Distribute Data to Kargo
See the sections below for information on distributing first-party data or Data Marketplace data to Kargo.
Note
Distributing data with Connect involves activating a destination account for the destination you're distributing to and then adding segments to the distribution for that destination account. See the articles below for instructions:
Overview of the Kargo Integration
LiveRamp's integration with Kargo follows the guidelines listed in the table below:
Caution
The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.
Category | Area | Info | Notes |
|---|---|---|---|
Delivery/Matching | Identifiers that can be delivered |
| To distribute CTV IDs, select Custom IDs in the destination account. |
Time to live | 35 days | ||
Precision levels allowed |
| For more information, see "Precision Levels". | |
Enabled for Record Sync | No | ||
Accepts raw fields | No | For more information, see “Platforms that Do Not Accept Raw Fields”. | |
Duplicate segment names allowed | No | ||
Configuration | Account info needed | Client name (your company name) | |
Requires OAuth authorization | No | ||
Additional data restrictions | No additional data restrictions beyond LiveRamp’s standard restrictions. | For information on LiveRamp's standard data restrictions, see "LiveRamp Data Restrictions" and "Data Marketplace Segment Review and Approval". | |
Requires LiveRamp action to activate the destination account | No | ||
Data Marketplace | Accepts Data Marketplace data | Yes | Data buyers and data sellers cannot distribute Data Marketplace segments to Kargo. Standard segments are available directly in Kargo via the Buyer API. Custom segments must be shared with Kargo for distribution. For more information, see the “Distribute Data Marketplace Data to Kargo” section below. |
Data Marketplace pricing used | |||
Additional Data Marketplace limitations or guidelines | Yes | Data buyers and data sellers cannot distribute Data Marketplace segments to Kargo. Standard segments are available directly in Kargo via the Buyer API. Custom segments must be shared with Kargo for distribution. For more information, see the “Distribute Data Marketplace Data to Kargo” section below. | |
Additional Information | Can display segment delivery stats in Connect | Yes | For more information, see "View Segment Delivery Stats". |
Limit on the number of audiences per seat ID in the platform | |||
Exposure logs available | |||
LiveRamp Conversions API program available | No |
Kargo Integration Options
When activating a Kargo destination account, the following integration option is available:
Use | Data Type | Who It’s For | Integration Name |
|---|---|---|---|
Distributing first-party data to Kargo | First-party data |
| Kargo First-Party Data |
Note
Data buyers and data sellers cannot distribute Data Marketplace segments to Kargo. Standard segments are available directly in Kargo via the Buyer API. Custom segments must be shared with Kargo for distribution. For more information, see the “Distribute Data Marketplace Data to Kargo” section below.
Distribute First-Party Data to Kargo
To distribute first-party data to Kargo, follow our instructions on activating a destination account and select the “Kargo First-Party Data” integration tile.
Once you've activated the destination account, follow our instructions in "Distribute Data to a Destination".
Configure the Required Properties
When activating the destination account, the following fields are required:
Field | Description | Notes |
|---|---|---|
Client Name | Your company name. | |
Destination Account Name | The name you want to give to this destination account. | Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length. |
Distribute Data Marketplace Data to Kargo
Data Marketplace data can be distributed to Kargo in the situations listed below:
Party Distributing | Distribution Type | Integration to Use | Notes |
|---|---|---|---|
Data buyers | Standard segments: No | N/A | Standard Data Marketplace segments can be found in Kargo due to Kargo's use of the LiveRamp Buyer API. Data buyers cannot distribute standard segments to Kargo. |
Custom segments: Yes | N/A | Custom segments must be shared with and distributed by Kargo. For more information, see the “Distribute Data Marketplace Custom Segments to Kargo” section below. | |
Data sellers | Standard segments: No | N/A | Standard Data Marketplace segments can be found in Kargo due to Kargo's use of the LiveRamp Buyer API. Data sellers cannot distribute standard segments to Kargo. |
Custom segments: Yes | N/A | Custom segments must be shared with and distributed by Kargo for distribution. For more information, see the “Distribute Data Marketplace Custom Segments to Kargo” section below. |
Data buyers and data sellers cannot distribute Data Marketplace segments to Kargo.
All standard Data Marketplace segments can be found in Kargo due to Kargo's use of the LiveRamp Buyer API. For more information, see "Destination Platforms That Do Their Own Syndication".
Custom segments must be shared with and distributed by Kargo. For more information, see the “Distribute Data Marketplace Custom Segments to Kargo” section below.
Information for Data Sellers
Because Kargo makes all Data Marketplace standard segments available in their platform via their use of the LiveRamp Buyer API, data sellers cannot distribute Data Marketplace standard segments to Kargo. There’s no action you need to take to enable data buyers to view and buy your Data Marketplace standard segments within Kargo.
All distribution of Data Marketplace custom segments must be done by Kargo. For more information, see the "Distribute Data Marketplace Custom Segments to Kargo" section below.
For information on enabling your Data Marketplace segments for Kargo, review the guidelines below:
Pricing information: Programmatic Standard
Editing segment metadata: To edit segment metadata, contact your LiveRamp representative and they will reach out to Kargo’s Data Operations team.
Segment removal process: To remove segments, contact your LiveRamp representative and they will reach out to Kargo’s Data Operations team.
Syndication allowed: Yes
Syndication pre-approval required: No (all segments are syndicated via Kargo's use of the Buyer API)
Distribute Data Marketplace Custom Segments to Kargo
All Data Marketplace custom segments must be shared by the data seller to Kargo. Kargo then handles distributing those segments to the advertiser’s seat at Kargo. Data buyers and data sellers cannot distribute custom segments to Kargo themselves.
For data sellers, distributing custom segments to Kargo on behalf of a data buyer involves the steps listed below:
The data seller talks to their Kargo representative about the custom segments that will be shared.
The data seller creates the custom segments in LiveRamp Connect, making sure to allowlist Kargo as a platform.
The data seller creates a LiveRamp support case or contacts their LiveRamp CSM to be allowlisted as an eligible data seller to share custom segments to Kargo.
Note
Once the data seller has been allowlisted to share segments with Kargo, this step does not need to be performed again.
Once LiveRamp confirms that the allowlisting process has been completed, the data seller shares the segments with Kargo’s account by following the steps in "Share a Data Marketplace Custom Segment to a Data Buyer".
Kargo distributes the segments to their platform, (usually within 1-3 days) and makes them available in the data buyer’s account.