Skip to main content


OAuth (Open Authorization) is an open standard for token-based authentication and authorization.

Some of the destinations that LiveRamp integrates with (such as Pinterest and Snapchat) use OAuth authorization for security (see "Destinations That Require Authorization Using OAuth" for a complete list). To distribute data to an OAuth destination, there must be a valid OAuth authorization from a user at your company with the appropriate permission level at that destination.

Because of this, you can only activate a destination account for an OAuth destination if you have the appropriate permission level to perform OAuth authorization at that destination. See "Activate a Destination Account for OAuth Destinations" for more information.

An OAuth "connection" in Connect allows you to create a destination-specific OAuth authorization connection that you can reuse for multiple destination accounts. See "Managing OAuth Connections" for more information.