Distribute Data to Nexxen (fka Amobee)

To send first-party data segments to Nexxen (fka Amobee), include the following fields:

Rate Type: Rate type represents the way data usage should be billed: CPM, CPMAP, Flat Fee, or Percent of Media. All $0.00 rates should be flat fee. Please confirm with your Nexxen representative if you're not sure which rate type to use.

Cpm: The CPM of the segments being sent. All segments within an Nexxen destination account must have the same CPM. If you are distributing segments with different CPMs, please create a destination account for each unique CPM. For flat-fee deals, enter 0.

Market ID: Enter the Market ID where the Nexxen data contract should be created. It should be completely numeric. If you are doing "AlwaysOn" syndication across every single market in the Amobee platform, enter -1.

Advertiser ID: If you're sending data to a single advertiser in the Nexxen platform, enter the Nexxen Advertiser ID. It should be completely numeric. If you want to make the data available to all advertisers in a market or if these segments are "AlwaysOn", please enter -1.

Contact Email: Enter the best email(s) for Nexxen to send data contract details. Most likely this is your own email address, but it can also be an email alias. For multiple recipients, separate using commas, such as email1@domain.com,email2@domain.com.

Data Type: Select 4 for first-party data.

Start Date: Enter the start date of the contract in YYYY-MM-DD format (for example, December 25th, 2021 should be entered as 2021-12-25).

For companies setting up a Nexxen (fka Amobee) Direct Partnership destination account, see the table below for your provider ID.