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Distribute Data to Xandr Invest

See the sections below for information on distributing first-party data or Data Marketplace data to Xandr Invest (formerly known as "AppNexus").

In addition to LiveRamp's restrictions listed in "LiveRamp Data Restrictions" and "LiveRamp's Data Marketplace Data Policy", segments that are being distributed to Xandr Invest must not contain data for certain advertising categories, as defined in the "Xandr Data Restrictions" section below.

Note

Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to the distribution for that destination account. See the articles below for instructions:

Overview of the Xandr Invest Integration

LiveRamp's integration with Xandr Invest follows the guidelines listed in the table below:

Caution

The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.

Category

Area

Info

Notes

Delivery/Matching

Identifiers that can be delivered

  • Cookies: Yes

  • Mobile device IDs: Yes

  • RampIDs: Yes

  • CTV IDs: No

  • CIDs/Platform IDs: No

Lookback window

180 days

Time to live

Enabled for Record Sync

No

Accepts raw fields

No

For information, see "Platforms that Do Not Accept Raw Fields".

Duplicate segment names allowed

Configuration

Account info needed

client_id: Your Xandr Invest Client ID.

Requires OAuth authorization

No

Additional data restrictions

Yes

Segments distributed to Xandr Invest must not contain data for certain advertising categories. For information, see the "Xandr Data Restrictions" section below.

For information on LiveRamp's standard data restrictions, see "LiveRamp Data Restrictions" and "Data Marketplace Segment Review and Approval".

Requires LiveRamp action to activate destination account

No

Data Marketplace

Accepts Data Marketplace data

Yes

For more information, see the "Information for Data Sellers" below.

Data Marketplace pricing used

Programmatic Standard

Additional Data Marketplace limitations or guidelines

Additional Information

Can display matched reach in Connect

No

For more information, see "Destinations that Do Not Support Matched Reach Stats".

Limit on the number of audiences per seat ID in the platform

None

Exposure logs available

 

LiveRamp Conversions API Programs available

No

 

Xandr Invest Integration Options

When activating a Xandr Invest destination account, the following integration options are available:

Use

Data Type

Who It's For

Integration Name

Distributing US first-party data to Xandr Invest

First-party data

Advertisers

Xandr Invest 1st Party

Distributing Data Marketplace segments (third-party data) to Xandr Invest

Data Marketplace data

  • Data buyers

  • Data sellers

Xandr Invest Data Marketplace (Private)

Distribute First-Party Data To Xandr Invest

To distribute first-party data to Xandr Invest, activate the "Xandr Invest 1st Party" destination account tile by following the instructions in "Activate a New Destination Account".

Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".Distribute Data to a Destination

Configure the Required Properties

When activating the destination account, the following fields are required:

Field

Description

Notes

Client ID

Enter your Xandr Invest Client ID, which is typically a 4-digit or 5-digit seat ID.

Your Xandr Invest account representative should be able to help you find your Client ID.

Destination Account Name

The name you want to give to this destination account. 

Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Distribute Data Marketplace Data to Xandr Invest

Data Marketplace data can be distributed to Xandr Invest in the situations listed below:

Party Distributing

Distribution Type

Integration to Use

Notes

Data buyers

Standard segments: Yes

Xandr Data Marketplace (Private)

Uses Programmatic Standard Pricing pricing.

Custom segments: Yes

Data sellers

Standard segments: Yes

Custom segments: Yes

To distribute Data Marketplace data to Xandr Invest, activate the “Xandr Data Marketplace (Private)” destination account tile by following the instructions in "Activate a New Destination Account".

Note

  • Xandr Invest allows certain data sellers to distribute their Data Marketplace segments to Xandr Invest so that data buyers can view and buy those Data Marketplace segments within Xandr Invest. For more information, see the "Information for Data Sellers" section below.

  • Some data sellers syndicate their segments to Xandr, so data buyers might find their desired Data Marketplace segments there without having to distribute them from LiveRamp.

Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".Distribute Data to a Destination

Guidelines for Distributing Data Marketplace Data

Before a data seller distributes custom segments to a data buyer's account, the buyer will have to add LiveRamp Data Marketplace as a data seller in Xandr Invest. Any deliveries of distributed segments will fail until this has been completed. For instructions, see the "Add LiveRamp Data Marketplace as a Data Seller on Xandr Invest" section below.

Configure the Required Properties

When activating the destination account, the following fields are required:

  • Client ID: Enter your Xandr Invest Client ID, which is typically a 4-digit or 5-digit seat ID. Your Xandr Invest account representative should be able to help you find your Client ID.

  • Destination Account Name: Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.

Add LiveRamp Data Marketplace as a Data Seller on Xandr Invest

When a data seller wants to distribute custom segments to a data buyer's account, the buyer will have to add LiveRamp Data Marketplace as a data seller in Xandr Invest. The segments will not be visible within Xandr Invest until this has been completed.

To add LiveRamp Data Marketplace as a data seller on Xandr Invest, data buyers can follow the instructions listed below:

  1. Navigate to https://invest.xandr.com/dmp/manage-data-providers.

  2. Make sure that LiveRamp Data Marketplace is checked (if LiveRamp Data Marketplace has not been checked, check the check box and then click Save).

C_Onboarding-Distribute_Data_to_Xandr_Invest-Add_LR_checkbox_Xandr.png

Information for Data Sellers

In addition to distributing your Data Marketplace segments to data buyers, Xandr Invest allows data sellers to distribute their Data Marketplace segments to Xandr Invest so that data buyers can view and buy those Data Marketplace segments within Xandr Invest. This process is usually referred to as "syndication", but is sometimes also referred to as "stocking the shelves" (for more information, see "Syndicating Data Marketplace Segments on Destination Platforms").

Note

To provide a data buyer with a standard segment with a custom price, you can create a ticket at help.xandr.com with the following info:

  • Buyer seat you're sending the segment to

  • Segment ID

  • Currency

  • Price you want the segment to have

Note

To share a segment directly with a seat that's custom/private, see the following Microsoft Learn articles:

For information on distributing your Data Marketplace segments to Xandr Invest, review the guidelines below:

  • Pricing information: Uses Programmatic Standard pricing.

  • Editing segment metadata: You can request an update to segment pricing by creating a support case and following the instructions in "Edit Existing Data Marketplace Segment Information".

  • Segment removal process: If you need to remove syndicated segments, contact Xandr support.

  • Syndication allowed: Yes.

  • Syndication pre-approval required: Yes. See the steps listed below.

  • Syndication approval process steps and timeline: See below for the approval steps. Data sellers typically receive a response from Xandr Invest within 48 hours.

  • Syndication distribution process: If approved, your CSM activates the appropriate destination account and distributes the specified segments to Xandr Invest.

Syndicating your Data Marketplace segments on this platform involves the following steps:

  1. You contact your LiveRamp CSM to request to syndicate your taxonomy to the Xandr Invest public UI.

  2. Your LiveRamp account team gathers justification details (taxonomy, collateral/differentiators, buyer demand, and estimated revenue) from you.

  3. The LiveRamp Xandr Invest account team reviews and presents details to Xandr Invest for approval. Xandr Invest usually makes an approval decision within 48 hours.

  4. If approved, your CSM activates the appropriate destination account and distributes the specified segments to Xandr Invest.

Xandr Data Restrictions

Xandr has the following data restriction policy:

Sensitive personal data may not be used to profile or target ads to end users:

  • In violation of applicable laws, regulations, or this policy, or

  • Without consent, where required by applicable law or regulation.

Further, we prohibit the following types of sensitive personal data, whether known or inferred, from being used for any profiling or ad targeting purposes globally across the Microsoft Ad Tech Platform:

  • Precise location data that reveals Sensitive Personal Data or relates to end users in Washington state

  • Racial or ethnic origin

  • Religious beliefs

  • Known past, present, or future mental or  physical health status (including but not limited to protected health information under the U.S. Health Insurance Portability and Accountability Act and the Washington state consumer health data)

  • Sex life

  • Sexual orientation

  • Transgender or nonbinary identification

  • Political opinions

  • Citizenship or immigration status

  • Genetic data

  • Processing of biometric data for the purposes of uniquely identifying an individual

  • Government identifiers

  • Government officials or members of the military

  • Trade union membership

  • Status as a victim of a crime

  • Personal Data collected from a known child