Distribute Data To TikTok
See the instructions below for distributing first-party data or Data Marketplace data to TikTok.
TikTok requires that an authorization using OAuth be performed by a user with the appropriate permission level before any distributions can be made to TikTok. For more information, see the "Performing OAuth Authorization for TikTok" section below.
Note
After you've run a TikTok campaign, you're probably going to want to measure the effectiveness of that campaign. LiveRamp offers the TikTok Offline Tracking program, which allows you to measure how your TikTok ads result in offline customer actions (such as in-store purchases). To help you understand the effectiveness of your ad campaigns, TikTok matches your uploaded offline events with metrics from people who saw or clicked on your ads on TikTok. For more information, see "The TikTok Conversions API Program for Offline Conversions".
TikTok Integration Options
When activating a TikTok destination account, the following integration options are available:
Integration Name | Data Type | Who It’s For | Use |
|---|---|---|---|
Distributing US first-party data to TikTok |
| TikTok - First-Party Data | |
Distributing US first-party data to TikTok and utilizing Record Sync | Advertisers | [Record Sync] TikTok - First-Party Data | |
Distributing non-US first-party data to TikTok and delivering only RampIDs | Advertisers | TikTok - First-Party Data Ramp ID | |
Distributing Data Marketplace segments (third-party data) to TikTok through LiveRamp's Advertiser Direct program | Data Marketplace data |
| TikTok - Data Marketplace - Advertiser Direct - 3PD |
Note
You might also see a TikTok - Offline Conversions integration option. This integration is only
Distribute First-Party Data to TikTok
To distribute first-party data to TikTok, follow our instructions on activating a destination account and select the appropriate “TikTok - First-Party Data” destination account tile for your country or region.
When distributing your first-party data to TikTok, two integration options are available:
A Record Sync-enabled first-party data integration, which keeps your data fresh at the destination by enabling data refreshes to utilize user deletions (see "Keep Destination Data Fresh with Record Sync" for more information).
Note
Record Sync is currently only available to US customers.
A first-party data integration that is not enabled for Record Sync.
When activating the destination account, the following fields are required:
OAUTH CONNECTION FOR TIKTOK: Either select an existing TikTok OAuth connection, or select + New TikTok OAuth Connection and then follow the instructions in “Perform OAuth Authorization for TikTok” below.
Advertiser ID: The 19-digit TikTok account ID. This ID can be found in the TikTok business center. Contact your TikTok account representative if you’re unsure of which value to use here.
Destination Account Name: Pick a unique and memorable name for this account. We'll suggest one for you but you can use any name you wish as long as it is less than 50 characters in length.
Distribute Data Marketplace Data to TikTok
To distribute Data Marketplace data to TikTok, activate the appropriate “TikTok Data Marketplace - Advertiser Direct” destination account tile for your country or region by following the instructions in "Activate a New Destination Account" with these additional guidelines:
Note
Distributing Data Marketplace data to this platform goes through LiveRamp’s Advertiser Direct program, which requires a separate agreement and follows a different process from Data Marketplace distribution to other platforms. For more information, see “Implementing LiveRamp's Advertiser Direct Solution”.
The Advertiser Direct program requires that data sellers share their custom segments with the data buyer within Connect. See “Implementing LiveRamp’s Advertiser Direct Solution” for more details.
All advertisers (and agencies acting on behalf of advertisers) are required to report their usage of all LiveRamp Data Marketplace data distributed to this platform on a monthly basis. See “Report Usage for Data Marketplace Distributions to Advertiser Direct Destinations” for instructions on how to pull reports.
When activating a TikTok Data Marketplace destination account, use the following guidelines to configure the required properties:
OAUTH CONNECTION FOR TIKTOK: Either select an existing TikTok OAuth connection, or select + New TikTok OAuth Connection and then follow the instructions in “Perform OAuth Authorization for TikTok” below.
Advertiser ID: The 19-digit TikTok account ID. This ID can be found in the TikTok business center. Contact your TikTok account representative if you’re unsure of which value to use here.
Destination Account Name: Pick a unique and memorable name for this account. We'll suggest one for you but you can use any name you wish as long as it is less than 50 characters in length.
Data Usage Reporting Requirement (type I Agree): Enter "I Agree: in this field to acknowledge that you will report the impressions and amount spent associated with this campaign to LiveRamp on a monthly basis.
Payment Model (type I Agree): Enter “I Agree” in this field to acknowledge that the cost of all data used in this campaign will be calculated as a % of campaign spend, using the 'Amount Spent' column provided in the monthly usage reporting.
Payment Requirement (type I Agree): Enter "I Agree" in this field to acknowledge that you will pay for the use of this data in accordance with the TikTok Data Agreement.
Reporting Contact Email: Provide an accurate email or emails (comma separated) for the users who will be sending usage reports for the Linkedin Account ID listed above.
Performing OAuth Authorization for TikTok
TikTok requires that an authorization using OAuth be performed by a user with the appropriate permission level before any distributions can be made to TikTok.
Within Connect, OAuth authorizations are performed by utilizing an OAuth "connection" with your destination-specific information. A connection can be created by any user with the appropriate permission level at TikTok and can be reused for multiple TikTok destination accounts.
This connection must be used when the destination account is activated, either by creating a new TikTok connection during the activation process or by using a previously-created TikTok OAuth connection.
Whichever method you use, follow the instructions in "Perform OAuth Authorization for TikTok" below once the TikTok authorization popup appears.
Perform OAuth Authorization for TikTok
Permission level required: The TikTok account needs to have either the "Ad Account Operator" or "Ad Account Admin" permission level.
Steps to perform OAuth for TikTok
After the TikTok for Business login dialog appears, enter your credentials and then click Log in.
From the dialog that appears, click Confirm.
Note
Do not uncheck any of the check boxes.
You’ll be directed back to the destination account screen and should see the blue success banner at the top of the screen.
Troubleshooting Distributions
If you do not see your data segment(s) appear in TikTok:
Confirm you have authenticated with an "Ad Account Operator" or "Ad Account Admin" permission level on your TikTok account
Confirm all parties are aligned on the data segment names and IDs
Confirm all parties are aligned on the type of segment (first-party vs. third-party) and that the segment has been distributed through the correct Integration (TikTok - First-Party Data)