Distribute Data to iHeart Media
See the sections below for an overview of our integration with iHeart Media and for information on distributing first-party data or Data Marketplace data to iHeart Media.
Note
Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:
Overview of the iHeart Media Integration
See the table below for an overview of LiveRamp's integration for iHeart Media:
Caution
The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.
Category | Area | Info | Notes |
|---|---|---|---|
Delivery/Matching | Identifiers that can be delivered |
| |
Lookback window | |||
Time to live | |||
Precision levels allowed |
| For more information, see "Precision Levels". | |
Allowed input data types |
| ||
Enabled for Record Sync | No | For more information, see "Keep Destination Data Fresh with Record Sync". | |
Accepts raw fields | Yes | For more information, see "Platforms that Do Not Accept Raw Fields". | |
Duplicate segment names allowed | |||
Configuration | Account info needed | Client: Your company name | See the section below for more information. |
Requires OAuth authorization | No | ||
Additional data restrictions | None | For information on LiveRamp’s standard data restrictions, see “LiveRamp Data Restrictions” and “Data Marketplace Segment Review and Approval”. | |
Requires LiveRamp action to activate destination account | No | ||
Data Marketplace | Accepts Data Marketplace data |
| |
Data Marketplace pricing used | For more information, see "Data Marketplace Pricing Options". | ||
Additional Data Marketplace limitations or guidelines | No | ||
Additional Information | Can display segment delivery stats in Connect | No | For more information, see "Destinations that Do Not Support Segment Delivery Stats". |
Limit on the number of audiences per seat ID in the platform | |||
Exposure logs available | |||
LiveRamp Conversions API programs available | No |
iHeart Media Integration Options
When activating an iHeart Media destination account, the following integration options are available:
Use | Data Type | Who It's For | Integration Name |
|---|---|---|---|
Distributing first-party data to iHeart Media | Advertisers | iHeart Media -- First-Party Data | |
Distributing first-party data to iHeart Media via Neustar PlatformOne | Advertisers | Neustar PlatformOne -- First-Party Data | |
Distributing Data Marketplace segments (third-party data) to iHeart Media | Data Marketplace data | Data Sellers | iHeart Media -- Data Marketplace |
Distribute First-Party Data to iHeart Media
To distribute first-party data to iHeart Media, activate the “iHeart Media -- First-Party Data” destination account tile by following the instructions in "Activate a New Destination Account".
Once you’ve activated the destination account, follow our instructions on distributing data to a destination.
Configure the Required Properties
When activating the destination account, the following field is required:
Client: Your company name
Distribute First-Party data to iHeart Media via Neustar PlatformOne
iHeart Media works with Neustar PlatformOne to create modeled segments. In some cases, iHeart Media's reseller clients may distribute first-party data via the Neustar PlatformOne destination account, specifically configured for iHeart’s seat.
Distributing first-party data via Neustar PlatformOne involves the following steps:
Activate the "Neustar PlatformOne" destination account tile by following the instructions in "Activate a New Destination Account" and provide the following values for the required properties.
Account ID: 17074
Client: iHeartMedia
Caution
Do not enter your own client or company name.
Distribute the data to the destination account by following the instructions in "Distribute Data to a Destination".
Once distribution has started, follow up with iHeart Media and provide them with the destination taxonomy. For more information, see "Download a Destination Taxonomy".
Distribute Data Marketplace Segments to iHeart Media
Data Marketplace data can be distributed to iHeart Media in the situations listed below:
Party Distributing | Distribution Type | Integration to Use | Notes |
|---|---|---|---|
Data buyers | Standard segments: Yes | iHeart Media -- Data Marketplace | |
Custom segments: Yes |
To distribute Data Marketplace data to iHeart Media, follow our instructions on activating a destination account and select the appropriate “Data Marketplace” destination account tile listed in the table above.
When activating the destination account, the following field is required:
Client: Your company name
Information for Data Sellers
For information on distributing your Data Marketplace segments to iHeart Media, review the guidelines below.
Pricing information: Uses Programmatic Standard pricing
Editing segment metadata: Contact your LiveRamp representative for any metadata changes after initial distribution and we will update accordingly.
Segment removal process: Contact your LiveRamp representative and we will remove the segments from the iHeart Media platform downstream.
Syndication allowed: No