Distribute Data to Xandr Invest
See the sections below for information on distributing first-party data or Data Marketplace data to Xandr Invest (formerly known as "AppNexus").
Note
Distributing data with Connect involves activating a destination account for the destination you’re distributing to and then adding segments to distribution for that destination account. See the articles below for instructions:
Overview of the Xandr Invest Integration
LiveRamp's integration with Xandr Invest follows the guidelines listed in the table below:
Caution
The information listed below was current at the time of publication and represents our best understanding of the integration based on the information available at the time, including information given to us by the destination platform. Any sections not filled out are areas we did not have information on at the time of publication. Use this as a general guide, but check with the platform to confirm any areas that are critical to your use case.
Category | Area | Info | Notes |
|---|---|---|---|
Delivery/Matching | Identifiers that can be delivered |
| |
Lookback window | 180 days | ||
Time to live | |||
Enabled for Record Sync | No | ||
Accepts raw fields | No | For more information, see “Platforms that Do Not Accept Raw Fields”. | |
Duplicate segment names allowed | |||
Configuration | Account info needed | Client ID: Enter your Xandr Invest Client ID, which is typically a 4-digit or 5-digit seat ID. Your Xandr Invest account representative should be able to help you find your Client ID. | |
Requires OAuth authorization | No | ||
Additional data restrictions | Yes | For information on LiveRamp’s standard data restrictions, see “LiveRamp Data Restrictions” and “Data Marketplace Segment Review and Approval”. Segments that are being distributed to Xandr Invest must not contain data for certain advertising categories. For more information, see the "Distribute Data to Xandr Invest" section below. | |
Requires LiveRamp action to activate destination account | No | ||
Data Marketplace | Accepts Data Marketplace data | Yes | For more information, see the “Information for Data Sellers” below. |
Data Marketplace pricing used | |||
Additional Data Marketplace limitations or guidelines | |||
Additional Information | Can display matched reach in Connect | No | For more information, see "View Matched Reach Stats". |
Limit on number of audiences per seat ID in the platform | None | ||
Exposure logs available |
| ||
LiveRamp Conversions API program available | No |
|
Xandr Invest Integration Options
When activating a Xandr Invest destination account, the following integration options are available:
Use | Data Type | Who It's For | Integration Name |
|---|---|---|---|
Distributing US first-party data to Xandr Invest | Advertisers | Xandr Invest 1st Party | |
Distributing Data Marketplace segments (third-party data) to Xandr Invest | Data Marketplace data |
| Xandr Invest Data Marketplace (Private) |
Distribute First-Party Data To Xandr Invest
To distribute first-party data to Xandr Invest, activate the “Xandr Invest 1st Party” destination account tile by following the instructions in "Activate a New Destination Account".
Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".
Configure the Required Properties
When activating the destination account, the following fields are required:
Field | Description | Notes |
|---|---|---|
Client ID | Enter your Xandr Invest Client ID, which is typically a 4-digit or 5-digit seat ID. | Your Xandr Invest account representative should be able to help you find your Client ID. |
Destination Account Name | The name you want to give to this destination account. | Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length. |
Distribute Data Marketplace Data to Xandr Invest
Data Marketplace data can be distributed to Xandr Invest in the situations listed below:
Party Distributing | Distribution Type | Integration to Use | Notes |
|---|---|---|---|
Data buyers | Standard segments: Yes | Xandr Data Marketplace (Private) | Uses Programmatic Standard pricing. |
Custom segments: Yes | |||
Data sellers | Standard segments: Yes |
| |
Custom segments: Yes |
|
To distribute Data Marketplace data to Xandr Invest, activate the “Xandr Data Marketplace (Private)” destination account tile by following the instructions in "Activate a New Destination Account".
Once you’ve activated the destination account, follow our instructions in "Distribute Data to a Destination".
Guidelines for Distributing Data Marketplace Data
Before a data seller distributes custom segments to a data buyer's account, the buyer will have to add LiveRamp Data Marketplace as a data seller in Xandr Invest. Any deliveries of distributed segments will fail until this has been completed. For instructions, see the "Add LiveRamp Data Marketplace…" section below.
Configure the Required Properties
When activating the destination account, the following fields are required:
Client ID: Enter your Xandr Invest Client ID, which is typically a 4-digit or 5-digit seat ID. Your Xandr Invest account representative should be able to help you find your Client ID.
Destination Account Name: Enter a unique and memorable name for this destination account, or accept the default suggested name. You can use any name you want as long as it is less than 150 characters in length.
Add LiveRamp Data Marketplace as a Data Seller on Xandr Invest
When a data seller wants to distribute custom segments to a data buyer's account, the buyer will have to add LiveRamp Data Marketplace as a data seller in Xandr Invest. The segments will not be visible within Xandr Invest until this has been completed.
To add LiveRamp Data Marketplace as a data seller on Xandr Invest, data buyers can follow the instructions listed below:
Navigate to https://console.appnexus.com/dmp/manage-data-providers (or https://invest.xandr.com/dmp/manage-data-providers if using the new UI).
Make sure that LiveRamp Data Marketplace is checked and then click Save.
Legacy Console UI Example
Xandr Invest UI Example
To syndicate taxonomies to the Xandr Invest Public Marketplace, contact your LiveRamp account team.
Information for Data Sellers
In addition to distributing your Data Marketplace segments to data buyers, Xandr Invest allows data sellers to distribute their Data Marketplace segments to Xandr Invest so that data buyers can view and buy those Data Marketplace segments within Xandr Invest. This process is usually referred to as “syndication”, but is sometimes also referred to as “stocking the shelves” (for more information, see “Syndicating Data Marketplace Segments on Destination Platforms”).
For information on distributing your Data Marketplace segments to Xandr Invest, review the guidelines below:
Pricing information: Uses Programmatic Standard pricing.
Editing segment metadata: You can request an update to segment pricing by creating a support case and following the instructions in "Edit Existing Data Marketplace Segment Information".
Segment removal process: If you need to remove syndicated segments, contact Xandr support.
Syndication allowed: Yes.
Syndication pre-approval required: Yes. See the steps listed below.
Syndication approval process steps and timeline: See below for the approval steps. Data sellers typically receive a response from Xandr Invest within 48 hours.
Syndication distribution process: If approved, your CSM activates the appropriate destination account and distributes the specified segments to Xandr Invest.
Syndicating your Data Marketplace segments at this platform involves the following steps:
You contact your LiveRamp CSM to request to syndicate your taxonomy to the Xandr Invest public UI.
Your LiveRamp account team gathers justification details (taxonomy, collateral/differentiators, buyer demand, and estimated revenue) from you.
The LiveRamp Xandr Invest account team reviews and presents details to Xandr Invest for approval. Xandr Invest usually makes an approval decision within 48 hours.
If approved, your CSM activates the appropriate destination account and distributes the specified segments to Xandr Invest.
Xandr Data Restrictions
Xandr has aligned its data restriction policies with those in place for Microsoft Advertising. Below are examples of the advertising categories that are disallowed or otherwise restricted on Xandr platforms, including Xandr. Click on the links to Microsoft's specific policies below to learn more about the restrictions for the specified categories, including specific markets where a category is not allowed.
Policy changes affect specific markets for some categories. For a full list of market policies, visit the linked policy pages.
Review the links provided for any categories your ads fall into, and refrain from running ads in the above-listed categories for markets called out as disallowed (globally where not specified) on Xandr’s platform. Failure to comply with these policies will result in your account being considered non-compliant with Xandr’s buying policies and subject to removal from Xandr.