your data to best market its value and increase visibility to buyers in Data Marketplace searches by utilizing the appropriate categories listed below in your segment names:
B2B
B2C
Auto
B2B
Consumer Financial
CPG
Education
Health
Media & Entertainment
Political
Retail
Tech/Telco
Travel
Demographic (B2C)
Firmographic (B2B)
Intent (B2C or B2B)
Lifestage (B2C)
Lifestyle (B2C)
Professional (B2B)
Psychographic (B2C)
Purchase (B2C or B2B)
Include some detail in the “Segment” node. The Segment node gets premium visibility in some UIs, so it’s important to make it somewhat descriptive. Sometimes collapsing the final 2 nodes can be helpful.
Don't: Brand Affinities > Cereal Brand > H
Do: Brand Affinities > Cereal Brand - High Affinity
See the additional examples of segment names that are descriptive and self-explanatory listed below:
"Data Seller Name > CPG Consumer Packaged Goods > Behavior > Purchase > Baby Care > Baby Feeding Accessories - Munchkin"
"Data Seller Name > CPG Consumer Packaged Goods > Behavior > Baked Good Bread and Dough > Bread Buns and Rolls - Kings Hawaiian"
See the examples of segment names that are not descriptive and self-explanatory listed below:
"Data Seller Name > Custom > OTA Travelers" (what does "OTA" mean?)
"Data Seller Name > Custom > A.A." (what does "A.A." mean?)
Warning
LiveRamp prohibits segment names that might be derogatory or embarrassing. See "Data Marketplace Segment Review and Approval" for more information on what might be considered derogatory or embarrassing.
Delimiters: Delimit (separate) categories with " > " (space>space).
Geographic (Geo) location: Geo location information should be 2 letters (e.g., "UK" or "FR"). Segments without a Geo specification are assumed to be United States ("U.S.").
Number of categories: There are no hard limits to the number of categories, but we recommend 5 or fewer for best visibility across platforms.
Segment name length: The hard limit on segment names is 254 characters, but we recommend less than 100 characters to avoid wrapping in UIs.
Caution
Distributing to Facebook? Segment names in Facebook should not be longer than 75 characters (and segment descriptions should not be longer than 245 characters). See "Sell Data to Data Buyers Distributing to Advertiser Direct Destinations" for more information.
Consistent capitalization: Use consistent capitalization for categories. If there are inconsistencies (e.g., "Brand Affinities" vs "Brand affinities"), the segments will be rejected.
Human readable names: Make names human readable, with conventional capitalization. Avoid ALL CAPS and underscores.
All Data Marketplace segment names must start with the correct data seller name, following the basic structure shown below:
Data Seller Name > [Geo > ]Category 1 > Category 2 > Category 3 > Category 4 > Segment
For data sellers who do business under multiple data seller names (or have another legitimate reason), we can enable one or more aliases that can be used in place of the data seller name at the start of segment names.
Note
To view any data seller name aliases that have been set up for your account, go to your Data Marketplace contract page and look under the "Data Seller Name Aliases" section.
Contact your Customer Success Manager if you believe having an alias is appropriate for your use case.
Caution
When uploading a segment metadata file or editing an individual segment name, if the beginning of the segment name doesn't start with your correct data seller name or an approved alias, the segment metadata cannot be updated. Make sure to enter your correct data seller name or an approved alias at the beginning of every segment name.