Buy Segment Data from the Data Marketplace

Follow the instructions in the sections below to buy and distribute Data Marketplace segment data.

Caution

If you don't have access to the Data Marketplace tab in Connect, contact your LiveRamp representative or email DataMarketplace@liveramp.com.

Data buyers cannot distribute Data Marketplace segments directly to Google. Find the desired Data Marketplace segments in Google and utilize them in the appropriate Google UI.

Make sure not to use any Data Marketplace segments for any prohibited uses (see "LiveRamp's Data Marketplace Data Policy" for more information).

Certain platforms have unique restrictions on the data they accept. To avoid having segments removed late in the process, review those restrictions for some of the most popular destinations (such as Google (for data providers only) and Amazon).

Note

Facebook Distributions: See "Distribute Data Marketplace Data to Facebook" for more info.

Buy Segment Data

  1. From the Data Marketplace navigation menu, click Buy Data to navigate to the Data Marketplace Segments page, or click the Buy Data tile from the Welcome page.

    Buy Data menu selection.jpg
    C-Buy_Data_Welcome_page_tile.png
  2. Find the segments you want to buy:

    C-_Data__Marketplace__Segments__page.png
    • Use the Search bar and the filters on the top of the page to narrow the list of segments

      Note

      The search bar returns searches on both segment names and data provider names. Search terms must be entered in the correct order. You cannot use wildcards (such as "*" or "?") in searches.

      You can also search by entering segment IDs directly in the search bar, separated by commas.

    • Choose which of the available columns you want to display by clicking the gear icon in the upper right

    • View more info and stats on individual segments by clicking the row for a particular segment

    Tip

    Want data provider information? You can find out more about each data provider by going to the LiveRamp Data Marketplace storefront.

    Note

    What's the price?

    • The default currency is U.S. dollars (USD); if the price is given in a currency other than USD, an abbreviation for that currency will be listed, such as $1.25 CA$ for Canadian dollars.

    • CPM: The CPM for uses within our Programmatic Standard pricing model.

    • Programmatic % of Media: For uses subject to the Hybrid Pricing model (currently only distributions to The Trade Desk), the percentage of gross media spend you will be charged for the segment.

    • CPM Cap: For uses subject to the Hybrid Pricing model (currently only distributions to The Trade Desk), the CPM you will be charged for the segment if the percentage of gross media spend exceeds the CPM cap.

    • Advertiser Direct % of Media: For uses subject to the Advertiser Direct pricing model (distributions to social media platforms, such as Facebook, Twitter, Snapchat, LinkedIn, and Pinterest), the percentage of gross media spend you will be charged for the segment.

    • For more information on the pricing models, see "Data Marketplace Pricing Options".

  3. Select the segments to buy by checking the check boxes next to the segment names.

    Note

    You are not charged for Data Marketplace segments until they have been distributed and activated at a destination.

  4. Click REQUEST SEGMENTS.

    C-Buy_Segment_Data-Request_Segments_button.png

An order confirmation popup appears. Click SET UP DISTRIBUTION to go to the Destination Accounts page where you can distribute the segment data, or click CONTINUE BROWSING to stay on the Data Marketplace Segments page.

C-Buy_Segment_Data-set_up_distribution_popup.png

Caution

Your requested Data Marketplace segments appear only on the Segment Distribution page for each of your activated destination accounts. They do not appear on any of your Audience Segments pages - those pages only display the segments that you have uploaded to that particular LiveRamp audience and any derived segments you have created in that audience.

Distribute Data Marketplace Segments

To start distributing Data Marketplace segments to a specific destination:

Caution

Make sure not to use any Data Marketplace segments for any prohibited uses (see "LiveRamp's Data Marketplace Data Policy" for more information).

  1. Make sure you've activated a destination account for your desired destination.

    Caution

    Which integration option? For destinations that have multiple integration options, make sure to choose the "Data Marketplace" option (rather than "Onboarding" or "First-Party Data").

  2. Navigate to the Destination Accounts page (either by clicking the link on the confirmation popup, or by clicking Destination Accounts in the Connect navigation menu).

  3. Select the destination account where you want to send your purchased segments.

  4. Check the check boxes for the segments that you want to be delivered to the destination and then click Add to Distribution.

    Note

    To see only your purchased Data Marketplace segments, select "Data Marketplace" from the drop down menu.

Caution

See the articles in the "Platform-Specific Distribution Information" section of this documentation site for details on distributing to certain platforms.

Your distribution will be activated, and the data should arrive in 1-3 days, depending on the integration method with the destination platform.

Note

The segments will be delivered with segment IDs corresponding to the LiveRamp segment IDs that you can find in the catalog download. These segment IDs must be included in the usage reporting you provide back to us.