Getting Started with Cross Media Intelligence in LiveRamp Clean Room

Once you've made the necessary implementation decisions and your LiveRamp Clean Room organization has been created, a user with the Account Admin role can start setting up your account. This involves setting up permission sets via roles and adding users. Roles are the different combinations of Clean Room access permissions you can create and assign to individual users. When you create users, you must assign them to a role.

Set Up SSO

To enable SAML-based SSO for LiveRamp Clean Room console access to your account, follow the instructions in "How to Set Up SSO for LiveRamp Clean Room".

Manage User Roles

As part of LiveRamp Clean Room organization configuration, account and organization administrators can manage and add new user roles. Roles are combinations of Clean Room permission sets that can be assigned to individual users within an organization.

Clean Room provides a set of optional default roles that can be used as a starting point when setting up your permission structure. To access default roles, from the navigation pane select Admin → Roles. Default roles can be edited or deleted.

For more information, see "Managing User Roles".

Add Users

Once your account administrator has access to the LiveRamp Clean Room UI, they can create additional users. There is a separate flow for adding users to the UI versus adding users to a clean room.

For more information on general file formatting guidelines, see "Data Connection Requirements and Best Practices".

Your LiveRamp representative will work with you to prepare your data for upload to LiveRamp hosting based on your business needs.

user_id,segment_ids,install_date
"XY1234Larry","am.age_30-35,mn.male","2025-09-01"
"AB5678Maria","am.age_25-29,mn.female","2025-09-01"

segment_id,segment_name
"mn.age_30-35", "[Marketer]- 1p - Age 30-35"
"mn.male","[Marketer] - 1p - Gender - Males"
"mn.age_25-29","[Marketer] - 1p - Age 25-29" 
"mn.female","[Marketer] - 1p - Gender - Females"

https://p.tvpixel.com/com.snowplowanalytics.iglu/v1?schema=iglu%3Acom.dataplusmath%2Fvideo_impression%2Fjsonschema%2F1-0-0&aid=[LR_SPECIFIED_VALUE]&cb=[CACHEBUSTER]& pub_id=[PUBLISHER_ID]&width=[WIDTH]&height=[HEIGHT]&adv_id=[ADVERTISER_ID]&adv_n m=[ADVERTISER_NAME]&c_id=[CAMPAIGN_ID]&c_nm=[CAMPAIGN_NAME]&pl_id=[PLACEMEN T_ID]&pl_nm=[PLACEMENT_NAME]&ad_id=[AD_ID]&ad_nm=[AD_NAME]&ad_len=[AD_LENGTH ]&fw_caid=[FW_CAID]&u_id=[USER_ID]&u_ip=[USER_IPADDRESS]&v_id=[VIDEO_ID]&v_nm=[VI DEO_TITLE]&app_id=[APP_BUNDLE_ID]&app_nm=[APP_NAME]&dvc_typ=[DEVICE_TYPE]&dvc_ id=[DEVICE_ID_PLAIN]&dvc_lat=[LIMIT_AD_TRACKING]

Connect Your Data

Create a data connection by performing the overall steps listed below. The type of connection to create will depend on your situation and business needs. Your LiveRamp representative will work with you to determine the types of connections to create.

You can send data to LiveRamp through SFTP or by setting up a connection to your S3 or GCS buckets. For more information about sending data to LiveRamp, see "Getting Your Data Into LiveRamp" and "Uploading Data".

For more information on the individual steps to perform for your cloud provider and clean room type, see the following articles:

• Configure an Amazon Web Services Data Connection (LiveRamp-Hosted)

• Configure a Google Cloud Storage Data Connection (LiveRamp-Hosted)

Tip

If you are a LiveRamp Analytics Environment customer, work with your LiveRamp representative to connect your existing data.

You need to create a data connection for each dataset you want to use in an XMI clean room. After you create data connections, these connections appear on the Data Connections page, and you can then create and configure clean rooms.

Perform Actions in the Cloud Provider UI

For certain data connections, you’ll have to perform tasks in the cloud provider’s UI. This often involves things like downloading credentials, creating service keys, granting permissions, generating a token, or other similar actions.

Add Credentials

For LiveRamp to be able to access your data at your cloud provider, you’ll need to create a credential within LiveRamp Clean Room for that cloud account. This often involves entering a credential or token you generate from your cloud provider.

Create a Data Connection

Once you've created the appropriate credentials, you can create the data connection itself. During this process, you’ll also specify things like the file path LiveRamp should use to access your data, the file format, the field delimiter, and the data location.

Map the Fields

Once you’ve created the appropriate data connection and LiveRamp has successfully connected to your data, you then map and configure the fields. This includes specifying which fields you want to be queryable, any updates to column labels, which fields contain PII, and which fields should be used as identifiers.

Your LiveRamp representative will create clean rooms for your organization. You can then configure clean rooms by performing the following steps:

Once you've connected your data, configured your clean room, and your question runs complete, you can view your XMI dashboards in Clean Room Intelligence.

For more information on accessing Clean Room Intelligence, see "Intelligence Access and Structure.

For more information on accessing Clean Room reports, see "Create a Question Run".

Clean Room Intelligence provides a dashboard with the following XMI reports so that marketers can measure reach, frequency, lift, attribution, and incrementality across all channels, gaining clear insights into overall media performance:

All cut types used for these reports are assigned during the mapping process.

Does XMI support individual- or household-level reporting?

XMI is designed for deduplicated, household, or aggregate audience measurement. Individual-level reporting is not supported due to privacy and modeling constraints.

What are the standard reporting cuts supported in XMI?

Reporting cuts typically include brand, sub-brand, campaign, channel, publisher, property, and creative. Currently, standard reporting outputs only include standard cuts. Custom cuts would require separate question runs, setup, and testing, so they are not currently supported. For information on standard reporting cuts, see "XMI Reports".

What are the standard data sources in XMI?

XMI integrates data from various sources, including linear TV, CTV, programmatic, and social (Meta). Standard data sources typically include:

The inclusion of each publisher or partner is subject to specific eligibility and approval based on the brand, campaign, and media plan. Partner combinations are not guaranteed.

If I already have a data connection in LiveRamp Clean Room, can I also use it for XMI?

An existing data connection in LiveRamp Clean Room can generally be reused for XMI if it is hosted by LiveRamp, such as in Analytics Environment. Additional mapping files may be needed, such as CID-to-RampID mapping.

How can I avoid data quality issues?

Missing or malformed data in exposures, conversions, or audience feeds can cause failures or empty reports. You should validate data in your own environments using LiveRamp's sample schemas. For more information, see "Data Validation".

Can I include only Meta in XMI reporting?

No, XMI is not offered as a Meta- or social-only measurement solution. The standard scope requires both Meta and at least one additional partner.

How are audience and conversion data handled for use with Meta?

To include Meta in XMI, you must provide suitable first-party or licensed third-party conversion data. Meta integration cannot be approved without conversion data, and there is a minimum volume threshold that varies by campaign size.

Can I specify reporting cuts by DMA or regional breakdowns?

No, geographic/DMA-level measurement is not supported. XMI is a national-level, synthetic control model and is best suited for national campaign reporting.

Can I access the underlying row-level data for my own BI analytics?

XMI provides summaries and dashboards and supports exports for further BI analysis at an aggregated level. Raw match rates and underlying event-level datasets are not available in XMI, and export of row-level data is restricted. However, custom analytics is a feature of other LiveRamp Clean Room offerings.

How many segments can I use in XMI reports?

You can select a maximum of 5 first- or third-party segments per XMI report and measurement interval.

How many conversion goals can I select?

You can analyze up to 5 distinct conversion goals, such as site visits or in-store purchases, within a single XMI lift or attribution report. Each goal has its own data connection or table.

What is the difference between projection and scaling?

Within XMI's Projected Scaled Reach Frequency (PSRF) report, projection refers to extrapolating measurements from a curated sample to represent the entire national population and derive household-level weights for a sample of observed households. Scaling refers to adjusting in-panel digital measurements back to the recorded total impressions to correct for any match rate loss between digital native IDs and LiveRamp households.

What is the refresh cadence for third-party audiences?

The refresh cadence for third-party audiences is monthly.

What is the minimum query threshold for results?

XMI enforces a minimum query threshold (k-min) of 100 households, meaning queries will only produce results if they include more than 100 households.

Why doesn't XMI offer activation?

XMI is optimized for deduplicated campaign reporting (such as reach, frequency, audience overlap, attribution, and lift) across multiple publishers and media channels. Data is summarized at aggregate (not individual) levels for use in dashboards and visualizations to inform marketing strategy and optimize media spend.

XMI is expressly built on privacy-first modeling and publisher aggregation and does not produce exportable audiences as part of standard output. However, other LiveRamp Clean Room offerings include activation.